Full-Time

Senior Copywriter

Posted on 6/13/2024

Good American

Good American

201-500 employees

Fashion brand offering inclusive women's apparel

Consumer Goods

Senior, Expert

Hollywood, Los Angeles, CA, USA

Requires onsite presence in Hollywood, CA for four days a week.

Category
Editing & Proofreading
Content & Writing
Copywriting
Requirements
  • 6-10 Years Experience: You have extensive experience working within fashion, accessories and/or beauty.
Responsibilities
  • Content Creation: Write copy for emails, social postings, eCommerce platforms, video scripts, retail signage and presentations to support seasonal projects.
  • Brand Voice Evolution: Develop the tone of voice for new campaign and product categories, and ensure consistency across all touchpoints.
  • Storytelling and Consumer Journey: Collaborate with cross-functional partners to develop and execute storytelling and consumer journey for all product launches.
  • Naming Conventions: Create naming conventions for materials and innovations, and collaborate with our legal partners to vet options.
  • Brand Directives: Write and edit brand directives and toolkits, track changes throughout the GTM processes, and update copy accordingly.
  • Editing and Proofreading: Proofread and edit jr copywriters and team collaborators to ensure accuracy, clarity, and adherence to brand standards

Good American provides a variety of clothing designed for women of all shapes and sizes, including premium denim, swimwear, and bodysuits. Their products focus on fit and style, catering to modern women who want high-quality apparel that enhances their confidence. The company differentiates itself by emphasizing inclusivity and sustainability, having achieved B Corporation Certification. Good American operates a direct-to-consumer model, allowing for better control over customer experience and offering flexible payment options.

Company Stage

N/A

Total Funding

$1.3M

Headquarters

Culver City, California

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Recent retail expansion increases brand visibility and customer accessibility.
  • Partnership with H&M enhances brand reach and inclusivity efforts.
  • Celebrity endorsements boost brand recognition and appeal to diverse audiences.

What critics are saying

  • Increased competition in the premium denim market may impact market share.
  • Rapid retail expansion could strain resources and affect product quality.
  • Reliance on celebrity endorsements poses risks if partnerships don't resonate with audiences.

What makes Good American unique

  • Good American emphasizes inclusivity with a wide range of sizes and styles.
  • The company holds B Corporation Certification, ensuring high social and environmental standards.
  • Direct-to-consumer model allows control over brand and customer experience.

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