Digital Strategist
About the job
- A university degree in Marketing, Advertising, Business, or a related field.
- Demonstrated experience developing and implementing successful digital strategies.
- Strong knowledge of the digital landscape, including social media, email marketing, paid advertising, SEO/SEM, content marketing, and web analytics.
- Experience with web analytics tools such as Google Analytics and marketing analytics platforms.
- Strong analytical, problem-solving, and critical-thinking skills.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently, lead a team, and manage multiple projects simultaneously.
- Develop comprehensive digital strategies aligned with the company’s overall marketing and business objectives.
- Identify and evaluate new digital marketing opportunities to expand brand reach, increase brand awareness, and generate leads.
- Stay current with the latest digital industry trends and best practices, including new platforms, technologies, and strategies.
- Collaborate with internal teams to develop and implement digital marketing campaigns across multiple channels, including social media, email marketing, paid advertising, SEO/SEM, and content marketing.
- Define target audiences, marketing channels, campaign budgets, and key performance indicators.
- Oversee campaign execution, ensuring alignment with the overall strategy and compliance with deadlines and budgets.
- Monitor and analyze campaign performance using web analytics and platform reporting tools.
- Identify areas for improvement and opportunities to optimize campaign effectiveness and return on investment.
- Prepare regular campaign performance reports with insights, conclusions, and recommendations.
- Work closely with internal marketing, sales, product, and leadership teams to ensure alignment and execution of the digital strategy.
- Communicate campaign results, insights, and recommendations to key stakeholders.
- Manage relationships with digital platforms and external vendors.
About the company
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
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Simplify's Take
What believers are saying
- Growth is holding up: July 2026 results showed 4.7% organic net revenue growth in the first half.
- Data work is expanding: Publicis agreed in May 2026 to buy LiveRamp and its data collaboration business.
- International experience has a formal route: WorkYourWorld gives approved Publicis employees up to six weeks abroad annually.
What critics are saying
- Accounts are vulnerable: Publicis' top 100 clients generated 58% of 2025 revenue, with short-notice contract exits.
- Employees face continuing reorganization: July 2026 results reported €76 million restructuring costs, up from €63 million.
- Expansion adds interest costs: September 2026 LiveRamp financing priced €500 million of bonds with a 4.125% coupon.
What makes Publicis Groupe unique
- Agency collaboration has financial backing: Publicis unifies profit accounts and gives each global client one accountable leader.
- Epsilon connects ads to purchases: its CORE ID uses transaction data rather than third-party cookies.
- Leadership continuity is unusual: Arthur Sadoun is only Publicis Groupe's third CEO.
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Benefits
Remote Work Options
Hybrid Work Options
Training Programs
Company News
Publicis refreshes its €2 billion sustainability-linked revolving credit facility with extended ma
Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents
Publicis Groupe has agreed to acquire LiveRamp, a global data collaboration platform, for $2.2 billion in an all-cash transaction at $38.50 per share, representing a 29.8% premium to LiveRamp's closing price on 15 May 2026. LiveRamp connects over 25,000 publisher domains and 500+ technology partners across 14 markets, enabling brands, retailers and media platforms to unify and activate data securely. The company has 1,300 employees and delivered a trailing five-year compound annual growth rate of 13%. The acquisition will position Publicis as a leader in data co-creation, enabling clients to build more intelligent AI agents by combining multiple data sources securely. Publicis has raised its 2027-2028 growth objectives to 7-8% for net revenue and 8-10% for headline earnings per share. The transaction is expected to close before year-end 2026, subject to regulatory and shareholder approvals.
Mayo-born entrepreneur Niall McGarry has sold Fabric Social to Publicis Groupe UK, a division of the world's largest communications group. The company reported revenues of £13 million (€14.9 million) in the 12 months to March 2026 and employed 110 people at the time of sale. Fabric Social was profitable and served blue-chip clients in Britain including Sky, Subway EMEA, Currys, Morrisons, Just Eat, Autotrader, Holland & Barrett and Vodafone. The company also operated a smaller Irish business as a retained social agency. Financial terms of the deal were not disclosed.
Publicis Groupe has acquired sports marketing agency 160over90 from WME Group for an undisclosed sum, positioning sports as its "next big bet" for growth. The deal is pending regulatory approval. Founded in 2001, 160over90 employs over 670 people across the US, UK, EMEA and APAC, working with global brands on major sporting events including the Super Bowl, Olympics and World Cup. The agency will join Publicis Sports, led by CEO Suzy Deering. Publicis is forming a partnership with WME to enable collaborations between its agencies and WME's talent roster. The acquisition follows Publicis' purchases of sports agencies Adopt and Bespoke in 2025 and creator marketing agency Influential in 2024. Publicis reported $17.18 billion in net revenue in 2025, up 5.6% year-on-year.