R

Rockstar Games

Develops and publishes immersive console/PC games

Senior Data Scientist - Marketing

Full-TimePosted on 4/4/2026
$121.4k - $161.8k/yr+ Bonus + Equity Awards
Senior
Union City, NJ, USA
In PersonIn-office role based at NYC headquarters in Downtown Manhattan; no remote option.

About the job

Requirements
  • 5+ years of experience in data science or similar role within the gaming, marketing, finance, or technology fields required.
  • 4+ years of experience working with SQL, Python, and/or PySpark to perform exploratory analyses with optimized queries.
  • 4+ years of experience in data visualization and hands on working with complex data.
  • 2+ years of experience developing machine learning models to solve complex business problems.
  • Excellent written and verbal communication skills with the ability to communicate and visualize complex information in a meaningful way to a variety of audiences.
  • Strong interpersonal skills with the ability to develop and maintain relations with diverse teams and stakeholders, at all hierarchal levels.
  • Ability to work directly with a variety of stakeholders to understand their needs and provide relevant and actionable solutions.
  • Ability to draw inferences from disparate pieces of data, identifying key findings and linking to business strategies or objectives.
Responsibilities
  • Assure Rockstar’s ongoing competitive advantage through statistical analysis, machine learning, and useful monitoring reports to identify patterns and predict outcomes.
  • Partner with marketing stakeholders to define business objectives, translate those objectives into data questions, and identify the appropriate analytical solution to drive insights and data-informed business decisions.
  • Build self-service reporting and other data products that provide flexibility for business stakeholders to investigate questions while maintaining accuracy, efficiency, and clarity in results.
  • Drive creation and adoption of predictive models for marketing campaign performance, leading implementation across stakeholders.
  • Generate marketing reports, dashboards, and insights collaborating with the marketing analytics team, across analytics teams, and with our stakeholders.
  • Evaluate performance of marketing campaigns, collating data across multiple marketing channels.
  • Generate insights at scale, prioritizing automation of reports and data standardization.
  • Possess subject matter expertise for Marketing Analytics and build the team’s analytics capabilities.
  • Use machine learning for predictive modeling of our player and marketing channel data to help inform targeting strategies and campaign goals.
  • Maintain and enhance existing marketing reports, ensuring accuracy, consistency, and relevance to executive stakeholders.
Desired Qualifications
  • Experience with Snowflake and/or Databricks.
  • Game industry experience strongly desired.
  • Experience with marketing data and deliverables preferred.

About the company

Rockstar Games develops and publishes video games for home consoles and PC, with flagship franchises like Grand Theft Auto and Red Dead Redemption. Its games come as full releases sold physically or digitally, plus ongoing revenue from in-game purchases, DLC, and licensing deals for its IPs. The company creates immersive, open-world titles that mix narrative storytelling with large, interactive environments across major platforms. Its goal is to provide long-lasting entertainment to a global audience by delivering high-quality games and expanding revenue through DLC, microtransactions, licensing, and merchandise.

Company Size

5,001-10,000

Company Stage

Acquired

Total Funding

$1.5M

Headquarters

New York City, New York

Founded

1998

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What believers are saying

  • ESPN and the Miami Heat’s October 2026 Vice City campaign expands GTA VI awareness.
  • Game Informer’s September 28, 2026 coverage highlighted advanced weather systems and deeper realism.
  • Preorders opened in June 2026, locking in demand before the November 19 launch.

What critics are saying

  • The Glasgow tribunal over 2025 firings runs through October 16, 2026, hardening labor backlash.
  • GTA VI has already slipped twice; another miss would shred Rockstar’s release credibility.
  • A failed November 19, 2026 launch would damage Take-Two’s finances and Rockstar’s core franchise.

What makes Rockstar Games unique

  • Rockstar owns GTA and Red Dead, two of gaming’s strongest evergreen franchises.
  • Its RAGE engine and cinematic open-world design create unmatched scale and realism.
  • Rockstar’s Vice City brand power now spills into NBA and consumer merchandising, 2026.

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Benefits

Health Insurance

Company Equity

Performance Bonus

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

↑ 12%

1 year growth

↑ 12%

2 year growth

↑ 12%
The Music Universe
Oct 9th, 2026
Cardi B, Fuerza Regida release Grand Theft Auto soundtrack songs.

