Anaplan is currently seeking an Industry Marketing Manager, for CPG ( Consumer Packaged Goods) & Retail Markets to join our Marketing organization.

You will join a team of individuals who embrace and respect diverse perspectives, aren’t afraid to push boundaries and try new insights, and are passionate about helping our customers and each other succeed. We work hard, but we also don’t wait for an excuse to have fun! In fact, we’re so serious about it that it’s one of our core values!

As a part of the global Industry Marketing team for CPG & Retail  this role will work closely across sales and marketing to develop an industry-specific marketing strategy. You’ll implement that marketing strategy and collaborate closely with other relevant sales, customer, partner alliances and marketing teams to ensure efficient coordination.

What you’ll be doing:

Serve as a strategic business partner to define value proposition(s), key buyer challenges, solutions, value messages and positioning programs/exercises

Develop thought leadership and messaging in an evolving digital consumption landscape

Conceptualize a virtual/in-person event strategy which positions our full capabilities across the relevant Industry/Industries and generates lead flow

Promote content, events, and other initiatives across full spectrum of digital / social channels

Leverage leading MarTech tools to develop customer journeys that reflect Anaplan’s business priorities, drive awareness, and generate demand for priority solutions

Qualifications:

• Minimum six years of recent combined marketing and digital marketing experience preferably in the CPG & Retail industry 
• Bachelor’s degree from an accredited college or university
• Experience developing and implementing a strategic marketing plan for a sophisticated business. This includes the following skills: market research, navigating multiple partners, return on investment reporting, sponsorship identification and evaluation, deep project management, buyer persona development, buyer journey development, content strategy
• Executive relationship manager and trusted, strategic marketing advisor with a consistent track record to collaborate and handle expectations of senior business leaders; able to work well with/between groups with complementary and contending priorities to achieve common goals
• Deep knowledge of the business environment, Anaplan’s scope of solutions, and client issues; possess knowledge of leading practices, digital/social marketing, content marketing, external benchmarks, and industry trends and understands how to apply them in the Anaplan environment; capacity to derive insights and report on impact to propose strategies for growth
• Manager of cross-functional teams, timeliness, plans, processes, and budgets; very organized, focused and meticulous with outstanding oral and written communication skills; strong executive presence and presentation skills

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