About

FIGS specializes in healthcare apparel, particularly scrubs and other clothing designed for medical professionals like doctors and nurses. Their products are crafted to provide comfort, durability, and functionality, catering specifically to the needs of those in the healthcare field. FIGS operates on a direct-to-consumer model, which allows them to sell their products directly to customers, eliminating intermediaries. This approach not only helps them maintain control over their brand and customer experience but also enables them to offer competitive prices. Unlike many competitors, FIGS focuses on creating stylish and technically advanced apparel that stands out in a market often filled with basic options. The company's goal is to celebrate and empower healthcare professionals by providing them with high-quality workwear that meets their demands.

Simplify's Take

What believers are saying

• FIGS' DTC platform is the largest in the healthcare apparel industry.
• The partnership with Team USA extends through the 2028 Olympics, enhancing brand exposure.
• Growing demand for healthcare workwear supports FIGS' market expansion opportunities.

What critics are saying

• Increased competition could erode FIGS' market share in healthcare apparel.
• Counterfeit products online may damage FIGS' brand reputation and consumer trust.
• Supply chain vulnerabilities could lead to production delays and increased costs.

What makes FIGS unique

• FIGS offers antimicrobial, wrinkle-resistant, and stain-repellant scrubs with four-way stretch.
• The company operates a direct-to-consumer model, enhancing brand control and customer experience.
• FIGS' partnership with the US Olympic Committee boosts its brand visibility and credibility.

Help us improve and share your feedback! Did you find this helpful?

YesNo