Full-Time

Senior Data Scientist

Marketing

Posted on 4/4/2026

Rockstar Games

Rockstar Games

5,001-10,000 employees

Develops and publishes immersive console/PC games

Compensation Overview

$121.4k - $161.8k/yr

+ Bonus + Equity Awards

Union City, NJ, USA

In Person

In-office role based at NYC headquarters in Downtown Manhattan; no remote option.

Category
Data & Analytics (1)
Required Skills
Python
Data Science
Apache Spark
SQL
Machine Learning
Marketing
Data Analysis

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Requirements
  • 5+ years of experience in data science or similar role within the gaming, marketing, finance, or technology fields required.
  • 4+ years of experience working with SQL, Python, and/or PySpark to perform exploratory analyses with optimized queries.
  • 4+ years of experience in data visualization and hands on working with complex data.
  • 2+ years of experience developing machine learning models to solve complex business problems.
  • Excellent written and verbal communication skills with the ability to communicate and visualize complex information in a meaningful way to a variety of audiences.
  • Strong interpersonal skills with the ability to develop and maintain relations with diverse teams and stakeholders, at all hierarchal levels.
  • Ability to work directly with a variety of stakeholders to understand their needs and provide relevant and actionable solutions.
  • Ability to draw inferences from disparate pieces of data, identifying key findings and linking to business strategies or objectives.
Responsibilities
  • Assure Rockstar’s ongoing competitive advantage through statistical analysis, machine learning, and useful monitoring reports to identify patterns and predict outcomes.
  • Partner with marketing stakeholders to define business objectives, translate those objectives into data questions, and identify the appropriate analytical solution to drive insights and data-informed business decisions.
  • Build self-service reporting and other data products that provide flexibility for business stakeholders to investigate questions while maintaining accuracy, efficiency, and clarity in results.
  • Drive creation and adoption of predictive models for marketing campaign performance, leading implementation across stakeholders.
  • Generate marketing reports, dashboards, and insights collaborating with the marketing analytics team, across analytics teams, and with our stakeholders.
  • Evaluate performance of marketing campaigns, collating data across multiple marketing channels.
  • Generate insights at scale, prioritizing automation of reports and data standardization.
  • Possess subject matter expertise for Marketing Analytics and build the team’s analytics capabilities.
  • Use machine learning for predictive modeling of our player and marketing channel data to help inform targeting strategies and campaign goals.
  • Maintain and enhance existing marketing reports, ensuring accuracy, consistency, and relevance to executive stakeholders.
Desired Qualifications
  • Experience with Snowflake and/or Databricks.
  • Game industry experience strongly desired.
  • Experience with marketing data and deliverables preferred.

Rockstar Games develops and publishes video games for home consoles and PC, with flagship franchises like Grand Theft Auto and Red Dead Redemption. Its games come as full releases sold physically or digitally, plus ongoing revenue from in-game purchases, DLC, and licensing deals for its IPs. The company creates immersive, open-world titles that mix narrative storytelling with large, interactive environments across major platforms. Its goal is to provide long-lasting entertainment to a global audience by delivering high-quality games and expanding revenue through DLC, microtransactions, licensing, and merchandise.

Company Size

5,001-10,000

Company Stage

Acquired

Total Funding

$1.5M

Headquarters

New York City, New York

Founded

1998

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Simplify Jobs

Simplify's Take

What believers are saying

  • GTA VI preorders reportedly reached $429 million and 4.38 million units by mid-August.
  • Rockstar set $79.99 pricing and November 12 preload, maximizing launch conversion.
  • Grand Theft Auto Online still grew 6% in FY2026, extending franchise monetization.

What critics are saying

  • Rockstar suffered April 2026 ShinyHunters intrusion after the 2022 GTA VI leak.
  • IWGB filed unfair-dismissal claims after Rockstar fired 34 workers in November 2025.
  • Another major security breach would expose unreleased content and trigger talent flight.

What makes Rockstar Games unique

  • Grand Theft Auto VI preorders opened June 25, 2026, proving unmatched fan demand.
  • Take-Two targets $8.0-$8.2 billion FY2027 bookings, anchored by Rockstar's November 19 launch.
  • Rockstar controls blockbuster franchises, with GTA and Red Dead powering recurring spending.

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Benefits

Health Insurance

Company Equity

Performance Bonus

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

9%

1 year growth

9%

2 year growth

9%
Nuclear Coffee
Aug 21st, 2026
Another GTA 6 data leak has occurred, separate from Cyberleek.

