What espresso actually is. A dark brown. That is it. FIGS applies it to the scrubwear it already makes, in its own FIONx fabric, and the prices are the normal prices. That page is doing more work than it looks. On 20 October 2026 the women's Espresso collection carried 36 items, and a good share of them are not scrubs at all. The Catarina, Casma and Rafaela tops are $42. The Livingston pant is $48, the Kade and Zamora pants $52, the Isabel $58, the Allison and Rochelle $64. Then it keeps going: a Boucle Jacket at $128, a Boucle Vest at $108, a scrub cap at $22, a scrunchie at $12, a claw clip at $14, compression socks at $32 and a FIGS x New Balance 327 sneaker at $128. A color became a merchandising line. You cannot buy a mood, but you can buy the scrunchie that matches it. Why a brown scrub became a drop. The trigger is dated, and it comes from the company itself rather than from coverage. 28 July 2026. FIGS published a newsroom post titled "FIGS Releases More Viral Espresso Scrubs in Surprise Drop". The language is worth reading as written. It calls the release "another flash drop of their viral Espresso color" and "their second surprise launch of the year", a "limited run of nine best-selling styles", available "in extremely limited quantities", and "a direct response to consistent community feedback". It then teases "a larger Espresso drop sometime later this year". Search volume that month: 6,600, the joint highest in the series. 6 October 2026. The larger drop arrived. FIGS announced the Fall Drop with Espresso named first and called "iconic", alongside a new Dark Acai and a returning Bonsai, plus the boucle outerwear. Three colors, one day, one press post. Remember that, because it gives Rising Trends a clean control a few sections down. The FIGS newsroom runs colorway announcements all year: Celery and Deep Purple in July, Seaglass and Sea Mist in June, Purple Haze and Fireside in May, Sagewater and Smokey Taupe in August. Those arrive in pairs, briefly, as housekeeping. Espresso is the only color that got a surprise-drop post to itself with the word "viral" in the headline. The brand is not describing the demand. It is staging it. Healthcare workers have noticed the staging and mostly find it funny. This try-on from @ivyiblann, posted on 15 October 2026 nine days after the Fall Drop, is the genre: open the box, hold it up, confirm it looks good on shift. Two days after the July drop, physician and creator @clinicallyelevated posted a styling video captioned "This is for the girls who won the ESPRESSO war". It had 729 likes and 31 comments when Rising Trends checked on 20 October 2026. Nobody writes "war" about a restock of navy. What the resale market says. This is the measurement nothing ranking for this term has run, so here is the method before the number. On 20 October 2026 Rising Trends pulled the newest women's listings on Poshmark for figs espresso and for figs bonsai. Rising Trends kept only single garments whose style name maps to a price on the FIGS site the same day, and dropped sets, jumpsuits, jackets and vests, which have no clean single-item anchor. Then Rising Trends divided the asking price by what FIGS charges. | Colorway | Listings matched | Asking above FIGS retail | Median ask vs retail | Highest | | Espresso | 29 | 26 | 2.08x | 2.66x | | Bonsai | 17 | 3 | 0.60x | 1.54x | Same brand. Same fall drop. Same week, same platform, same buyers. Espresso asks roughly twice what FIGS charges and Bonsai asks a little over half. The individual listings are blunter than the median. The Allison High-Rise Ultra-Wide-Leg Scrub Pant retails at $64; five separate Espresso listings sat between $150 and $170, several of them new with tags. The Kade pant retails at $52 and was listed at $120 and $130. The Isabel retails at $58 and was listed at $125 to $135. Meanwhile Bonsai Zamora joggers, retail $52, were asking $22, $23, $25, $30 and $34, and Bonsai Catarina tops, retail $42, were asking $20 and $25. That is the same gap you see when a limited sneaker colorway clears at a premium while the general release sits, which Rising Trends tracked through the One Piece sneaker collaborations and again in the Satoshi Vans drop. It has simply never happened to a work uniform before. What the community actually says. The r/Figsscrubs subreddit reads like a stock ticker. Thread titles on the Espresso discussion run in sequence: "Espresso update", "Espresso coming back?", "Espresso is back!", "Will they restock espresso?". One user, in a thread about the color vanishing from the site, reported that "the women's pants were all sold out". In another thread, someone summarised the pattern: "From what I keep reading, they are bringing them back again sometime towards the end of this year. They've been redropping older colors, not new." The scepticism is loud too, and