Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable - and valued - contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

Our Direct-to-Consumer (DTC) team is seeking a dynamic Sr Product Merchant. Our team is passionate about delivering an exceptional online DTC shopping experience. We are tech-savvy and eager to adopt innovative tools and strategies to stay ahead in a competitive eCommerce landscape.

You are results-driven, self-motivated, and detail-oriented, as well as adaptable and comfortable in a fast-paced, ever-evolving environment.

About the Role

This role will oversee the sales of Roku branded TVs, Roku Players, Remotes, and Smart Home products on our DTC site for the US market. You will drive traffic and sales by curating product offerings, promotions, and implementing strategies to attract existing and new Roku customers. Leveraging customer and products insights data, you’ll collaborate with marketing teams to craft campaigns and ensure the online store delivers a compelling, conversion-driven shopping experience.

For California Only - The estimated annual salary for this position is between $160,000 and $200,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

Product Merchandising:

Partner with eCommerce and Marketing teams to curate product categories, optimize site navigation, and enhance product discovery
Ensure products are integrated seamlessly onto the site with engaging, customer-focused descriptions, high-resolution visuals, and accurate pricing to drive sales and build trust
Develop and implement merchandising strategies to optimize the product mix, focusing on increasing conversion rates, average order value, and customer satisfaction

Demand Planning & Forecasting:

Partner with operations and logistics teams to forecast product demand, ensure stock levels meet customer needs, while minimizing overstock
Analyze historical sales data, promotional impacts to fine tune demand forecast and procurement decisions
Work closely with marketing and operations teams to align on product launches, promotions, and inventory planning

Performance Analysis:

Monitor sales, margin, and inventory metrics to evaluate product performance and identify opportunities for improvement
Stay current with market trends, competitor offerings, and emerging customer preferences to influence new initiatives that are aligned to the strategy
Introduce innovative ideas and strategies to enhance the customer experience and drive sales growth

We’re excited if you have

5+ years of experience in merchandising in a DTC or eCommerce environment focused consumer electronics
Bachelor’s degree in business, Marketing, Merchandising, or a related field (preferred)
Strong analytical skills and proficiency in data tools (Excel, Tableau, or Looker)
Excellent communication and collaboration abilities across diverse teams
Creative thinker with a keen eye for product trends and customer preferences
Familiarity with eCommerce platforms (e.g., Shopify, Magento) and other merchandising tools

#LI-SB5

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It’s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we’ve grown, visit https://www.weareroku.com/factsheet.

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Senior Product Merchant

Direct-to-Consumer, Dtc

Roku

Compensation Overview

Teamwork makes the stream work.

Roku is changing how the world watches TV

About the Team

About the Role

What you’ll be doing

We’re excited if you have

#LI-SB5

Benefits

The Roku Culture

Keyword Match

6 month growth

1 year growth

2 year growth

Simplify's Take

What believers are saying

What critics are saying

What makes Roku unique

Benefits