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The Vita Coco Company

Global producer of coconut water beverages

Freelance Content Creator

Social Content CreationConfirmed live in the last 24 hours
Part-timeDubai - United Arab EmiratesNo salary listed

About the Job

Requirements

  • Be based in Dubai and available to capture content locally.
  • Have a strong portfolio of Instagram Reels and TikTok content.
  • Be confident filming and editing social-first vertical video.
  • Be able to develop ideas, hooks, and simple scripts independently.
  • Have a strong understanding of current Instagram and TikTok formats.
  • Be comfortable appearing on camera when required.
  • Be fluent in English; strong Arabic content capability is highly preferred.
  • Be familiar with Dubai and wider GCC culture and social trends.
  • Be reliable, organised, and comfortable working to monthly deadlines.

Responsibilities

  • Develop ideas, capture content, and deliver a consistent monthly bank of edited assets in collaboration with the EMEA digital team.
  • Create approximately 12–16 pieces of social content per month, including a mix of Reels/TikToks, photography, and carousels.
  • Create 8–12 supporting Instagram Story tiles per month.
  • Create English and Arabic captions or on-screen copy.
  • Occasionally cover events and activations in Dubai.
  • Deliver edited final assets and selected raw footage where required.
  • Develop concepts, film, and edit agreed content based on monthly themes, priority moments, and deliverables.
  • Work with Vita Coco’s EMEA digital team, which will provide feedback and approval.
  • Create locally relevant, social-first content for the Arabia Instagram and TikTok channels, drawing on local moments, trends, events, and product occasions.
  • Develop content that may include Dubai lifestyle and culturally relevant moments; product-led Reels and TikToks; day-in-the-life and POV content; food, smoothies, and everyday Vita Coco occasions; fitness, running, wellness, and active-lifestyle content; street interviews and mini-mic formats; event coverage and reactive content; trend-led concepts adapted for Vita Coco; and collaborations with relevant local communities and creators.

Desired Qualifications

  • Experience creating content for food, drink, lifestyle, fitness, or wellness brands is beneficial.
  • Strong Arabic content capability is highly preferred.

About the Company

The Vita Coco Company

Global producer of coconut water beverages

Vita Coco produces and sells coconut-based beverages and related products. Its main product is coconut water, offered plain and sparkling, along with coconut oil. The products are sourced from coconuts grown in farming communities and minimally processed to maintain natural nutrients. Consumers can buy Vita Coco online, in retail stores, and in supermarkets, making the beverages available globally. Because the company focuses on natural hydration with coconuts, the product works by delivering electrolytes and fluids from coconut water in ready-to-drink formats; the sparkling version provides a fizzy alternative. Vita Coco differentiates itself through a direct sustainability program—the Vita Coco Project—that supports farming communities and helps ensure a steady supply chain, aiming to improve lives for more than a million people. The company's goal is to provide healthy, natural hydration options while promoting responsible sourcing and social impact in coconut farming communities.

Company size
501-1,000
Company stage
IPO
Headquarters
New York City, United States
Founded
2003

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