Another GTA 6 data leak has occurred, separate from Cyberleek. The story here seems to be more about Rockstar's security. Discover more Roleplaying Games Video Games The Rockstar community has confirmed another GTA 6 leak has happened. Videotech shared the news on Twitter: NEW: Rockstar has suffered a confirmed leak relating to an Xbox Graphics Capture file, which is essentially a dump of information from the console's GPU/CPU. This is not a game build, but it does contain a significant amount of game data, including models and map related spoilers. GTAForums admin Spider-Vice corroborates that the GTA Mapping Project and GTA Wiki Discords have also been keeping tabs on this leak. Part of the reason it hasn't been made public until now is the community wasn't sure what it was at first. GameRoll has confirmed that it isn't related to Cyberleek, while PLTytus dismisses this as 'mostly some useless bs.' If it isn't clear by now, the GTA community has known about this file for a few hours, if not a whole day or two. You can see how the community is working in sync as no one has shared the source or why they know it's legitimate. But they will likely share everything they know after they're finished with this file. Ultimately, this all reflects poorly on Rockstar and Take-Two and their security measures.

PC Guide
Aug 21st, 2026
GTA 6 leaks appear to be from a PC build and are still being posted online, now up to six in total.

GTA 6 leaks appear to be from a PC build and are still being posted online, now up to six in total. A sixth video is being shared around online right now Last Updated on August 21, 2026 The recent GTA 6 leaks have already given fans a lot to talk about, but new information about their possible source has now surfaced. According to reports, the leaked gameplay may have been captured by leaker 'Cyberleek' from a PC build of GTA 6, rather than the PlayStation 5 or Xbox Series X/S versions. This would be an interesting revelation, considering that GTA 6 is currently scheduled to launch on November 19 exclusively for PS5 and Xbox Series X/S. Rockstar has not announced a PC version yet, and players will likely have to wait considerably longer before they can play the game on Windows. Leakers are reportedly playing GTA 6 on PC - not on console. Leaked footage was apparently recorded from a PC build, with a controller being the input device, which is evident as controller prompts appear in some of the footage. However, these prompts reportedly start without button labels (suggesting it may be running on PC) and only display the relevant input after the player presses a controller button, presumably triggering as you switch between keyboard & mouse and controller. It appears the leaked build is primarily for development and testing. Video Muted Latest PC & tech deals. Prices correct as of August 20th, 2026. Another reason a PC build would make sense is how modern games are developed. Even when a title is intended to launch on consoles first, developers commonly use PC-based development environments to build and test their games. A PC version used internally does not necessarily mean the game is ready to launch on PC, as it could lack many features intended for the eventual retail release. The sixth leak has now made its rounds on the web, recently being shared on social media. A text overlay reading 'Cyberleek can't drive' in the latest clip pokes fun at fans' comments regarding poor driving skills in previous gameplay leaks. Despite breaking laws out of game, the leaker even stops at a red light to show off their sensible driving skills. Rockstar also has a history of bringing its major games to PC after their console launches. GTA 5, for example, arrived on PC nearly two years after its initial PS3 and Xbox 360 release. The alleged PC build could also explain why some of the leaked footage looks unfinished and why certain interface elements appear incomplete. Development builds can contain features, tools, and systems that are never included in the final game. That said, Rockstar has been actively trying to remove the leaked material from the internet, with DMCA notices reportedly being sent to accounts sharing the footage. Despite those efforts, the clips have continued to spread across social media. Which Acer Predator Atlas 8 handheld would you choose? Acer announced UK pricing, but which one do you think is the best config/price? Abdul is a tech writer and Editor for PC Guide, specializing in all things tech, gaming, and hardware.

Tbreak
Aug 20th, 2026
Leaked GTA 6 build is a playable PC version, insiders say - with the breach tied to Rockstar India.

