Full-Time

Senior Data Scientist

Marketing

Posted on 4/4/2026

Rockstar Games

Rockstar Games

5,001-10,000 employees

Develops and publishes immersive console/PC games

Compensation Overview

$121.4k - $161.8k/yr

+ Bonus + Equity Awards

Union City, NJ, USA

In Person

In-office role based at NYC headquarters in Downtown Manhattan; no remote option.

Category
Data & Analytics (1)
Required Skills
Python
Data Science
Apache Spark
SQL
Machine Learning
Marketing
Data Analysis
Requirements
  • 5+ years of experience in data science or similar role within the gaming, marketing, finance, or technology fields required.
  • 4+ years of experience working with SQL, Python, and/or PySpark to perform exploratory analyses with optimized queries.
  • 4+ years of experience in data visualization and hands on working with complex data.
  • 2+ years of experience developing machine learning models to solve complex business problems.
  • Excellent written and verbal communication skills with the ability to communicate and visualize complex information in a meaningful way to a variety of audiences.
  • Strong interpersonal skills with the ability to develop and maintain relations with diverse teams and stakeholders, at all hierarchal levels.
  • Ability to work directly with a variety of stakeholders to understand their needs and provide relevant and actionable solutions.
  • Ability to draw inferences from disparate pieces of data, identifying key findings and linking to business strategies or objectives.
Responsibilities
  • Assure Rockstar’s ongoing competitive advantage through statistical analysis, machine learning, and useful monitoring reports to identify patterns and predict outcomes.
  • Partner with marketing stakeholders to define business objectives, translate those objectives into data questions, and identify the appropriate analytical solution to drive insights and data-informed business decisions.
  • Build self-service reporting and other data products that provide flexibility for business stakeholders to investigate questions while maintaining accuracy, efficiency, and clarity in results.
  • Drive creation and adoption of predictive models for marketing campaign performance, leading implementation across stakeholders.
  • Generate marketing reports, dashboards, and insights collaborating with the marketing analytics team, across analytics teams, and with our stakeholders.
  • Evaluate performance of marketing campaigns, collating data across multiple marketing channels.
  • Generate insights at scale, prioritizing automation of reports and data standardization.
  • Possess subject matter expertise for Marketing Analytics and build the team’s analytics capabilities.
  • Use machine learning for predictive modeling of our player and marketing channel data to help inform targeting strategies and campaign goals.
  • Maintain and enhance existing marketing reports, ensuring accuracy, consistency, and relevance to executive stakeholders.
Desired Qualifications
  • Experience with Snowflake and/or Databricks.
  • Game industry experience strongly desired.
  • Experience with marketing data and deliverables preferred.

Rockstar Games develops and publishes video games for home consoles and PC, with flagship franchises like Grand Theft Auto and Red Dead Redemption. Its games come as full releases sold physically or digitally, plus ongoing revenue from in-game purchases, DLC, and licensing deals for its IPs. The company creates immersive, open-world titles that mix narrative storytelling with large, interactive environments across major platforms. Its goal is to provide long-lasting entertainment to a global audience by delivering high-quality games and expanding revenue through DLC, microtransactions, licensing, and merchandise.

Company Size

5,001-10,000

Company Stage

Acquired

Total Funding

$1.5M

Headquarters

New York City, New York

Founded

1998

Your Connections

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Simplify's Take

What believers are saying

  • GTA 6 pre-orders hit 39 million, generating over $3 billion in revenue ahead of release.
  • GTA Online launching separately in 2027 will likely dominate live-service revenue and squeeze rival titles.
  • Sony's 'play best on PS5' marketing may boost PS5 Pro sales and capture over 70% of GTA 6 sales.

What critics are saying

  • GTA 6 digital-only launch and delayed disc frustrate collectors and may erode brand trust with legacy fans.
  • PS5-exclusive feature bundling could starve Xbox and PC ecosystems, weakening Rockstar's cross-platform revenue.
  • GTA Online's heavy reliance on microtransactions makes Rockstar vulnerable to live-service fatigue and market shifts.