Cardi B, Fuerza Regida release Grand Theft Auto soundtrack songs. Eight songs are now available from the soundtrack. Following the announcement of Grand Theft Auto VI: The Album, Atlantic Records and Rockstar Games have released two new singles from the upcoming official soundtrack album from the biggest, most immersive evolution of the groundbreaking Grand Theft Auto series yet: Grand Theft Auto VI. "Don't Chart" from Grammy Award-winning, multi-diamond-selling global superstar Cardi B and "Suzuki" from stadium-selling, 11-time Billboard and Latin Billboard Award-winning powerhouse group Fuerza Regida are both available for streaming. The double-track release comes on the heels of Atlantic's biggest soundtrack launch to date, featuring six singles released simultaneously. Morgan Wallen's track, "Last Thing You Need," debuted in the Top 10 on the Billboard Hot 100. Additionally, Rauw Alejandro's "Macacoa 2000" debuted in the Top 10 on Billboard's Hot Latin Songs chart, and the Ca7riel & Paco Amoroso, PinkPantheress, Fred again..., & Étienne de Crécy collab "Sexy Magic" entered the Top 10 on the Hot Dance/Electronic Songs chart. Releasing November 19th alongside the hotly anticipated game, Grand Theft Auto VI: The Album features 34 original tracks that capture the electric energy of Grand Theft Auto VI's world of Vice City and Leonida, with a genre-defying roster of the most exciting and preeminent artists in the world. This historic partnership continues the Grand Theft Auto series' unique ability to introduce the world to new music and subcultures, with each iteration defining the atmosphere of the era and culture for decades to follow. With an established history of producing landmark soundtracks, Atlantic Records has assembled a global roster of today's most meaningful artists, curating wide-ranging original music that deepens the next chapter of the Grand Theft Auto universe. Grand Theft Auto VI: The Album will arrive alongside the next evolution of the pioneering in-game radio stations, dynamic score, and musical touchpoints that anchor the series. Grand Theft Auto VI: The Album will feature multiple vinyl and CD offerings, including three Atlantic Records exclusives: a limited-edition liquid-filled vinyl, a splatter edition vinyl, and a CD jewel case - each featuring exclusive new artwork and packaging designs that echo the iconic style of Grand Theft Auto VI, plus various retail exclusives for Blood Records, Best Buy, Walmart, Amazon, Barnes & Noble, Target, Urban Outfitters, and Indie record stores - each with a distinct vinyl pressing design and poster.

NDTV Profit
Oct 8th, 2026
Grand Theft Auto VI will have its biggest radio lineup yet; on-demand podcasts for first time.

Grand Theft Auto VI will have its biggest radio lineup yet; on-demand podcasts for first time. Rockstar Games has revealed six radio stations for Grand Theft Auto VI, covering Latin, country, African music, metal, pop and Southern rap. The game also adds on-demand podcasts for the first time. Read Time: 3 mins Radio stations coming to Grand Theft Auto VI Rockstar Games Grand Theft Auto VI will feature six newly revealed radio stations playing across the game's fictional state of Leonida, along with new ways for players to listen. In-game radio has long been one of the most recognisable parts of the Grand Theft Auto series, and this time the lineup is bigger than ever. No previous GTA game has offered as many stations or as much musical variety, Rockstar Games said in a post on its official website on Thursday. The stations will range from Classic Rock all the way to Talk Radio. Podcasts And Listening On Foot GTA VI also marks the series' debut of on-demand podcasts, which Jason and Lucia can listen to whenever they like, in addition to what's playing on Leonida's radio. Both radio and podcasts can be enjoyed outside of vehicles too. New in-game headphones and earbuds, linked to the characters' smartphones, let players keep the music going while on foot, Rockstar Games said. Six Stations Revealed Here's how Rockstar Games described the six stations: * Cocoteo FM: Modern Latin music, hosted by El Martillo and La Gata. Expect bachata, merengue, dembow, reggaeton and more. * Back Country Radio: Renegade country music from hosts MW and Delta Dawne, reaching the Grassrivers, Port Gellhorn and other areas. The station also features Mud Dog Mike, its roving reporter and swamp meteorologist, who calls in from his Grassrivers airboat. His romance with Delta is hardly a secret. * AfroBank FM: Hosts Burna and Palmsy play African music spanning 20th-century classics, lesser-known gems and newer styles like amapiano and 3-step. * The Chamber 106.6: A metal station run by DJ Kerry and DJ Tom, focusing on classic metal from the 1980s onwards and celebrating Leonida's metal history. * Flash FM: The well-known Vice City pop station, hosted by Robyn and Alex, promising to get players dancing anywhere in the Goodtime State. * Dirty South Classics: Trick and Trina bring regional rap and hip-hop classics with a strong Southern flavour. More Music On The Way Previews of all six stations are available in the Music section of the official GTA VI website. More details will follow, including information on the game's dynamic score and additional singles from Grand Theft Auto VI: The Album, Rockstar Games said. The album, which features 34 original tracks from artists across a wide range of genres, can already be pre-saved and is available for pre-order on vinyl and CD through its official website, Rockstar Games said. Essential Business Intelligence, Sharp Market Insights, Practical Personal Finance Advice, Daily Fuel, Gold and Silver Prices and Latest Stories - On NDTV Profit.

