VirtuHire

Global SA-talent recruitment and EOR

Marketing & AI Operations Coordinator

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeRemote in South AfricaNo salary listed

About the Job

Requirements

Experience in operations, business administration, executive assistance, marketing coordination, or a similar multifaceted role.
Working knowledge of social media platforms and an understanding of content management, maintaining an online presence, and supporting marketing activities.
Regular experience using ChatGPT and the ability to apply AI to research, task management, content support, process documentation, and workflow automation.
Familiarity with QuickBooks and an understanding of basic bookkeeping, particularly expense capture and transaction categorization.
Exposure to e-commerce platforms such as Shopify, Amazon, or Etsy, and the ability and willingness to learn new systems quickly.
Ability to manage competing priorities and keep tasks moving without constant supervision.
Verbal and written communication skills, including confidence participating in calls, asking questions, making phone calls when needed, and communicating proactively.
A resourceful, independent, solutions-oriented approach, with the ability to anticipate needs, take ownership, and use initiative.
Ability to work effectively with a direct, fast-paced business owner and remain calm when priorities or pressure levels change.
A collaborative, relationship-focused approach and interest in building trust and contributing to a close working relationship.
Honesty about capabilities, willingness to ask for clarification when needed, and confidence communicating challenges before issues escalate.
Commitment to growing alongside the business and building a stable working relationship of at least three to five years.

Responsibilities

Coordinate and support marketing activities across the bookkeeping business and associated e-commerce ventures.
Manage social media content, schedule and repost content across relevant platforms, maintain an active online presence, and identify opportunities to improve brand visibility and attract new clients.
Organize workflows, manage schedules, track priorities, and ensure tasks are completed efficiently in support of day-to-day business operations.
Identify operational gaps proactively and implement practical solutions.
Use ChatGPT and other relevant technology daily to improve productivity, research information, organize tasks, develop workflows, and streamline repetitive processes.
Document and maintain standard operating procedures and encourage consistent use of established systems.
Assist with day-to-day administration of online selling platforms, including Shopify, Amazon, and Etsy; manage listings, coordinate updates, monitor activity, and help ensure online stores run smoothly.
Use QuickBooks to capture and categorize expenses and transactions accurately.
Export, organize, and review transaction data in Excel, using AI tools where appropriate to support existing bookkeeping processes.
Manage information, maintain organized records, assist with research, coordinate tasks, and handle general administrative responsibilities as required.
Communicate regularly with the business owner and relevant team members, provide proactive updates, raise issues early, and follow through on outstanding tasks.
Build a trusting working relationship with the owner and help bring structure to busy or stressful periods.
Anticipate the owner's needs, translate ideas into actionable tasks, and provide flexible support across changing business priorities.
Provide limited personal administrative assistance as the working relationship develops.

Marketing & AI Operations Coordinator | US hours

VirtuHire · South Africa (Remote) · — · Posted 2026-10-09

Workplace: remote

Department: Operations/Admin

Description

About the role

Our client in the US is looking for a proactive, resourceful and highly organised Marketing & AI Operations Coordinator to support the day-to-day running and growth of a business spanning bookkeeping services and e-commerce. This is a varied, hands-on role combining marketing, operational coordination, administrative support, basic bookkeeping and e-commerce management.

The ideal candidate is comfortable wearing multiple hats, taking initiative and identifying ways to improve processes without needing constant direction. They should be confident using technology and AI tools, particularly ChatGPT, to streamline workflows, organise information and work more efficiently.

This role requires someone with a strong, outgoing personality who enjoys communicating with people, building relationships and working closely with the business owner. The ability to remain calm under pressure, adapt to changing priorities and turn ideas into practical next steps is essential.

The successful candidate should be able to hit the ground running while remaining open to learning the owner's preferred ways of working. This is an opportunity for someone looking to grow with a business and build a long-term working relationship.

Responsibilities

Marketing & Social Media: Coordinate and support marketing activities across the bookkeeping business and associated e-commerce ventures. Manage social media content, schedule and repost content across relevant platforms, maintain an active online presence and identify opportunities to improve brand visibility and attract new clients.
Operational Coordination: Support the day-to-day running of the business by organising workflows, managing schedules, tracking priorities and ensuring tasks are completed efficiently. Proactively identify operational gaps and implement practical solutions.
AI & Process Improvement: Use ChatGPT and other relevant technology daily to improve productivity, research information, organise tasks, develop workflows and streamline repetitive processes. Help document and maintain standard operating procedures (SOPs) and encourage consistent use of established systems.
E-commerce Management: Assist with the day-to-day administration of online selling platforms, including Shopify, Amazon and Etsy. Help manage listings, coordinate updates, monitor activity and ensure the online stores run smoothly.
Basic Bookkeeping Support: Use QuickBooks to capture and categorise expenses and transactions accurately. Assist with exporting, organising and reviewing transaction data in Excel, using AI tools where appropriate to support the existing bookkeeping processes.
Administrative Support: Manage information, maintain organised records, assist with research, coordinate tasks and handle general administrative responsibilities as required.
Communication & Relationship Management: Maintain regular communication with the business owner and relevant team members, provide proactive updates, raise issues early and follow through on outstanding tasks. Build a strong, trusting working relationship with the owner and help bring structure to busy or stressful periods.
Business Support: Anticipate the owner's needs, help translate ideas into actionable tasks and provide flexible support across changing business priorities. Limited personal administrative assistance may also be required as the working relationship develops.

Requirements

Experience in operations, business administration, executive assistance, marketing coordination or a similar multifaceted role.
Working knowledge of social media platforms and an understanding of how to manage content, maintain an online presence and support marketing activities.
Experience using ChatGPT regularly, with the ability to apply AI practically to research, task management, content support, process documentation and workflow automation.
Familiarity with QuickBooks and an understanding of basic bookkeeping, particularly expense capture and transaction categorisation.
Exposure to e-commerce platforms such as Shopify, Amazon or Etsy, with the ability and willingness to learn new systems quickly.
Strong organisational and time-management skills, with the ability to manage competing priorities and keep tasks moving without constant supervision.
Excellent verbal and written communication skills, with the confidence to participate in calls, ask questions, pick up the phone when needed and communicate proactively.
A resourceful, independent and solutions-oriented approach, with the ability to anticipate needs, take ownership and use initiative.
A confident, resilient and adaptable personality, with the ability to work effectively with a direct, fast-paced business owner and remain calm when priorities or pressure levels change.
A collaborative, relationship-focused approach and a genuine interest in building trust and contributing to a close working relationship.
Honesty about capabilities, a willingness to ask for clarification when needed and the confidence to communicate challenges rather than allow issues to escalate.
A long-term career mindset, with a genuine commitment to growing alongside the business and building a stable working relationship of at least three to five years.

Apply

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About the Company

VirtuHire

Global SA-talent recruitment and EOR

VirtuHire connects US, UK, and Australia-based companies with pre-vetted South African professionals, providing end-to-end recruitment and employer-of-record (EOR) services. It sources and vets candidates, presents a shortlist within about five business days, and then handles onboarding, payroll, compliance, and ongoing HR management as the legal employer of records under a monthly retainer with a 30-day replacement guarantee. The service differentiates itself with offshore staffing from South Africa offering payroll-less recruitment fees plus full HR administration and significant salary-cost savings of roughly 60% to 85% compared with US hires. Its goal is to simplify international hiring for growing companies by delivering quick access to vetted talent, compliant HR processes, and predictable costs.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Cape Town, South Africa
Founded: 2019

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