What makes Rockstar Games unique

  • Rockstar leverages its proprietary RAGE engine and two-stage GTA 6 launch to dominate release windows.
  • The franchise uniquely combines hyper-realistic open worlds with integrated social media and dual-protagonist storytelling.
  • Rockstar's live-service mastery ensures GTA Online will generate massive long-term revenue beyond initial game sales.

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Benefits

Health Insurance

Company Equity

Performance Bonus

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

9%

1 year growth

9%

2 year growth

9%
Labendeer
Jun 24th, 2026
GTA 6 price confirmed at $79.99 as Rockstar reveals digital-only physical edition and Ultimate version.

GTA 6 price confirmed at $79.99 as Rockstar reveals digital-only physical edition and Ultimate version. * by Adikali Eaturay * June 24, 2026 * 0 Comments * 3 minutes read * 2 Views * 2 days ago Rockstar Games has officially revealed the pricing details for Grand Theft Auto 6, confirming that the standard edition of the highly anticipated blockbuster will launch at $79.99, while an upgraded Ultimate Edition packed with additional content will retail for $99.99. The announcement marks a significant milestone ahead of the game's long-awaited release on November 19, 2026, for PlayStation 5 and Xbox Series X|S. Pre-orders are scheduled to open worldwide on June 25, with fans finally getting confirmation of one of the most debated aspects of the game's launch. One of the biggest surprises from Rockstar's announcement is that physical editions of GTA 6 will not include a game disc. Instead, buyers will receive a boxed copy containing a digital download code, allowing them to install the game directly onto their consoles. The company has yet to reveal regional pricing outside the United States, including UK retail costs. The move has sparked mixed reactions among gamers. While many fans appear comfortable with the $10 increase over the current industry standard of $69.99 for major AAA releases, others have questioned the value of purchasing a physical copy that lacks a disc. Concerns have also emerged regarding the ability to resell or share the game after purchase, something traditionally associated with physical media. Industry observers believe Rockstar's approach reflects a broader shift toward digital distribution. Gaming journalist Vic Hood described the standard edition's pricing as relatively reasonable given the scale of the project, although she noted that collectors who prefer physical media may be disappointed by the absence of a disc. She added that the strategy benefits Rockstar by reducing opportunities for resale while helping prevent leaks ahead of launch. Analysts have also praised the pricing model. Joost van Dreunen, a professor of games business at New York University Stern School of Business, described the structure as a smart commercial strategy that allows Rockstar and parent company Take-Two Interactive to appeal to both mainstream players and dedicated fans willing to spend more for premium content. Players who pre-order digitally will be able to preload GTA 6 beginning on November 12, one week before launch, ensuring immediate access when the game becomes available. Rockstar confirmed that physical purchasers will also gain access to preload options from the same date. The premium Ultimate Edition will include exclusive bonuses such as additional vehicles, weapons, outfits, and other in-game content designed to enhance the experience for players looking for expanded customization and gameplay options. The pricing announcement comes after one of the longest development cycles in gaming history. Fans have waited more than a decade for a successor to Grand Theft Auto V, which launched in 2013 and went on to become one of the best-selling entertainment products ever created. The game has sold nearly 230 million copies worldwide and generated billions of dollars in revenue for Rockstar Games. Rockstar officially confirmed development of GTA 6 in 2022, but the project faced several challenges, including major leaks following a high-profile cyberattack that exposed early development footage online. The title also experienced multiple delays before settling on its current November 2026 release date. Adding to the excitement surrounding the game is the introduction of Lucia, the franchise's first playable female protagonist in a modern 3D Grand Theft Auto title. She will share the spotlight with her criminal partner Jason, with both characters playing central roles in the game's story. With speculation continuing that GTA 6 could become one of the most expensive video games ever produced, industry experts are closely watching how consumers respond to its higher price point. Many believe the game's commercial performance could influence future pricing strategies across the gaming industry, potentially paving the way for other major publishers to increase prices on big-budget releases. As pre-orders prepare to go live, GTA 6 is already shaping up to be one of the most significant launches in gaming history, with Rockstar betting that the immense popularity of the franchise will outweigh concerns over pricing and the shift away from traditional physical media.

