Full-Time

CRM Marketing Manager

Posted on 5/31/2024

GroundTruth

GroundTruth

201-500 employees

Media company optimizing locations for business outcomes

Data & Analytics

Compensation Overview

$85k - $115kAnnually

+ Company Bonus + Equity Analysis + Expense Reimbursements

Senior

Remote in USA

Required Skills
Sales
Lead Generation
Hubspot
Segment
Marketing
Requirements
  • Comprehensive understanding of B2B qualification processes, sales methodologies, lead generation, and campaign management.
  • At least 4 years of experience in B2B customer email marketing, preferably within an SaaS technology company.
  • Strategic Thinking: Ability to identify key levers for customer activation, nurturing, and retention.
  • Email Marketing Expertise: Up-to-date with cutting-edge email marketing practices, and possessing strong copywriting and copy editing skills.
  • Proficiency in Marketing Automation Tools: Expert knowledge of HubSpot for marketing automation, including audience segmentation and use of email templates, dynamic content, and landing pages.
  • Upsell and Cross-sell Initiatives: Experience in driving upsell and cross-sell programs from inception through to implementation.
  • Communication and Coordination: Strong skills in internal communication and cross-functional collaboration.
  • Attention to Detail: Exceptionally detail-oriented and organized, with the capacity to manage multiple projects and meet tight deadlines.
Responsibilities
  • Map ideal customer journeys and lifecycle stages
  • Segment customers based on their progression in the customer journey and other relevant signals
  • Create and continuously optimize email marketing programs
  • Create comprehensive reporting dashboards
  • Collaborate with teams across the organization to ensure campaign messaging is accurate and compelling

GroundTruth is a media company utilizing proprietary mapping technology, Blueprints, to accurately contextualize physical locations and optimize for visits and sales based on real-world behavior, turning real-world behavior into marketing that delivers measurable business results. The company's main product focuses on leveraging real-world behavior data to drive measurable business outcomes.

Company Stage

Series F

Total Funding

$154.9M

Headquarters

New York, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-7%

2 year growth

-3%