Syngenta Group

Global AgTech leader in crop protection

Senior Business Development and Portfolio Manager

Brand & Creative Marketing +1Confirmed live in the last 24 hours

Full-timeDavao del Norte, PhilippinesNo salary listedIn-person

About the Job

Requirements

Strategic thinking and business acumen are required.
Experience in portfolio and brand development and management is required.
A successful track record leading and driving a marketing and commercial organization is required.
Ten years of experience in a leading marketing position is required.

Responsibilities

Develop and pursue execution marketing strategy for new product introductions and new opportunities in the Syngenta Philippines Plantations Unit to accelerate sustainable growth.
Develop and execute effective brand plans for the category in the Philippines, brief the campaign team on brand strategies and direction for campaign planning, and obtain buy-in from the Syngenta sales team.
Drive the company's third-party business strategy by exploring and identifying opportunities, developing long-term plans, and implementing in-licensing and out-licensing plans to maximize Syngenta active ingredient footprint and market share in the Plantations market.
Improve marketing capability through continued application of the MaSE program.
Develop and contribute to product strategies and tactics that maximize profitability of focused categories and products over the five-year planning period and beyond.
Champion Product Lifecycle Management processes and work with the Portfolio Manager to provide and implement lifecycle strategies.
Manage Technical Marketing Development for plantation crops.
Develop a five-year marketing strategy for profitable and sustainable growth for Syngenta Philippines' Plantations business and obtain consensus on priorities and resource plans with APAC Marketing, Philippines Marketing, the Business Unit Head, Sales Head, Finance, and P&S teams.
Drive the company's third-party business strategy, including opportunities in the Philippines and globally, long-term planning, and implementation of in-licensing and out-licensing plans to maximize active ingredient footprint and market share in the Philippines Plantations market.
Drive marketing capability, competency, and discipline for the Syngenta Philippines Plantations team with the Head of Sales, Plantations Business Unit Head, and Marketing Head.
Manage Product Lifecycle Management of the existing portfolio and new product introductions, providing direction and coordinating activities across Development, Supply, Customer Marketing, Finance, and Sales to maximize profitable product life.
Develop and execute effective brand plans for Forecasting & Consensus Process in the Philippines, brief the campaign team on brand strategies and direction for campaign planning, and obtain buy-in from the Syngenta sales team.
Maintain a two-year rolling product volume and revenue forecast as part of the monthly Sales & Operations Planning process for Forecasting & Consensus Process.
Contribute to territory and country operations and governance processes when required, including Sales & Operations Planning, DnA, iPlan, Portfolio Development Cycle, Country Leadership Team, Marketing Leadership Team, Portfolio Leadership Team, and Price Steering Committee.
Champion Forecasting & Consensus Process in the Philippines Plantations business and with the APAC organization when necessary.
Lead and manage cross-functional coordination as a member of the Portfolio Leadership Team.
Monitor market intelligence and bring actionable customer insight into portfolio strategy and marketing plans.
Develop and drive implementation of product strategies for new product introductions and Product Lifecycle Management, including market and customer segmentation, product positioning, pricing, and go-to-market plans through brand plans and end-to-end commercial launch management for Forecasting & Consensus Process.
Brief Key Account Managers to support creation of a clear marketing communications strategy for the portfolio, including media mix and budget allocation across services.
Work with Portfolio Leads and Key Account Managers to plan and deliver marketing campaigns, drive execution through the sales team, and monitor campaign effectiveness in a timely manner.
Manage product lifecycle, including phase-out, and product-related issues by coordinating with CPD, CPLT, and RPLT.
Develop and execute product pricing strategies, including value, transactional, and commercial offers.
Take personal responsibility and cooperate in preventing harm to oneself, others, and the environment by complying with work instructions, policies, and procedures and supporting the ongoing development of health, safety, and environment standards.

Desired Qualifications

Experience as a marketer in fast-moving consumer goods with complex brand and product portfolio management is preferred.
Knowledge of crops and agronomy is a plus.