GamerMarkt
Jun 19th, 2026
GTA Online's first new heist in nearly 6 years: The Kortz Center Heist arrives July 2026.

GTA Online's first new heist in nearly 6 years: The Kortz Center Heist arrives July 2026. 19 June 2026 Rockstar Games has announced The Kortz Center Heist, the first major new heist in GTA Online in nearly six years. Launching in July 2026, the update brings a multi-stage art gallery robbery, a new Mansion upgrade, and a wave of prep events before GTA VI arrives later this year. Rockstar Games announced The Kortz Center Heist on June 17, 2026, marking the first proper heist added to GTA Online since the Cayo Perico Heist launched in December 2020. The update is expected to drop on July 14, 2026 for PS5, PS4, Xbox Series X|S, Xbox One, and PC, and it could be one of the final major content updates before Grand Theft Auto VI releases on November 19, 2026. What is the Kortz Center Heist? The Kortz Center is a cultural landmark perched in the hills of Pacific Bluffs in Los Santos. It has been part of the GTA V map since the game launched in 2013, housing a collection of internationally renowned artworks. For the first time, players will be able to target the gallery's collection and pull off a major art theft. Rockstar describes the heist as a multi-stage operation involving scoping out the complex, choosing an approach, infiltrating the grounds, and escaping with the loot. The structure mirrors previous large-scale heists like the Diamond Casino Heist and the Cayo Perico Heist, both of which remain among the most replayed content in GTA Online's history. How to access the new heist. To start The Kortz Center Heist, players need two things: a Mansion property (introduced in a previous update) and the new Art Studio extension for that Mansion. The Art Studio serves as a base for planning the heist and also enables art counterfeiting operations as a side activity. Once the Art Studio is set up, players can scope out the Kortz Center, gather intelligence, and select from multiple approach options. The heist can be completed solo or with up to four players in co-op, continuing the flexibility first offered with Cayo Perico. Some content creators estimate that the total investment needed (Mansion plus upgrades) could run around 15 to 20 million GTA$, making it one of the most expensive heists to initiate. The Fine Art Collector Program: prep rewards before launch. Rockstar launched the Fine Art Collector Program on June 18, running through July 13, 2026. The event features three reward tiers designed to help players prepare: * Enthusiast: Log into GTA Online during the event period to receive GTA$500,000 (within 72 hours) and claim a free Benefactor Turreted Limo from Warstock Cache and Carry. * Patron: Complete any GTA Online heist to earn GTA$1,000,000 and unlock the NOOSE Outfit. * Elitist: Mansion owners who log in during the event will receive a curated package when The Kortz Center Heist launches, including a GTA$1,000,000 discount on the Art Studio upgrade, a free Annihilator Stealth helicopter, and decorative items for the Mansion. In total, players can earn up to GTA$1,500,000 in bonuses just from the program. On top of that, the Diamond Casino Heist Finale is paying 2x GTA$ and RP through June 24, with guaranteed artwork in the vault. This week's bonuses and discounts (June 18 to 24). The weekly update arriving alongside the Fine Art Collector Program is stacked with earnings opportunities: * Diamond Casino Heist Finale: 2x GTA$ and RP * Community Race Series: 3x GTA$ and RP * Casino Story Missions and Drop Zone: 2x GTA$ and RP * Casino Work Missions: 2x GTA$, RP, and Casino Chips * Wonderama Arcade: free * All Arcade properties and upgrades: 40% off * Casino Master Penthouse and upgrades: 40% off * Shark Cards: 40% bonus on all packs * GTA+ subscribers: GTA$2,000,000 discount on Mansion purchases Possibly the final major GTA Online DLC. With GTA VI officially confirmed for November 19, 2026, by Take-Two CEO Strauss Zelnick across multiple earnings calls and interviews, The Kortz Center Heist is widely expected to be the last major storyline DLC for GTA Online. The game has received continuous updates for nearly 13 years since its original launch in October 2013. According to GTABase, the update may continue the narrative thread from the Mansions DLC, potentially featuring Mr. Faber as an antagonist. Some fans are hoping for final cameos from Story Mode characters like Michael, Franklin, and Trevor as a send-off for the game's long-running online mode. Rockstar has also teased that future event weeks may include GTA VI teasers and cross-game challenges, similar to the Treasure Hunt and Bounty Hunter events that bridged GTA Online and Red Dead Redemption 2 back in 2018. Free platform upgrades confirmed. Alongside the heist announcement, Rockstar confirmed free next-gen upgrades for legacy console owners. Players who own the PS4 version or the digital Xbox One version can now upgrade to PS5 and Xbox Series X|S editions at no cost, carrying over both Story Mode and GTA Online progress. PC players on the Legacy version can also upgrade to GTA V Enhanced for free, gaining ray-traced ambient occlusion and global illumination. GTA+ members additionally get access to GTA V's Story Mode through the GTA+ Games Library. What players are asking. When exactly does The Kortz Center Heist release? Rockstar officially said July 2026. The Fine Art Collector Program ends on July 13, and the current GTA+ benefits cycle aligns with a July 14 launch, which falls on a Tuesday, the traditional update day. Can you do the Kortz Center Heist solo? Yes. Like Cayo Perico, the heist supports solo play as well as co-op with up to four players. Do I need to buy a Mansion? Yes. A Mansion property with the Art Studio upgrade is required to access the heist. If you do not own one yet, the current GTA+ discount of GTA$2,000,000 on Mansions and the 40% Shark Card bonus can help offset the cost. Is this the last GTA Online update ever? Not confirmed, but with GTA VI releasing in November 2026, most sources expect it to be the final major story-driven DLC. Smaller weekly events may continue. What platforms is it on? PS5, PS4, Xbox Series X|S, Xbox One, and PC. All current GTA Online platforms are supported. If you are looking to buy or sell a GTA 5 Online account to get heist-ready or cash in on your progress, you can check out the GamerMarkt GTA 5 Online account marketplace for secure listings. More NEWS & POSTS.