Hookshot Media Ltd
Oct 8th, 2026
The first six radio stations have been revealed for GTA 6, complete with audio previews.

The first six radio stations have been revealed for GTA 6, complete with audio previews. Black Sabbath, Bad Bunny, Slayer and much more! Here Pure Xbox go! Rockstar Games is starting to pull back the curtain on the radio stations for GTA 6, with six of them having been revealed today along with audio previews for each one - with more to be shared in the near future. Pure Xbox'll definitely be getting more than just six, but there's still a little something for everyone in this initial selection. Pure Xbox is particularly partial to both The Chamber 106.6 and Flash FM based on the early clips that have been shared. Here's the list, along with links to the audio previews for them: * Cocoteo FM: Leonida's home for the best of modern Latin music. Hosted by El Martillo and La Gata and featuring everything from bachata and merengue to dembow and reggaeton - Cocoteo FM is el party que nunca se apaga. * Back Country Radio: MW and Delta Dawne blast renegade country music to the Grassrivers, Port Gellhorn, and beyond. Stay tuned for Back Country's roving reporter, swamp meteorologist, and Delta's not-so-secret lover Mud Dog Mike checking in from the driver's seat of his Grassrivers airboat. * AfroBank FM: Turn up the gbedu with Burna and Palmsy, AfroBank FM's dynamic duo curating the best in African music, from 20th-century classics and undiscovered gems to contemporary sounds like amapiano, 3-step, and more. * The Chamber 106.6: Crushing metal has landed in Leonida. Jump in the pit with DJ Kerry and DJ Tom for classic metal from the '80s and beyond as they channel Leonida's deep metal roots. * Flash FM: The Vice City institution that delivers the best in pop music with Robyn and Alex - guaranteed to make you dance no matter where you find yourself in the Goodtime State. * Dirty South Classics: A little southern hospitality from Trick and Trina, blasting regional rap and hip-hop classics. From the beach to the block, nobody reps Leonida and the South like they do. If you haven't got a chance to listen to these right now, the audio previews contain snippets from artists such as Bad Bunny, David Allan Coe, Black Sabbath, Pantera, Slayer, Charli xcx, MGMT, DJ Khaled and other major names. What's perhaps even more interesting is that on-demand podcasts will be making their debut in GTA 6, and you can listen to these (along with the radio stations) on-foot with the use of headphones and earbuds connected to your in-game phone. "Spanning stations dedicated to everything from Classic Rock to Talk Radio, Grand Theft Auto VI players will experience the biggest and widest-ranging selection of in-game radio yet. Plus, for the first time ever, Grand Theft Auto VI introduces a series of on-demand podcasts for Jason and Lucia to experience beyond Leonida's terrestrial radio, with both radio and podcasts available to listen to in vehicles and on foot through newly introduced headphones and earbuds connected to their smartphones." Exciting stuff! There's a lot more to come, but even these initial samples are getting Pure Xbox excited for November. Which radio station out of these six do you think you'll be using the most? Tell Pure Xbox in the comments.

ComicBook.com
Oct 8th, 2026
Red Dead Redemption report reveals new release is coming.

