Senior Global Creator Programs Manager

Description

About Us
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

The Sr. Global Creator Programs Manager owns the end-to-end execution of Twitch's global scaled creator activation program, a structured system that recruits, develops, and retains creators through community-driven programming and milestone-based progression. You'll build and operate the program's infrastructure, work with a distributed team of regional community leads, and drive creators toward meaningful retention milestones. Working cross-functionally with Partnerships, Product, Engineering, Business Development, and Marketing, you'll deliver against ambitious membership and retention targets, then report program performance to senior leadership.



You will report to the Sr. Manager of Global Creator Programs and you can work from Twitch’s headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY - with West Coast (PST) working hours.

You Will
- Own the operational strategy and execution of the scaled retention program: community infrastructure, progression systems, and cohort-based programming
- Work closely with a team of contract-based regional community leads driving community operations, programming facilitation, and cohort support across priority markets
Design and run rolling cohort programs, including facilitator management and educational programming (webinar series, office hours)
Develop and execute regional go-to-market plans to drive program membership and creator activation
Own the creator verification pipeline, ensuring participants meet eligibility criteria and represent active, authentic creators
Define, track, and report program success metrics: membership, conversion, retention milestones, and time-to-graduation (how long a creator takes to complete the program)
Identify and mitigate program risks early, iterating on program design based on creator feedback and performance data

Perks
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount

About the team
The Global Partnerships team lies at the heart of Twitch. Our team is dedicated to serving streamers in our Twitch Partner Program from around the world. Our partner managers are custodians of meaningful and enduring relationships with our Partners. Our operations managers lead the execution and efficiency of critical processes used to support the Partner experience. Our program managers design and implement initiatives that acknowledge and enable Partner success. Collectively, we shape and evolve the Partner Program with meticulous care. Every decision is guided by the diverse needs of our streamers, who are the essence of Twitch's success.

Basic Qualifications

- 6+ years of program or project management experience
- 6+ years in program management, community operations, or creator/influencer ecosystem roles (or equivalent experience)
- A track record of building and scaling programs from early stage to thousands of participants
- Experience working across distributed teams, including contractors or vendor relationships across multiple regions
- Strong operational skills: you build systems, processes, and workflows that scale, and you partner effectively across Product, Engineering, Marketing, and Partnerships
- A data-driven mindset, with comfort using AI and automation tools to improve program efficiency without compromising creator experience
- Excellent written and verbal communication: you write effective narratives and present program strategy to Directors and VPs

Preferred Qualifications

- A Twitch enthusiast: you bleed purple!
- Experience running cohort-based programs (accelerators, bootcamps, creator programs) and creator onboarding/retention
- Familiarity with community platform architecture (Discord, Slack), bots, and automation tools
- Fluency with data and PM tooling (Tableau, Mode, Salesforce, Airtable); multilingual or cross-market experience a plus

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.