Senior Influencer Strategist
SAMY
Senior Influencer Strategist
SAMY
Influencer marketing agency leveraging data-driven storytelling
About SAMY
We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.
We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
Instagram | TikTok | Culture page
Role Mission
As Senior Influencer Strategist, reporting to the Global Strategist Lead, you will lead influencer marketing strategy for Prime Video Mexico, developing insight-driven creator strategies for local campaigns and supporting the Mexican market’s contribution to global campaigns. You will translate client briefs, research, and audience insights into strategic recommendations, develop budget estimates and performance forecasts, guide creative concepts, and oversee the Influencer Specialist team to ensure high-quality creator selection and content execution aligned with campaign objectives.
SamyRoad is a global influencer marketing agency that helps brands grow by designing and running influencer campaigns. It combines data and creativity to understand consumer behavior, then tells compelling stories that connect with audiences through influencers. Its product workflow includes campaign creation, execution, and performance analytics, delivered by partnering with indie agencies and individuals across a global network. The company differentiates itself through a data-driven, story-focused approach, deep human connections, and a wide international footprint spanning 40 markets and 15 countries, serving clients from fashion brands like H&M to global brands like Reebok and Crocs. Its goal is to drive client growth by delivering scalable influencer campaigns that perform well across multiple markets.
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