Huda Beauty

Direct-to-consumer beauty brand: makeup and skincare

Assistant PR & Influencer Marketing Manager

PR & CommunicationsConfirmed live in the last 24 hours

Full-timeSingaporeNo salary listedHybrid

About the Job

Requirements

Four to seven or more years of public relations and/or influencer marketing experience.
A bachelor's degree in Marketing, Communications, or a related field is preferred.
Fluency in Korean, including reading and writing, and fluency in English.
Demonstrated understanding of Korean culture, consumer behavior, communication styles, and social norms, with the ability to apply cultural insight to marketing and public relations strategies.
Hands-on knowledge of the Korean influencer and social media landscape, including platforms, content formats, creator dynamics, and audience engagement patterns.
Understanding of Korea's beauty ecosystem, particularly makeup and fragrance, including trends, key opinion leaders, and the competitive landscape.
Ability to identify culturally relevant influencers, evaluate brand fit, and guide partnerships that resonate with Korean audiences.
Written and verbal communication skills, including accurately and sensitively localizing messages for the Korean market.
Ability to manage multiple projects, stakeholders, and timelines in an organized, detail-oriented manner.
Proficiency with influencer management and analytics tools such as Traackr and Tribe Dynamics, and Microsoft Office Suite, including Excel and PowerPoint.
Ability to build relationships with internal teams, external partners, and agency counterparts.

Responsibilities

Support or lead the planning and execution of public relations and influencer marketing initiatives across APAC, with an emphasis on Korea.
Assist with or manage influencer gifting, seeding programs, press outreach, and campaign rollouts.
Ensure influencer and public relations activities align with brand messaging and campaign objectives.
Identify, engage, and manage relationships with influencers, content creators, press, retailers, and public relations agencies.
Coordinate outreach, contracts, deliverables, timelines, and follow-ups.
For the Manager level, serve as a primary point of contact for key influencers, agencies, and regional stakeholders.
Review influencer content for brand consistency and campaign alignment.
Track campaign deliverables, performance, and posting schedules.
Coordinate with regional and global teams.
Maintain influencer databases, trackers, budgets, and campaign reports.
Monitor media coverage, social performance, and influencer engagement.
Analyze campaign results and provide insights and recommendations for optimization.
Manage purchase orders, invoices, and budget tracking for public relations and event activities within the assigned scope.
Monitor beauty, social media, and influencer trends, particularly in the Korean market.
Conduct competitor and market research to inform campaign strategy.
Lead and manage public relations events, press launches, influencer trips, and brand activations for the Korea market.
Support cross-market public relations and event activations across other APAC markets as required.

Desired Qualifications

Prior experience working within a public relations agency or managing public relations agency relationships is strongly preferred.

Assistant PR & Influencer Marketing Manager - APAC

Huda Beauty · Singapore, Singapore (Hybrid) · Full-time · Posted 2026-08-19

Workplace: hybrid

Department: APAC

Description

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands. As a company, we are fueled by purpose and not profit. This allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: As a Assistant PR & Influencer Marketing Manager, you will play a key role in supporting and executing PR and influencer marketing strategies across the APAC region, with a strong focus on the Korea market.

The role will range from hands-on execution and coordination to more strategic planning, market leadership, and stakeholder management. This position requires a detail-oriented, relationship-driven marketer with a deep understanding of influencer culture, beauty trends, and regional nuances.

Essential Duties and Responsibilities:

Influencer & PR Strategy Execution

Support or lead the planning and execution of PR and influencer marketing initiatives across APAC, with emphasis on Korea.
Assist with or manage influencer gifting, seeding programs, press outreach, and campaign rollouts.
Ensure all influencer and PR activities align with brand messaging and campaign objectives.

Influencer & Media Relations

Identify, engage, and manage relationships with influencers, content creators, press, retailers, and PR agencies.
Coordinate outreach, contracts, deliverables, timelines, and follow-ups.
For Manager level: act as a primary point of contact for key influencers, agencies, and regional stakeholders.

Content & Campaign Coordination

Review influencer content to ensure brand consistency and campaign alignment.
Track deliverables, performance, and posting schedules across campaigns.
Support cross-functional coordination with regional and global teams.

Administration, Reporting & Analysis

Maintain influencer databases, trackers, budgets, and campaign reports.
Monitor media coverage, social performance, and influencer engagement.
Analyze campaign results and provide insights and recommendations for optimization.
Manage purchase orders (POs), invoices, and budget tracking related to PR and Events activities under assigned scope.

Market & Trend Monitoring

Stay up to date on beauty, social media, and influencer trends, particularly within the Korean market.
Conduct competitor and market research to inform campaign strategy.

Event & Activation Support

Lead and manage PR events, press launches, influencer trips, and brand activations as required for Korea market
Support cross-market PR and Event activations across other APAC markets when required.

Requirements

4–7+ years of PR and/or influencer marketing experience
Prior experience working within a PR agency or managing PR agency relationships is strongly preferred.
Bachelor’s degree in Marketing, Communications, or a related field preferred.
Fluent in Korean (reading & writing required) and fluent in English.
Demonstrated, highly nuanced understanding of Korean culture, consumer behavior, communication styles, and social norms, with the ability to translate cultural insight into effective marketing and PR strategies.
Deep, hands-on knowledge of the Korean influencer and social media landscape, including key platforms, content formats, creator dynamics, and audience engagement patterns.
Strong understanding of the beauty ecosystem in Korea, particularly within makeup and fragrance, including trends, key opinion leaders, and competitive landscape.
Proven ability to identify culturally relevant influencers, evaluate brand fit, and guide influencer partnerships that resonate authentically with Korean audiences.
Excellent written and verbal communication skills, with the ability to localize messaging accurately and sensitively for the Korean market.
Highly organized and detail-oriented, with the ability to manage multiple projects, stakeholders, and timelines.
Proficiency in influencer management and analytics tools (e.g. Traackr, Tribe Dynamics) and Microsoft Office Suite (Excel & PowerPoint).
Proactive, adaptable, and comfortable operating in a fast-paced, dynamic environment.
Strong relationship-builder with internal teams, external partners, and agency counterparts.
Creative, resilient, analytically minded, and a collaborative team player.

Benefits

Monthly “Self Love Days” – at company discretion
Premium Medical/Dental/Vision coverage for employee plus dependents
Monthly coaching sessions with our in-house Success Coach
Employee discounts on all Huda Beauty products
Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.

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Apply at Huda Beauty

About the Company

Huda Beauty

Direct-to-consumer beauty brand: makeup and skincare

Huda Beauty makes makeup, skincare, and fragrances for a global audience, including lines like KAYALI for fragrances and WISHFUL for skincare. Products are developed as quality cosmetic formulas and scents and are sold primarily through the brand’s website and select retail partners, with purchases completed online or in stores. The company is distinguished by a strong social media presence and influencer network, plus brand extensions that create a broader ecosystem under one name. Its goal is to lead the beauty market by offering trend-focused, high-quality products and building a loyal, globally connected customer base through direct-to-consumer channels and selective partnerships.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Dubai, United Arab Emirates
Founded: 2013

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