Media Planning Analyst
Publicis Groupe
Media Planning Analyst
Publicis Groupe
Runs advertising and digital transformation services
Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.
PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.
Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.
#WeArePGD
In this role, you will be responsible for working with clients to develop media strategies and plans
that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.
Responsibilities:
• Manage budget and flighting updates in Lumina and Media Tools
• Provide updates for all recurring budgeting needs
• Help provide and oversee monthly savings documents
• Oversee and update flowcharts and budget documents with accuracy
• Track budget and flowchart changes with detail and organization
• Support strategy team with reach and frequency deliveries using Tardiis / NMI
• Provide audience and consumer insight data from syndicated tools like MRI and GWI
• Provide monthly global tracking updates for internal review and submission
• Support on building charts and slides for client presentations
• Help manage monthly competitive insight reporting and chart refreshes using data
provided by competitive analyst
• Review monthly billing against budget documents and flag discrepancies with strategy
and investment leads
• Update weekly TV goals based on the latest budget and flighting for submission to
the National Video team update weekly media highlights, coordinating updates with
investment teams and prepare client-ready slides for issuance.
Qualifications:
• B2+ or above english language level
• Bachelor's Degree
• 6 months - 1 year of experience in Paid Media (Must)
Skills:
• Microsoft Excel: Intermediate (Must)
• Google Campaign Manager: Basic
• Data Studio: Basic
• Media Tools: Basic
• PowerPoint: Basic
• Tardiis: Basic
Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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