Leaked GTA 6 build is a playable PC version, insiders say - with the breach tied to Rockstar India. Insiders say the leaked GTA 6 build runs on PC, not a console devkit - and the breach is reportedly linked to Rockstar India. Aug 20, 2026 The GTA 6 PC build leak is more than clips: developers and industry insiders who examined the footage say the leaked build runs on PC, not a console devkit, and the breach is reportedly linked to Rockstar India. RespawnFirst reports the insider accounts. Rock Paper Shotgun reached the same conclusion from a fifth clip: a flight over Vice City in a small plane, complete with radio stations Rockstar has not revealed, ending with the pilot spelling "Leek" in bullet holes. Is the GTA 6 PC build leak real? The reasoning is straightforward. A console build only runs on restricted devkit hardware tied to platform licences; a PC build runs natively on standard hardware using internal debug executables. Multiple developers told TheRavenHelm the footage is PC, and not console: Where did the leak come from? The build is reportedly linked back to Rockstar India, though neither Rockstar nor Take-Two has confirmed it. The leaker, who operates under the handle Cyberleek, has moved from short clips and map renders to real-time gameplay, and claims the game's ending is next. Take-Two has been filing DMCA takedowns across X, Facebook and other platforms. The group frames the leak as a protest against digital-only releases - a fight Rockstar picked when it confirmed GTA 6 ships without a disc. The videos carry QR codes pointing at a crypto pitch, which is one way to fund a protest. Rockstar India has appeared in leak stories before: the Red Dead Redemption 2 art and map asset leak traced to Bengaluru, and earlier portfolio leaks came from Dhruva Interactive and Technicolor India. Rockstar's Extended Look premieres on Netflix on August 27, six days away. Yesterday's gameplay leak brought footage and map images; today it brings a playable build. GTA 6 launches November 19 on PS5 and Xbox Series X|S. Some links in this article are affiliate links; tbreak may earn a commission from qualifying purchases. Two newsletters. Zero noise. Pick what lands in your inbox. Unsubscribe anytime. Tbreak Media don't share your email. Is the leaked GTA 6 build real? Does the leak mean GTA 6 is coming to PC? When is the GTA 6 Extended Look?

Top Tech News
Aug 20th, 2026
GTA 6 leak forces Stop Killing Games movement to distance itself from hacker manifesto.

GTA 6 leak forces Stop Killing Games movement to distance itself from hacker manifesto. August 20, 2026 The Stop Killing Games movement has distanced itself from the manifesto published by the alleged group behind last night's GTA 6 leak, and cast doubt on their motivations. Yesterday, two videos showing apparent GTA 6 gameplay, and an image reportedly of the complete map, hit the internet. The assets contain a watermark that advertises a cryptocurrency and a website that reportedly belong to a group called 'CyberLeek.' The website contains three demands of Rockstar Games and other video game publishers, seemingly in response to the all-digital future that has seen such backlash online in recent months. Rockstar, specifically, has come under fire for failing to sell GTA 6 on a physical disc, forcing fans to download it or buy a box without a code inside instead. Rockstar also locks some content behind the more expensive $100 Ultimate Edition of GTA 6, which has also sparked some criticism. Meanwhile, GTA 6 preorders went live before gameplay was officially shown. Contained within the CyberLeek manifesto is criticism of 2014 racing game The Crew, which was at the heart of the Stop Killing Games consumer movement. CyberLeek also threatened other video game publishers, presumably with gameplay leaks such as this one suffered by GTA 6. "Publishers should beware," the manifesto concludes. "If CyberLeek can reach Rockstar, no one is safe. This is a message to all big corpo: behave, or be the next target." The Stop Killing Games movement was launched by YouTuber Ross Scott in April 2024 after Ubisoft shut down the servers for The Crew, rendering it completely unplayable. The grassroots campaign fights against the industry practice of rendering sold video games obsolete by pushing for legal frameworks and end-of-life offline modes. The authenticity of the gameplay and map image remains unconfirmed, but it appears that Rockstar and parent company Take-Two are working to remove video uploads from across social media. Meanwhile, the memecoin advertised by the assets now has a huge amount of attention on it, although there is some concern online that it is part of a cryptocurrency scam. IGN has asked both Rockstar and Take-Two for comment. Now, Stop Killing Games has published a statement in response, telling fans not to send CyberLeek any money, extending its sympathy to Rockstar staff, and suggesting the motivation behind this leak has nothing to do with concern over an all-digital future. The statement in full, published to Reddit, is below: Stop Killing Games then explained why it felt compelled to issue a statement when it was not namechecked by the group allegedly behind the GTA 6 leak. "What is indeed a problem is affiliation," a representative of the group said. "Everyone is very, very mindful about this stuff in parliaments. We need the conservatives for a majority and they hate to be affiliated to something that behaves like this." In short, Stop Killing Games wanted to make sure it had nothing to do with this GTA 6 leak, does not support the people behind it, and doesn't want the leakers to come up during future arguments with politicians. In June, the Stop Killing Games campaign suffered a setback when the European Commission said it was unable to propose a legal obligation to keep video games playable after they stop being provided commercially due to existing intellectual property rights. Under EU copyright law, the Commission said, rights holders enjoy exclusive rights over their creations. The Commission pointed to existing EU consumer law, which forces video game publishers and developers to inform consumers about the duration and the conditions for terminating the contract before the consumers sign up for the video game. The Commission did, however, say it would talk with the games industry and consumer representatives to draw up an industry code of conduct on managing video games' "end of life." Stop Killing Games has vowed to continue to push for change, and earlier this month it joined a lawsuit against Sony, claiming the company's "monopoly" over the video game market is blatantly "against the law." Sony is facing a number of lawsuits in a handful of countries following its controversial decision to stop printing physical games starting January 2028. This move has sparked renewed discourse surrounding the ownership of physical media, leaving players around the world fearful for the future of gaming platforms and what pricing will look like in an all-digital marketplace. GTA 6 has suffered a number of leaks over the years. In 2022, more than 90 videos and images from an early version of GTA 6 were leaked online by hackers in what was one of gaming's biggest security breaches. "We take leaks very seriously indeed and they disappoint all of us, it's really frustrating and upsetting to the team," Take-Two CEO Strauss Zelnick said in response. The British teenager responsible was recently released from indefinite imprisonment at a secure hospital and is now awaiting a retrial. In December 2023, the first GTA 6 trailer leaked on X/Twitter less than 24 hours before its scheduled premiere, leading to Rockstar officially posting the trailer on YouTube early. Rockstar developers took to social media to express their frustration at the leak, which Zelnick later called "disappointing." "In terms of the leak, that's always disappointing for the team, but ultimately, I don't think it hurt us," he said. In April this year, Rockstar confirmed company information was accessed as part of a third-party data breach, but it insisted the incident had "no impact on our organization or our players." Assuming the GTA 6 leak is legitimate, it comes just days before the release of Grand Theft Auto 6: An Extended Look, which is a timed Netflix exclusive. That's due Thursday, August 27, and will remain exclusive on Netflix for six hours before it makes its way to other platforms such as YouTube. GTA 6 is due out on PlayStation 5 and Xbox Series X and S on November 19, 2026. Author: Wesley Yin-Poole Source: IGN Gaming Reviewed By: Editorial Team