ARY News
Jun 18th, 2026
GTA 6 Pre-Orders imminent following Best Buy leak as Rockstar locks release.

GTA 6 Pre-Orders imminent following Best Buy leak as Rockstar locks release. Take-Two Interactive and Rockstar Games have reaffirmed that Grand Theft Auto VI will be released on November 19, 2026. Meanwhile, a leaked Best Buy affiliate email suggests physical pre-orders could go live on May 18, 2026. Release date confirmed with no further delays During Take-Two's Q4 2026 earnings call on May 21st, Take-Two CEO Strauss Zelnick clarified previous rumors regarding delays to the title. "We've been really clear that we're releasing the title on November 19," Zelnick told investors. This is after the game had been delayed twice before. It was originally meant to release on Spring 2025, then delayed to May 26, 2026, and then further delayed to November 19, 2026. Zelnick admitted it is "about 18 months behind the original date". Take-Two projects that it will bring in $8 to $8.2 billion in net bookings for Fiscal 2027. The overwhelming majority of these projections come from GTA 6. Pre-orders teased May 18 after Best Buy email leak Numerous affiliate partners reported receiving an email from Best Buy titled "GTA 6 Pre Order (Physical Game)". The email indicated the promotion would run from May 18-21, 2026 and would pay influencers 5%. The leaked emails are confirmed to be legitimate as they originate from Impact, a genuine affiliate marketing service used by Best Buy. Rockstar Games has not yet officially revealed when GTA 6 pre-orders will go live, however Take-Two's CEO, Strauss Zelnick told Bloomberg that "the game is expected to go on pre-order around the same time marketing begins this summer." The game is expected to begin marketing around "late June" when "it officially will be summer." Following the Best Buy leak, Take-Two stock rose by 5-10%, adding nearly $2 billion in market value. Trailer 3, multiple editions and pricing speculation Most reports expect a third trailer for Grand Theft Auto VI to drop at the time of pre-order launch. According to alleged leakers, there are three editions of the game: a standard digital edition, a standard physical edition for both PS5 and Xbox Series X|S, and a collector's edition. GTA 6 is being dubbed the most expensive video game ever made, with prices speculated to reach upwards of $100. Sony is already encouraging its PS4 player base to upgrade in preparation for GTA 6. Return to Vice City and game hype Grand Theft Auto VI will mark a return to Vice City in the state of Leonida, and to the present day. The second trailer has already accumulated more than 160 million views on YouTube and, in the words of gaming expert George E. Osborn, GTA 6 is on course to be the "last enormous release of its kind."