it is the healthiest thing in the thread. One post is titled "Espresso really that good?": "Can someone explain the hype about espresso? Does it really look that good in person? They just seem like brown scrubs to me haha." They are brown scrubs. The point was never the brown. Scarcity now works on people who buy for work, not for fun. Uniform buying used to be a replenishment purchase: your pants wear out, you buy the same pants. Drop mechanics turn a replenishment purchase into an event with a losing side, and the losing side pays 2x on Poshmark. Retailers in every unglamorous category should read that as an invitation, which is roughly the logic behind several of the ideas in its list of the best businesses to start in 2026. Brand search is now a lagging indicator. FIGS reported Q2 2026 net revenues of $196.6 million, up 28.8% year over year, with 3.1 million active customers and an average order value of $127. Chief executive Trina Spear said the quarter was the company's "third straight quarter of 25%-plus net revenues growth". None of that showed up in searches for "figs", which were flat. If you track a brand by its head term you would have concluded nothing was happening. The demand moved into the SKU. The resale floor is the real brand asset. A colorway that holds 2x on the secondary market is a colorway people will queue for at full price. That is the mechanic behind the Labubu collectible boom and the same reason a sold-out launch sets a brand's ceiling rather than its revenue, which Rising Trends argued at length about the Reale Actives launch. It is also why the broader shift toward secondhand keeps showing up across clothing trends and retail trends in its data. What to watch next. Does the fourth quarter make a third peak? The Fall Drop landed on 6 October 2026, after its September data closed. If "espresso figs" prints another figure near 6,600 for October or November, the drop calendar is now a reliable machine and FIGS will run it every quarter. If it prints 3,000, the July peak was the ceiling and the restocks are getting cheaper to ignore. Watch the brand term, not the color term. "figs" at 1,500,000 and 0% growth is the number that decides whether any of this matters commercially. A colorway that pulls new people to the brand should eventually move the head term. If Espresso keeps climbing while "figs" stays flat, the drops are recycling the same customers, which is a merchandising win and not a growth one. Watch the challengers copy it. Mandala Scrubs at 301,000 and up 22%, and Healing Hands Scrubs at 49,500 and down 18%, are the obvious candidates to run a limited color of their own. The first scrubs brand that is not FIGS to generate a resale premium on a single shade will tell Rising Trends this is a category behaviour rather than one company's good idea. For now the honest summary is that FIGS found something most apparel brands spend years failing to manufacture: a product people feel they can lose. The company did not invent a fabric or a fit for it. It picked a brown, printed a limited number, and let the nurses do the rest. Want to spot a drop before the resale price tells you? Read its guide on how to identify market trends, or browse what is breaking out right now in its trending topics list.

FIGS (NYSE:FIGS) shares climb 5.5% - Here's why. FIGS, Inc. (NYSE:FIGS - Get Free Report) shares rose 5.5% during mid-day trading on Monday. The stock traded as high as $16.63 and last traded at $16.6460. Approximately 753,193 shares were traded during mid-day trading, a decline of 77% from the average daily volume of 3,223,112 shares. The stock had previously closed at $15.78. FIGS news roundup. Here are the key news stories impacting FIGS this week: * Strong technical momentum: FIGS broke above a reported buy point and was ranked the top stock in its apparel industry group. Its shares are trading well above their 50-day and 200-day moving averages, reinforcing the bullish trend. * Product innovation is supporting customer loyalty: New scrub designs, improved fits and broader apparel offerings are helping FIGS deepen customer engagement and potentially support revenue growth. * Options activity signals increased speculation: Traders purchased 2,026 FIGS call options, approximately double the typical volume of 1,014 contracts. Although options activity is not a fundamental catalyst, it suggests heightened bullish interest. * Recent operating results provide fundamental support: FIGS' latest reported quarter exceeded analyst expectations for both earnings and revenue, while revenue increased 28.8% year over year. The results strengthen the case behind the stock's momentum. * Momentum-investor appeal is rising: Zacks highlighted FIGS as a strong momentum candidate after its weekly rally. However, the commentary primarily reflects price strength and