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Full-Time

Partner Manager

Posted on 6/27/2024

GroundTruth

GroundTruth

201-500 employees

Provides location-based data and insights

Data & Analytics
Consumer Goods

Compensation Overview

$85k - $105kAnnually

+ Commission + Equity Analysis

Senior

Remote in USA

Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role

Category
Field Sales
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Communications
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Bachelor's degree in Advertising, Marketing, or other related Business field preferred
  • 2-4 years of experience from digital sales or traditional media company, preferably mobile/location, OR 5 years of experience from digital sales or traditional media company, preferably mobile/location
  • Strong organizational and planning skills
  • Attention to detail and appreciation of deadlines and goals
  • Go-getter mentality with a drive to identify and grow partner business
  • Ability to prioritize issues
  • Knowledge of traditional and digital media organizations is a plus
  • Proficiency in Microsoft Outlook, Excel, and PowerPoint
  • Strong communication skills, prospecting, and sales abilities
Responsibilities
  • Establish and grow key reseller Tier 2/3 relationships
  • Identify pitch sales opportunities with partner sales contacts
  • Lead education of key partners through webinars and 1-1 trainings
  • Follow up with customers to drive upsells and renewal business
  • Facilitate collaboration between partner team members and GroundTruth team members
  • Build relationships with sales/digital leadership within local sales teams
  • Meet with key stakeholders at market level for relationship reinforcement
  • Craft and present in-depth quarterly business reviews and strategy sessions

GroundTruth provides location-based data and insights to assist businesses in improving their marketing strategies and understanding consumer behavior. The company uses advanced technology and data analytics to offer solutions that leverage location intelligence for informed decision-making. By integrating various data sources, such as mobile and GPS data, GroundTruth enables businesses to track customer locations, movement patterns, and decision-making factors. This information is essential for optimizing marketing campaigns, enhancing customer engagement, and boosting overall business performance. GroundTruth's platform includes tools for analyzing foot traffic, targeting specific demographics, and measuring marketing effectiveness in real-time, allowing businesses of all sizes to utilize location data for a competitive advantage and to meet their strategic goals.

Company Stage

Series F

Total Funding

$154.9M

Headquarters

New York City, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Winning the 'Best Geolocation Platform' award in consecutive years highlights GroundTruth's consistent innovation and industry leadership.
  • Recognition as one of Ad Age's Best Places to Work for three consecutive years underscores a strong, inclusive company culture, making it an attractive workplace.
  • Strategic partnerships, such as the integration with Databricks, enhance GroundTruth's technological capabilities and market reach.

What critics are saying

  • The potential sale of the company introduces uncertainty, which could impact employee morale and strategic direction.
  • The highly competitive landscape of location-based marketing requires continuous innovation to maintain market position.

What makes GroundTruth unique

  • GroundTruth's platform uniquely integrates mobile and GPS data to provide real-time, location-based insights, setting it apart from competitors like PlaceIQ and Foursquare.
  • Their award-winning Ads Manager platform allows for hyper-precise geo-targeting and cross-device targeting, offering a comprehensive solution for marketers.
  • GroundTruth's focus on democratizing access to advanced location data, previously limited to large brands, gives them a competitive edge in the market.

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