1AM Gamer
May 15th, 2026
Rockstar hit with "silence and closed doors" Accusation from Edinburgh MPs over GTA 6 studio firings.

Rockstar hit with "silence and closed doors" Accusation from Edinburgh MPs over GTA 6 studio firings. 1AM Gamer Team 15 May 2026 16:30 PM BST Rockstar is back in the firing line, and this time the pressure is coming from inside Parliament. Three Edinburgh MPs have publicly criticised the GTA 6 developer over how the studio handled last October's mass firings, accusing Rockstar of dodging proper engagement with affected workers, their representatives, and trade unions. The wider political pressure on the studio has been building for months now, with an ongoing ministerial investigation opened by Prime Minister Sir Keir Starmer back in December still trying to get to the bottom of what happened. Quick refresher on the situation, because there's a lot of it. Rockstar sacked 34 employees across the UK and Canada in late October 2025, with 31 of those dismissals at Rockstar North in Edinburgh and three more at Rockstar Toronto. The IWGB Game Workers' Union says the firings were straight-up union-busting against staff who'd been using a private Discord server to organise. Rockstar's version of events is different. The studio insists the workers were dismissed for gross misconduct after sharing confidential information on the same Discord, in breach of company policy. Speaking through a statement shared by the IWGB, Chris Murray, MP for Edinburgh East and Musselburgh, did not mince his words. "From my first meeting with constituents impacted by Rockstar's mass dismissal, I have held concerns with both the handling and motivation behind this action," Murray said. "I made my concerns clear during Prime Minister's Questions, resulting in an ongoing ministerial investigation initiated by the Prime Minister." He went further on the human cost. "Constituents have lost their jobs, their income, with one constituent even forced to leave the country due to the removal of their visa sponsor. During a recent meeting with a constituent they explained Rockstar's justification for their dismissal has varied throughout this process. Rockstar must answer this case with transparency and full cooperation and uphold the right to appeal." Tracy Gilbert, MP for Edinburgh North and Leith, was equally pointed. She described Rockstar's behaviour throughout as "extremely disappointing", adding the studio "has refused to properly engage with staff, representatives and trade unions throughout this process. Workers asking for fairness, transparency and respect should not be met with silence and closed doors, especially when livelihoods and workplace rights are at stake." Dr Scott Arthur, MP for Edinburgh South West, joined fellow MPs on a visit to Rockstar's Edinburgh office late last year and says he raised these issues directly with senior management at the time. "When I visited Rockstar late last year alongside fellow MPs, my discussions with senior management emphasised their responsibility to treat staff in an open, fair, and transparent manner," Arthur said. "It appears that these principles are not being consistently upheld in practice. The UK Government is overseeing the largest expansion of workers' rights in a generation, and as Members of Parliament we have a duty to challenge unfair employment practices and unjust dismissals. Rockstar must therefore cooperate fully and transparently with any investigations into alleged union-busting and ensure that both dismissed and current employees are treated fairly and with respect." The Prime Minister himself previously told Parliament the situation was "a deeply concerning case" and pledged further ministerial scrutiny. What actually happened on the Discord? This bit is where things get a little messy. A detailed investigation by People Make Games earlier this year laid out the chat logs in question, suggesting the relevant discussion was about an internal Slack policy change, not leaked game features. Rockstar had told staff to cut down on off-topic chatter in Slack, and the fired workers reportedly discussed that internal memo in their organising Discord. Sharing an internal communication with non-employees is what Rockstar appears to be hanging its gross misconduct case on. Rockstar itself insists the dismissals were down to staff leaking features from upcoming and unannounced titles in the Discord, though the company has never specified which features, or which titles. As IGN previously reported, the studio has been firm on the leak narrative since day one. Where the legal fight stands. The legal side has so far tilted in Rockstar's favour, at least at the interim stage. Back in January, an employment tribunal in Glasgow refused to grant interim relief to the dismissed workers, which would have put them back on Rockstar's payroll and reinstated their work visas where needed. Judge Frances Eccles pointed to the fact that the three Canadian workers were not IWGB members as evidence union activity was unlikely to be the reason behind the firings. A full tribunal hearing where both sides will present evidence is still to come. The IWGB has now publicly accused Rockstar of "obstructing legal processes" by failing to cooperate with basic disclosure requests and refusing to provide full investigation reports. IWGB president Alex Marshall has not held back either. "They have acted as if they have impunity, showing no respect for UK employment law," Marshall said in a recent statement. "Our multiple requests for cooperation, whether proposing in-person meetings or asking for the full evidence behind the dismissals, have been met with radio silence. When Rockstar does respond, it's with a shifting narrative." Take-Two's position. Asked about the row, Take-Two CEO Strauss Zelnick has doubled down on defending Rockstar's culture, saying the publisher is "incredibly proud of our labor relations". For a company sitting on what is shaping up to be the biggest entertainment launch of all time, this is the kind of headline you really don't want hanging around in the months before release. GTA 6 is currently due on November 19, 2026 for PS5 and Xbox Series X/S, with Rockstar's full marketing push expected to kick off this summer. Whether the political and legal pressure escalates further before launch, well, that depends largely on whether Rockstar starts engaging with the people knocking on its door. Right now, the silence is doing the company no favours. GTA 6 Rockstar Games Grand Theft Auto Take-Two Union Busting IWGB UK Politics Edinburgh Chris Murray Tracy Gilbert Scott Arthur Keir Starmer Gaming News

