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Next Insurance

Online insurance platform for small businesses

Marketing Manager

Growth MarketingPosted on Nov 5
Full-timeWaltham, MA, USA

About the Job

Requirements

  • A bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
  • Three to five or more years of marketing experience, ideally focused on email or lifecycle marketing or marketing operations in a fast-paced or technology-oriented environment.
  • Deep understanding of email service platforms such as Bloomreach, Braze, or HubSpot and the mechanics of campaign journeys, deployment logic, and A/B testing.
  • Strong analytical, communication, and stakeholder management skills, with the ability to work cross-functionally across marketing, engineering, and data teams.
  • Strong organizational skills and the ability to manage multiple concurrent projects, including campaign calendars, event logistics, and MarTech initiatives, while maintaining attention to detail.
  • Experience managing or partnering with external vendors, such as incentive, gifting, or print/production vendors, and tracking spend against budget.

Responsibilities

  • Build email campaign templates.
  • Set up email campaigns and journeys, and establish deployment criteria with review from a manager or senior team member.
  • Set up logic in email journeys and create A/B tests and targets.
  • Send communications to the Agent Support Team.
  • Investigate and troubleshoot email-related issues, escalating them to senior team members as needed.
  • Support miscellaneous reporting and email attribution analysis requests.
  • Maintain the Agents Marketing Calendar.
  • Assist in creating and coordinating incentives for the agency channel.
  • Create incentive flyers and promotional materials, track results, and communicate them to the team.
  • Manage the incentive platform Tremendous.com.
  • Support agency-channel gift-giving initiatives, including researching vendors and coordinating fulfillment.
  • Automate gifts via Swag.com; manage inventory and delivery; and track spending against an established budget.
  • Plan and coordinate campaigns such as Holiday Gifts, End-of-Year Awards, and Top 50 Welcome gifts.
  • Assist with convention coordination, including registering sales representatives for approved events, packing and shipping conference equipment, designing and shipping requested swag, flyers, and handouts, and reporting and tracking event follow-up and performance.
  • Develop marketing collateral and print assets by collecting sales team requirements, helping plan deliverables, creating co-branded PDFs and presentations in Adobe Acrobat Pro, creating banners in Figma and applying them in email and ad campaigns, and ordering business cards and marketing printouts.
  • Support project management for marketing technology initiatives, such as data integrations and new product or portal rollouts, working closely with a manager or senior team member.
  • Gather and document requirements from stakeholders across marketing, engineering, and data teams.
  • Coordinate with stakeholders throughout projects by tracking progress, answering questions, and sharing regular status updates.
  • Support development of reports and dashboards to track project and campaign performance.

Desired Qualifications

  • Experience coordinating event or conference logistics, including registration, shipping, on-site materials, and follow-up reporting.
  • Insurance industry experience.

About the Company

Next Insurance

Online insurance platform for small businesses

Next Insurance provides digital insurance for small businesses, sole proprietors, and self-employed professionals. It offers a range of coverages, including general liability, professional liability, workers' compensation, commercial auto, and business owner's policies, all through an online platform and mobile app. Users can get quotes, buy policies, and manage coverage in minutes. The company uses artificial intelligence and machine learning to tailor policies to specific industries, aiming to deliver more accurate and affordable coverage. By removing traditional insurance agents, Next Insurance streamlines the purchasing process and lowers overhead costs, passing savings to customers. Its target market spans contractors, retailers, fitness instructors, consultants, and other small businesses. The goal is to make it easy and cost-effective for small businesses to obtain the insurance they need through a digital, direct-to-consumer experience.

Company size
201-500
Company stage
Acquired
Total funding
$1.1B
Headquarters
Palo Alto, CA
Founded
2015

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