Red Dead Redemption report reveals new release is coming. October 8, 2026, 9:04am A new Red Dead Redemption report reveals that Rockstar Games is planning a new release involving Red Dead Redemption 2, but right now, the project is on hold. Rockstar Games is entirely focused on the imminent release of GTA 6. Even after launch, it will be entirely focused on GTA 6 and GTA 6 Online for a bit. At some point, it will switch the majority of its resources to its next major game, believed and expected to be Red Dead Redemption 3, though a recent rumor claims the studio's next game won't actually be RDR3, but a new game in a dormant Rockstar series. As for the new Red Dead Redemption report, it comes from Nash Weedle, a well-known Nintendo insider, and a fairly reliable one at that. And Nintendo is relevant here because it's involved in the claim. According to Nash Weedle, there is a 9/10 chance that Red Dead Redemption 2 is coming to Nintendo Switch 2. There is, however, a caveat. This caveat is that the project is currently on ice. Nash Weedle does not elaborate on why this is, but it's presumably for the aforementioned reason: it's all hands on deck for the release of GTA 6. Speculating, it's possible Burn Bryte will see this port in 2027, once GTA 6 is settled. It may depend on how many resources are needed for its immediate post-launch support and GTA 6 Online. It's also going to depend on how far along the port is in development. So, 2028 seems possible as well. At the same time, there is no rush to release the port. Whenever Rockstar Games does, it will sell a meaningful number of copies automatically. After all, it is both one of the best and one of the best-selling games of all time. And for what it is worth, Rockstar Games probably won't want it anywhere near GTA 6, pulling attention away from it while simultaneously getting caught in its shadow. Can Nintendo Switch 2 run RDR2? Getting Red Dead Redemption running on a Nintendo Switch always seemed far-fetched for the simple reason it's a technically demanding game, and the Switch is the opposite of powerful. It runs, and runs incredibly, to be fair, on a PS4 and Xbox One, and the Nintendo Switch 2, while not as powerful as a PS5 or Xbox Series X, is more powerful than these two last-gen machines, so the port shouldn't be too difficult, and in this regard, seems inevitable. Red Dead Redemption 2 is the third best-selling game of all time, and is closing in on 100 million copies sold, a milestone Rockstar Games no doubt will want to hit. If it does, it will become only the third game to ever sell 100 million units.

LibertyCity
Oct 8th, 2026
From country to amapiano: Rockstar opens GTA 6 music page.

From country to amapiano: Rockstar opens GTA 6 music page. Today, 17:55 Rockstar Games has launched a dedicated music page on the GTA VI website. It lets fans read about the game's first six radio stations and listen to roughly two-minute previews of each. The studio promises the biggest and most diverse selection of music in the series' history. Beyond the genres revealed so far, the game will also feature classic rock, dance, electronic, blues, and talk radio. GTA 6 will also introduce on-demand podcasts for the first time in the series. Jason and Lucia will be able to listen to both radio and podcasts in vehicles or on foot, using new headphones and earbuds connected to their smartphones. Cocoteo FM plays modern Latin music, including bachata, merengue, dembow, and reggaeton. It is hosted by El Martillo and La Gata, and the preview features Bad Bunny's "EoO," the remix of "Si Es Trucho Es Trucho" by Axel Rulay featuring Farruko and El Alfa, and "Canalla" by Romeo Santos and El Chaval de la Bachata. Back Country Radio is the game's country station. It is hosted by MW and Delta Dawne, with reports from Mud Dog Mike aboard his Grassrivers airboat. Its preview includes David Allan Coe's "Need a Little Time Off for Bad Behavior," Loretta Lynn's "Don't Come Home A-Drinkin' (With Lovin' On Your Mind)," and "The Conversation" by Hank Williams, Jr. and Waylon Jennings. AfroBank FM blends African classics with contemporary sounds, including amapiano and 3-step. Burna and Palmsy are on the mic, and the confirmed tracks are Asake's "Joha," "Gye Wani" by Pat Thomas featuring Ebo Taylor, and "Shay'sana" by DJ Lag and Robot Boii featuring Kamo Mphela. The Chamber 106.6 spins metal from the '80s and beyond, hosted by DJ Kerry and DJ Tom. The preview features Black Sabbath's "I," Pantera's "I'm Broken," and Slayer's "Raining Blood." Flash FM, the Vice City favorite, returns as a pop station hosted by Robyn and Alex. Its preview includes Charli xcx's "Good Ones," MGMT's "Electric Feel," and "Midnight Sun (Girls Trip)" by Zara Larsson and PinkPantheress. Dirty South Classics is dedicated to Southern rap and hip-hop classics, with Trick and Trina hosting. Confirmed tracks are "Like A Pimp" by David Banner featuring Lil' Flip, "Who Dat" by JT Money featuring Solé, and "Born N Raised" by DJ Khaled featuring Trick Daddy, Rick Ross, and Pitbull. Alongside the music page, Rockstar has also published new screenshots from the game. You can listen to the previews on the official GTA VI website. Rockstar says more details are on the way, including information about the game's dynamic score. Rating: 5 (1 vote)

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