We Fix PC Laptop
Apr 13th, 2026
Stolen Rockstar Games analytics data leaked by extortion gang.

Stolen Rockstar Games analytics data leaked by extortion gang. Rockstar Games has suffered a data breach linked to a recent security incident at Anodot, with the ShinyHunters extortion gang now leaking the stolen data on its data leak site. The threat actors claim the data was taken from Snowflake environments using authentication tokens stolen during a recent Anodot security incident. They have now published what they say is Rockstar Games data containing more than 78.6 million records. "Your Snowflake instances metrics data was compromised thanks to Anodot.com," reads a listing on the ShinyHunters extortion site. Rockstar Games did not respond to multiple requests for comment about the breach from BleepingComputer. However, in a statement shared with Kotaku, the company confirmed that it suffered a data breach. "We can confirm that a limited amount of non-material company information was accessed in connection with a third-party data breach," Rockstar told Kotaku. "This incident has no impact on our organization or our players." The threat actors told BleepingComputer that the leaked data primarily consists of internal analytics used to monitor Rockstar's online services and support tickets. This data allegedly includes in-game revenue and purchase metrics, player behavior tracking, and game economy data for Grand Theft Auto Online and Red Dead Online. The datasets also appear to contain customer support analytics for the company's Zendesk support instance. In a file list shown to BleepingComputer, there were references to fraud detection systems and anti-cheat model testing. The incident is part of a larger data theft campaign linked to a recent security incident at Anodot, a data anomaly detection company that integrates with a wide range of SaaS cloud platforms. As first reported by BleepingComputer, the threat actors stole authentication tokens from the service and used them to access customer data stored in connected Snowflake, S3, and Amazon Kinesis instances. Snowflake confirmed to BleepingComputer last week that it had detected unusual activity affecting a small number of customer accounts tied to a third-party integration, and responded by locking down the affected accounts and notifying customers. The company later confirmed that the third-party integration company was Anodot. The ShinyHunters group told BleepingComputer it was behind the attacks and claimed to have stolen data from dozens of companies using the compromised tokens. Rockstar Games previously suffered a breach in 2022 when a hacker associated with the Lapsus$ extortion group leaked Grand Theft Auto 6 gameplay videos and source code. Automated pentesting proves the path exists. BAS proves whether your controls stop it. Most teams run one without the other. This whitepaper maps six validation surfaces, shows where coverage ends, and provides practitioners with three diagnostic questions for any tool evaluation.

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