Digital Planning Account Manager

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

ABOUT THE TEAM....

At Team H&M, we manage full-funnel, cross-channel planning, activation and digital strategic development for H&M’s Paid Social, Paid Search and Programmatic activity across 60 markets worldwide.

Our team structure replicates a single-client agency set-up with three core functions: Strategy, Planning and Activation. With a total headcount of 98, we are based in four different offices: London (43), India (51), Australia (1) and New York (3), with all client leadership and strategy governance sitting in the London office.

ABOUT THE ROLE ....

The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus the Lifestyle BUs, and our core function is to deliver best in class cross-channel full-funnel media planning and immaculate client servicing.

In the London-based EMEA Hub, each sub-team will lead two regions and/or Lifestyle BUs. The sub-team for this role will have one Director, two Managers and one Senior Executive.

Channel scope:

· Paid Social: Meta, TikTok, Snapchat & Pinterest

· Programmatic: YouTube & Display (DV360)

· Paid Search: Google, Bing & Apple

Responsibilities

ABOUT THE WORK....

• Support your Paid Digital Director to deliver best in class RTBs, Media Plans and PCAs for H&M’s full-funnel campaigns. The ‘Big 4’ moments of the year are Spring, Summer, Fall & Winter/Holiday
• Be the planning lead for H&M’s smaller ‘Engagement’ or ‘Local Relevance’ brand campaigns (e.g. Guest Designer Collections)
• Brief the Channel Specialist Teams to activate campaigns, and keep in close contact with them to understand how activity is performing once live
• Regularly liaise with the Channel Specialist Teams to ensure that you’re up-to-date with the status of your Region’s always-on Streams
• Support your Paid Digital Director to design bespoke T&L roadmaps for your region and/or BU
• Understand H&M’s Central Digital Strategy Framework and apply this to all strategic recommendations
• Understand the bespoke strategic needs of your region and/or BU to ensure that all recommendations ladder up to their business goals
• Understand the fundamentals across Paid Search, Paid Social and Programmatic to field basic questions and requests
• Build strong, trusted relationships with key day-to-day clients, and deliver immaculate client service
• Act as the go-to person for day-to-day client questions
• Support your Paid Digital Director and work with your Paid Digital Executive to ensure that all client calls are well prepared for

Qualifications

WHAT YOU NEED TO SUCCEED....

• Previous experience in a client facing digital role that included RTB's / media planning / local market research 
• Desire to be in a role where you can take ownership 
• Strong desire to learn and grow 
• Excellent communication skills 

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).