Full-Time

Brand Social Associate

Confirmed live in the last 24 hours

FIGS

FIGS

201-500 employees

Direct-to-consumer healthcare apparel brand

Healthcare
Consumer Goods

Compensation Overview

$52k - $75kAnnually

Mid

Santa Monica, CA, USA

Category
Social Media Management
Social Media Marketing
Social Media
Required Skills
Social Media
Marketing
Requirements
  • 3-4 years of experience in Marketing and Social Media, with at 2 years of experience in creating TikTok-specific content.
  • Strong understanding of the TikTok community, trends and culture. An understanding of healthcare and the healthcare community is a plus.
  • Proficiency and fluency in TikTok’s newest features, as well as formats popular on the platform.
  • A great sense of humor and wit and the ability to translate that into relatable content
  • Knowledge of film editing + producing is a plus.
  • Experience working in Asana (or similar project management software) to manage calendars and projects.
  • Strong copywriting skills and the ability to translate the FIGS voice into TikTok-popular formats.
  • Proven work ethic and integrity
  • Positive attitude
  • Desire to excel and grow with FIGS
  • Entrepreneurial spirit and egoless nature
  • Ability to adapt to change
Responsibilities
  • Build an engaged community on the FIGS TikTok by creating new relationships and engaging with creators in our space.
  • Daily management of public customer communications, engaging with our followers on FIGS’ owned posts and contributing to the conversation by commenting on popular posts in the medical community.
  • Work closely with Social Media and Community teams to plan, organize and collect UGC from content creators.
  • With the help of the FIGS Film and Production teams, plan, execute, and post 5-7 video posts a week. You’ll also work with the FIGS Copy, Customer Experience, Legal and Visual Design teams to keep our content consistent with the FIGS Brand.
  • Ideate and pitch new content formats and styles in order to continually evolve the FIGS brand visually.
  • Identify unique and relevant marketing opportunities, including trends to take advantage of, and be able to act upon those opportunities quickly.

FIGS specializes in healthcare apparel, particularly scrubs and other clothing designed for medical professionals like doctors and nurses. Their products are made to be comfortable, durable, functional, and stylish, addressing the needs of those in the healthcare field. FIGS operates on a direct-to-consumer model, which means they sell their products directly to customers without using middlemen. This allows them to control their brand and customer experience while offering competitive prices. Unlike many competitors, FIGS focuses specifically on the healthcare sector and has built the largest direct-to-consumer platform in this market, fostering a loyal customer base. The company's goal is to celebrate and empower healthcare professionals by providing them with high-quality apparel that meets their unique demands.

Company Stage

IPO

Total Funding

$70M

Headquarters

Culver City, California

Founded

2013

Growth & Insights
Headcount

6 month growth

3%

1 year growth

10%

2 year growth

26%
Simplify Jobs

Simplify's Take

What believers are saying

  • FIGS' multi-year partnership with the U.S. Olympic & Paralympic Committee positions it as a premium brand in the healthcare apparel market.
  • The opening of its first permanent retail location in Los Angeles signifies growth and increased market presence.
  • Expansion into medical devices through collaboration with Eko Health demonstrates FIGS' commitment to innovation and diversification.

What critics are saying

  • The direct-to-consumer model requires continuous investment in digital marketing and customer acquisition, which can be costly.
  • The healthcare apparel market is becoming increasingly competitive, with new entrants potentially eroding FIGS' market share.

What makes FIGS unique

  • FIGS operates on a direct-to-consumer model, allowing it to maintain control over its brand and customer experience, unlike competitors who rely on intermediaries.
  • The company focuses on technically advanced, stylish, and functional healthcare apparel, setting it apart from traditional, less innovative options in the market.
  • Strategic partnerships, such as with the U.S. Olympic & Paralympic Committee, enhance FIGS' brand visibility and credibility in the healthcare apparel sector.

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