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Red Bull

Manufactures and markets energy drinks

On Premise Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeAuckland, New ZealandNo salary listedIn-person

About the Job

Requirements

  • A university degree in business, marketing, or a similar field is preferred.
  • At least 4 years of marketing experience in a commercial environment; On Premise experience is an advantage.
  • Ability to work independently in a fast-paced, field-based environment.
  • Trade marketing knowledge and understanding of the consumer journey in the On Premise.
  • Strategic and commercial awareness, including sales and finance processes.
  • Strong prioritisation, organisational, and analytical skills.
  • Excellent communication, listening, and negotiation skills.
  • Flexibility to work nights and weekends at times.
  • Digital literacy.

Responsibilities

  • Adapt and execute international marketing guidelines for local needs.
  • Develop and deliver the On Premise Marketing Business Plan for the portfolio.
  • Coordinate installations and activations across key accounts and outlets.
  • Collaborate with the national marketing team and translate insights into action.
  • Monitor market trends and identify new opportunities.
  • Lead a focused portfolio of segments and occasions, enabling teams to drive consumption.
  • Develop and execute trade marketing strategies using global guidance and local insights.
  • Create segment-specific strategies and coach the On Premise team.
  • Lead key account marketing with the National Key Account Team, forming strategic partnerships.
  • Manage tool procurement, budgets, and planning.
  • Oversee the Digital Poster plan and ensure effective use.
  • Develop initiatives and adapt national campaigns for the On Premise.
  • Deliver scalable programs to win consumers and build brand habits.
  • Collaborate with teams across brand, culture, sports, and media.
  • Execute campaigns focused on priority occasions.
  • Create concepts and initiatives to engage venue staff, decision makers, owners, and influencers.
  • Develop performance-driven ideas to increase share of mind and sales.
  • Build strong relationships with agencies, influencers, and national decision makers.
  • Share best practices within national and international teams.
  • Grow a network with external agencies and key influencers.
  • Allocate marketing budgets efficiently and monitor point-of-sale tool placement.
  • Coach and train the On Premise team, including regular field days.
  • Contribute insights as a member of the On Premise Leadership Team.
  • Act as a role model and ambassador for the brand.
  • Foster a can-do attitude and focus on opportunities.

Desired Qualifications

  • On Premise experience is an advantage.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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