Power Up Gaming
Aug 20th, 2026
Grand Theft Auto 6 has made $429 million months before launch.

Grand Theft Auto 6 has made $429 million months before launch. The gaming industry is used to big hype, but Grand Theft Auto VI is turning out to be a whole different beast. According to weekly sales tracking data from SensorTower updated through mid-August 2026, Rockstar Games' long-awaited epic has already brought in a massive $429 million in net revenue from 4.38 million pre-ordered copies. The wild part? The game is still about three months away from coming out. GTA VI is already pulling in numbers before release that most major AAA games struggle to reach over their entire lifespans. To put that $429 million pre-order number into perspective, it helps to compare it to how other massive games do when they actually launch. Huge hits like Cyberpunk 2077, The Last of Us Part II, or new Call of Duty games usually celebrate opening-week revenues anywhere between $300 million and $800 million. GTA VI has basically hit the high end of a normal launch week off pre-orders alone, long before players can even download it. Discover more Sony PlayStation Game Systems & Consoles Video Game Consoles Looking closer at where people are buying it, there is a huge gap between platforms. PlayStation 5 is totally dominating early sales, taking up 77% of the total mix. That comes out to $331 million across 3.38 million pre-ordered copies. Meanwhile, Xbox Series X|S makes up the remaining 23%, bringing in $98 million from exactly 1 million units. All this early cash is especially big news when you look at the game's massive price tag. Grand Theft Auto VI is rumored to be the most expensive video game ever made, with estimates putting its total budget - including years of development, new tech, and marketing - somewhere between $1 billion and $2 billion. By pulling in $429 million upfront, Rockstar and Take-Two have likely already paid off anywhere from 20% to over 40% of the game's total cost before day one. While these actual pre-order sales figures are wildly impressive for any game, they do land quite a bit below some of the wilder rumors floating around earlier this summer. Back in late June, reports circulated after pre-orders first went live claiming the game made up to $1 billion in its very first hour, with some unconfirmed claims even shooting up to $3 billion in a single day. SensorTower's tracked data brings those early, inflated expectations back down to reality. Still, even at $429 million, the actual numbers prove the game is a massive financial success. When Grand Theft Auto V came out back in 2013, it made $1 billion in just three days, setting a record for the fastest-selling entertainment launch in history. Now, with almost 4.4 million players already dropping nearly half a billion dollars months before release, GTA VI is on track to beat that old record.

INACTIVE