Head of Media and Content
Adapty.io
Head of Media and Content
Adapty.io
In-app subscription management and optimization
More than 30,000 subscription apps run on Adapty: $5B in revenue tracked, 4B users served, 80B API calls a month. That's one of the richest datasets in the app economy. Our mission is simple: make apps rich.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.
Build and run a daily content machine across the blog, LinkedIn, X, Telegram, Discord and our community – content plan, cadence, quality bar
Produce flagship industry reports on Adapty data – the subscription-app equivalent of Sensor Tower's reports – and make them the ones everyone quotes
Come up with lead magnets people actually want: reports, benchmarks, tools, mini-sites, games
Own distribution: repurposing, localization, syndication, PR, and paid promotion together with our growth team
Launch new formats: podcast, video, newsletter
Hire and lead the content team, with AI-native workflows from day one
Own the numbers: reach, report downloads, MQLs and pipeline sourced by content
5+ years in content, 2+ leading it – you've built an operation that publishes daily across channels and formats, and grown its reach. Numbers ready
You've produced data-driven research reports yourself, and they got quoted
Distribution-first: one great piece is worth little without twenty ways to ship it
You've hired and managed a content team and set up its processes, including localization
Product mind: you invent lead magnets and interactive tools, not just PDFs
AI-native: you use AI to multiply output without dropping quality
Strong written English
Background in mobile apps, adtech, martech or a data/analytics company
Multilingual content experience
Podcast or video production
A network in the app industry
Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
Exceptional compensation directly tied to your results.
Direct communication and ownership. No bureaucracy, no politics, just impact.
Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
Professional support. Language learning, sports, health insurance, laptop coverage, and more.
Adapty provides tools for mobile app developers to manage and grow in-app subscriptions. It handles the subscription infrastructure, including free trials and refunds, so developers can focus on their core product. The platform includes A/B testing for paywalls, real-time analytics for the subscription economy, and promotional campaigns to boost engagement and revenue. It supports easy integration across iOS, Android, React Native, Flutter, and Unity. Compared with competitors, Adapty combines end-to-end subscription management with built-in optimization tools (paywall experiments, campaigns, and analytics) in one platform, reducing the need to build custom purchase systems. The goal is to help developers monetize their apps through subscriptions by increasing the subscriber base and overall revenue.
Explore more opportunities at Adapty.io