Director of Marketing

About The Role

As Director of Marketing, you will play a key role in leading AON3D’s marketing strategy, translating business goals into clear priorities across all marketing functions. Reporting to the VP of Sales & Marketing, you will shape our market positioning, build brand awareness, and drive demand, with a strong focus on product marketing and content marketing. You will grow and develop the marketing team, manage external agencies and partner relationships, and align internal teams around shared goals. This is a hands-on leadership role: alongside setting direction, you will lead execution and personally develop key content and campaigns. You will define performance metrics, measure and report on results, and use those insights to refine strategy and improve marketing’s contribution to growth.

What You Will Do

• Help set and lead AON3D’s marketing strategy across all marketing functions, translating business goals into clear priorities, plans, and budgets.
• Grow, lead, and develop the marketing team, aligning internal resources, external agencies, and partner relationships to deliver on marketing priorities.
• Define marketing performance metrics, measure and report on results and contribution to pipeline and revenue, and use insights to improve strategy and resource allocation.
• Experience building and developing marketing teams, managing external agencies, and developing partner relationships.
• Demonstrated ability to manage marketing budgets, measure performance, and use data to guide investment and communicate business impact.
• Define and own company and product positioning and messaging, and make sure the product story is told consistently across all marketing activities.
• Translate technical concepts into clear value propositions for each product and customer segment.
• Plan and execute product launches, including messaging, presentations, and launch events.
• Coordinate, execute, and attend trade shows and events.
• Create and maintain technical content such as white papers, case studies, landing pages, presentations, and social media.
• Conduct user, market, and competitive research to inform brand positioning, marketing strategy, and product features.
• Work directly with customers and channel partners to understand their needs and production challenges, and turn those insights into messaging and content.
• Build and run marketing plans and campaigns that drive inbound leads through content, email, AdWords and retargeting, social media, and trade shows.
• Work across teams to build consensus on messaging, priorities, and launches.
• Manage marketing tools such as HubSpot, Google Analytics, Figma, Adobe Creative Suite, etc.

What We Are Looking For

• 8+ years of B2B marketing experience, including leadership responsibility across marketing functions and strong expertise in product marketing and content marketing.
• Bachelor’s degree in marketing, communications, engineering, or a related field, or equivalent experience.
• Experience marketing products in manufacturing or another high-technology industry.
• Demonstrated ability to understand highly technical products and communicate their function and value to others.
• Strong copywriting and editing skills, with experience producing technical content such as white papers and case studies.
• Proven experience defining positioning and messaging and bringing products to market.
• Hands-on experience with marketing tools such as HubSpot, Google Analytics, Figma, Adobe Creative Suite, Wordpress etc.
• Ability to work at both a strategic and tactical level: setting direction and executing it yourself.
• Strong presentation skills, with the ability to tailor a message to any audience.
• Experience with 3D printing, additive manufacturing, or thermoplastic processing is a strong asset.

Location and Work Model

Location: Montreal Work model: Hybrid Employment type: Full-time, PermanentTravel requirements: This role requires regular travel across Canada, the United States, and Europe to attend trade shows, industry events, and conferences, averaging approximately one week every two months.