DBS Bank

Regional bank offering digital banking

Affluent Card Product Manager - Cards and Unsecured Loans

Product ManagementUpdated on Nov 12

Full-timeTaipei City, TaiwanNo salary listedIn-person

About the Job

Responsibilities

Conduct market research and competitive analysis focused on the affluent segment to identify product innovation and growth opportunities, and translate findings into strategies for affluent card product development and expansion.
Develop and execute marketing campaigns targeting fee-card acquisition and engagement, including messaging and promotional materials that leverage brand synergies.
Oversee portfolio performance, identify and mitigate risks, and implement strategies to optimize profitability and customer lifetime value.
Contribute to the full product development lifecycle for affluent credit cards in collaboration with engineering, marketing, sales, legal, compliance, and service providers, ensuring on-time and on-budget delivery of high-quality products.
Manage the product roadmap and prioritize features.
Design and execute engagement campaigns and features for affluent customer behaviors, including concierge services, travel rewards, exclusive offers, and privileges.
Monitor market trends and competitive offerings and provide proactive loyalty-oriented solutions to clients.
Track and analyze affluent card performance indicators, including acquisition costs, customer lifetime value, and brand awareness, identify improvements, and maximize profitability.
Conduct portfolio reviews to ensure client needs are met and identify cross-selling and upselling opportunities.
Ensure compliance with relevant regulations and internal policies for affluent credit cards and mitigate risk throughout the product lifecycle.

Affluent Card
Market Strategy & Analysis: Conduct in-depth market research and competitive analysis, specifically focusing on affluent segment market, to identify opportunities for product innovation and growth. Translate insights into actionable strategies for affluent card product development and expansion.

Affluent Card Product Marketing & Go-to-Market Strategy: Develop and execute the leading-brand marketing campaigns specifically targeting fee card acquisition and engagement. This includes creating compelling marketing messaging and promotional materials that leverage DBS brand synergies.Oversee the overall portfolio performance, proactively identifying and mitigating risks, and implementing strategies to optimize profitability and customer lifetime value.

Affluent Card Product Development & Management: Contribute to the full product development lifecycle of affluent credit cards, collaborating with engineering, marketing, sales, legal, compliance, and service provider. Ensure on-time and on-budget delivery of high-quality affluent card products. Manage product roadmap and prioritize features.Oversee the overall portfolio performance, proactively identifying and mitigating risks, and implementing strategies to optimize profitability and customer lifetime value.

Affluent Customer Experience & Loyalty: Design and execute engagement campaigns/features targeting affluent customer behaviors, such as concierge services, travel rewards, exclusive offer and privileges. Stay updated on market trends and competitive offerings, providing proactive solution to clients for loyalty oriented.

Performance Monitoring & Optimization: Track and analyze key performance indicators (KPIs) specifically related to affluent card performance, including acquisition costs, customer lifetime value, and branding awareness. Identify areas for improvement and maximize profitability. Conduct portfolio review to ensure client needs met to identify opportunity for cross-selling ad up-selling.

Risk & Compliance: Ensure adherence to all relevant regulations and internal policies related to affluent credit cards, mitigating risk throughout the product lifecycle.

Location:

Honhui A-13F

Job:

Product Management

Schedule:

Regular

Employee Status:

Full time

About the Company

DBS Bank

Regional bank offering digital banking

DBS Bank provides banking and financial services in Singapore and Southeast Asia, including personal and business banking, loans, deposits, wealth management, and payments. It serves customers through a network of branches and a digital platform that lets people open accounts, transfer funds, borrow, and invest via online and mobile apps. The bank differentiates itself with government-backed origins, rapid regional growth, a strong emphasis on digital banking, and a broad mix of consumer, corporate, and wealth services. Its goal is to be a leading, trusted financial services provider in Asia, supporting customers and economies with reliable banking and sustainable growth.

Company size: 10,001+
Company stage: IPO
Headquarters: Singapore, Singapore
Founded: 1968

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