Job Description

Role purpose

Develop and pursue execution marketing strategy in NPI, new opportunities in Syngenta PH Plantations Unit to accelerate growth sustainably.
Ensure the development and execution of effective brand plans for The Category in Philippines, ensure effective briefing of the campaign team on brand strategies and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team
Drive company third party business strategy, including but not limited to exploring and identifying opportunity, developing long term plan and implementing plan (both in-licensing and out-licensing), to maximize Syngenta AI footprint and market share in Plantations Market.
Uplift marketing capability to the next level through continued application of MaSE program.
Develop and contribute to execution of the products strategy and tactics that maximise overall profitability of focused categories and products (FCP) across the 5-year planning period & beyond.
Champion PLCM processes, together with Portfolio Manager providing and implementing lifecycle strategies.
Manage Technical Marketing Development for Plantations Crops.

Strategy and Business accountabilities

Develop 5-year marketing strategy for profitable and sustainable growth for Syngenta Philippines (Plantations Business), and getting consensus on priorities and resource plans (with APAC Marketing team, Philippines Marketing, Business Unit Head, Sales Head, Finance and P&S team)
Drive company third party business strategy, including but not limited to exploring and identifying opportunity (both in Philippines and global), developing long term plan and implementing plan (both in-licensing and out-licensing), to maximize Syngenta AI footprint and market share in PH Plantations Market.
Drive, together with Head of Sales, Plantations Business Unit Head and Marketing Head, marketing capability, competency and disciplinary for Syngenta PH Plantations Team.
Active Product Lifecycle Management (PLCM) of existing portfolio and New Product Introductions (NPI), providing direction and coordinating activities across functions including Development, Supply, Customer Marketing, Finance and Sales in order to maximize profitable product life.
Ensure the development and execution of effective brand plans for Forecasting & Consensus Process (FCP) in Philippines, ensure effective briefing of the campaign team on brand strategies and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team
Maintain 2 year rolling product volume and revenue forecast as part of the monthly Sales & Operations Planning (S&OP) process for FCP.
Contribute to territory / country operation and governance processes when required (S&OP, DnA, iPlan, Portfolio Development Cycle (PDC), Country Leadership Team (CLT), Marketing Leadership Team (MLT), Portfolio Leadership Team (PLT), Price Steering Committee (PSC))
Act as champion for FCP in PH Plantations and with the APAC organization when necessary.

Product & Campaign Management Accountabilities

As a member of Portfolio Leadership Team, lead and manage in cross function coordination
Monitor market intelligence, bringing actionable customer insight into portfolio strategy and marketing plan
Develop and drive implementation of product strategies (NPI and PLCM) including market and customer segmentation, product positioning, pricing and go-to-market plans through creation of Brand Plans and management of the end-to-end process in commercial launches for FCP
Effectively brief the Key Account Managers to ensure the creation of a clear marketing communications strategy for the portfolio (e.g., media mix, budget allocation across services, etc.)
Work closely with Portfolio Leads and Key Account Managers to plan and deliver effective marketing campaigns driving their execution through the Sale Team and monitoring its effectiveness in timely manner.
Manage product life cycle (including phase out) and product-related issues by coordinating with CPD and CPLT and RPLT.
Develop and execute product pricing strategy (value, transactional, commercial offers)
All employees must take personal responsibility and co-operate in preventing harm to themselves, others and the environment. This can be achieved by complying with Syngenta’s work instructions, policies and procedures and actively supporting and contributing to the ongoing development of HSE standards.

Qualifications

Critical knowledge

Preferable but not limited to marketers in FMCG with complex brand and product portfolio management experience
Strategic thinking and business acumen
Crops and agronomy knowledge is a plus

Critical experience

10 years in leading marketing position
Experience in portfolio and brand development and management.
Lead and drive successfully marketing and commercial organization with great track records

Additional Information

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Learn more about our D&I initiatives here: https://www.syngenta.com/careers/working-syngenta/diversity-and-inclusion.

About the Company

Syngenta Group

Global AgTech leader in crop protection

Syngenta Group is a global agricultural technology company based in Basel, Switzerland, with over 50,000 employees in more than 90 countries. It focuses on creating solutions for local and global farming problems by combining research and development with artificial intelligence. It is the world's largest AgTech company by revenue, leading in crop protection, biologicals, and holding a strong position in seeds. The company maintains one of the largest product pipelines in the industry and consistently brings new products to market.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Basel, Switzerland
Founded: 2020

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