ranking factors rather than a new earnings forecast. * Valuation and breakout risk warrant caution: With a P/E ratio above 60 and the stock near its annual high, expectations are elevated. Further gains may depend on FIGS converting product momentum and customer engagement into sustained earnings growth. Analyst ratings changes. FIGS has been the subject of several recent research reports. Telsey Advisory Group reduced their price target on FIGS from $17.00 to $16.00 and set a "market perform" rating for the company in a research report on Friday, August 7th. Barclays increased their price target on shares of FIGS from $17.00 to $20.00 and gave the stock an "overweight" rating in a report on Friday, August 7th. Wall Street Zen upgraded shares of FIGS from a "buy" rating to a "strong-buy" rating in a research report on Saturday. KeyCorp raised their price target on FIGS from $19.00 to $20.00 and gave the company an "overweight" rating in a research report on Friday, August 7th. Finally, Weiss Ratings upgraded shares of FIGS from a "hold (c+)" rating to a "buy (b-)" rating in a research report on Monday. Seven equities research analysts have rated the stock with a Buy rating and four have issued a Hold rating to the company's stock. According to data from MarketBeat.com, the company has a consensus rating of "Moderate Buy" and a consensus target price of $18.71. Discover more Nasdaq trading tools Stock market data NYSE stock analysis FIGS stock up 1.4%. The firm's 50-day moving average is $14.15 and its 200-day moving average is $13.00. The company has a market cap of $2.99 billion, a PE ratio of 54.50 and a beta of 1.06. FIGS (NYSE:FIGS - Get Free Report) last issued its quarterly earnings results on Thursday, August 6th. The company reported $0.15 earnings per share for the quarter, topping the consensus estimate of $0.07 by $0.08. FIGS had a return on equity of 12.53% and a net margin of 8.72%. The company had revenue of $196.62 million for the quarter, compared to analysts' expectations of $186.17 million. During the same period in the prior year, the firm earned $0.04 earnings per share. The firm's revenue for the quarter was up 28.8% on a year-over-year basis. As a group, equities research analysts anticipate that FIGS, Inc. will post 0.32 EPS for the current fiscal year. Hedge funds weigh in on FIGS. A number of hedge funds have recently added to or reduced their stakes in FIGS. Tidal Investments LLC raised its stake in FIGS by 69.6% during the 2nd quarter. Tidal Investments LLC now owns 27,467 shares of the company's stock valued at $281,000 after buying an additional 11,270 shares during the last quarter. Integrated Wealth Concepts LLC purchased a new position in FIGS during the second quarter valued at $41,000. IFP Advisors Inc lifted its position in shares of FIGS by 120.2% during the 2nd quarter. IFP Advisors Inc now owns 4,389 shares of the company's stock valued at $45,000 after buying an additional 2,396 shares in the last quarter. Navellier & Associates Inc. lifted its holdings in FIGS by 118.8% during the second quarter. Navellier & Associates Inc. now owns 44,128 shares of the company's stock valued at $451,000 after purchasing an additional 23,957 shares in the last quarter. Finally, Wellington Management Group LLP bought a new stake in shares of FIGS during the 2nd quarter valued at $12,304,000. 92.21% of the stock is currently owned by hedge funds and other institutional investors. FIGS company profile. FIGS, Inc (NYSE: FIGS) is a healthcare apparel and lifestyle company that designs and sells clothing, footwear, accessories and other products for healthcare professionals. Its product portfolio includes medical scrubs, lab coats, jackets, underscrubs, shoes, bags and related essentials designed for use in clinical and professional settings. Founded in 2013 by Heather Hasson and Trina Spear, FIGS built its business around modern, performance-oriented alternatives to traditional medical uniforms. Receive News & Ratings for FIGS Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for FIGS and related companies with MarketBeat.com's FREE daily email newsletter.

Shares of healthcare apparel maker Figs hit a 52-week high of $17.98 in the previous session. The stock is up 26.9% over the past month and 56.2% since the start of the year, while the Zacks Retail-Wholesale sector fell 0.5%. Figs has beaten consensus earnings estimates in each of the last four quarters. On August 6, 2026, it reported earnings per share of $0.11 against an expected $0.07, and revenue beat estimates by 5.66%. Analysts expect earnings of $0.36 per share for the current fiscal year, up 89.47%. The stock trades at 49.3 times current-year earnings estimates, well above the industry average of 14.1 times. Figs holds a Zacks Rank of #2 (Buy), which suggests it may have room to run.