Compensation Overview

A bit about you

Reporting to the Director of Advertising & External Communications, the CRM Marketing Manager will lead our customer lifecycle efforts to nurture, convert and retain our pipeline of leads and current customers. This person will collaborate with teamsacross the organization to ensure that our messaging is accurate, compelling, and resonates with target personas according to the stage of their journey they are at.

You will:

• Map ideal customer journeys and lifecycle stages: define and document key stages of customer journeys post-lead generation. Develop and execute strategic initiatives tailored for each stage of the customer journey, which include lead nurturing, onboarding, expansion, and retention
• Segment customers based on their progression in the customer journey and other relevant signals, including technographic, firmographic, and intent data
• Create and continuously optimize email marketing programs that use customer behavior and signal data to drive revenue growth or prevent churn
• Create comprehensive reporting dashboards to measure campaign performance, detect trends, and inform strategic decisionsCollaborate with teams across the organization to ensure that campaign messaging is accurate, compelling, and resonates with target personas, reinforcing clear and meaningful communication.

You have:

This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• Comprehensive understanding of B2B qualification processes, sales methodologies, lead generation, and campaign management.
• At least 4 years of experience in B2B customer email marketing, preferably within an SaaS technology company.
• Strategic Thinking: Ability to identify key levers for customer activation, nurturing, and retention.
• Email Marketing Expertise: Up-to-date with cutting-edge email marketing practices, and possessing strong copywriting and copy editing skills.
• Proficiency in Marketing Automation Tools: Expert knowledge of HubSpot for marketing automation, including audience segmentation and use of email templates, dynamic content, and landing pages.
• Upsell and Cross-sell Initiatives: Experience in driving upsell and cross-sell programs from inception through to implementation.
• Communication and Coordination: Strong skills in internal communication and cross-functional collaboration.
• Attention to Detail: Exceptionally detail-oriented and organized, with the capacity to manage multiple projects and meet tight deadlines.

You are:

• Collaborative
• Resourceful
• Innovative
• Determined
• A self-starter who thrives in a fast-paced environment that requires strong prioritization ability with minimal oversight
• Curious
• A fast learner
• A strong communicator with solid written/verbal presentation skills
• Detail-oriented–-the little things matter
• Organized with demonstrated ability to prioritize and deliver timely work
• A team player and not afraid to roll up your sleeves and help when needed
• Self-sufficient and not afraid to take the lead and manage tasks independently
• Coachable and open to feedback
• Respectful–-we treat each other with respect and assume the best of one another
• Not afraid to have fun!

What we offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love

• Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role
• Flexible vacation
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages
• 401(k) employer match
• Fully-paid medical premiums for employees
• Generous parental leave
• Active DEIB Committee with regular initiatives
• Inclusion Academy seminars
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].