Senior Product Manager
TikTok
Senior Product Manager
TikTok
Short-form video platform with ads
About the team The TikTok Marketing API team is responsible for building and managing the foundational programmatic infrastructure for TikTok’s advertising ecosystem, while enabling next-generation AI-native marketing workflows. Our scope includes Marketing APIs, Organic APIs, Business Messaging APIs, developer platforms, SDKs, CLI tooling, MCP and agentic integrations, AI ecosystem enablement, and technology partner and agency co-development. We build the products and platform capabilities that allow developers, partners, agencies, and AI agents to programmatically create, manage, optimize, and scale advertising workflows on TikTok. About the role As a Senior Product Manager, AI Developer Platform, you will own key developer-facing platform products that power TikTok’s API and AI-native advertising ecosystem. This role sits at the intersection of developer platforms, advertising technology, AI tooling, and partner ecosystems. You will be responsible for defining and building products that help developers and partners integrate with TikTok more effectively, including APIs, SDKs, CLI workflows, MCP tooling, agentic enablement, documentation systems, developer experience improvements, and platform infrastructure. You will work closely with engineering, product, product marketing, developer relations, partnerships, sales, and external technology partners to identify developer pain points, define product requirements, and ship scalable platform capabilities. This role is ideal for someone who can move fluidly between product strategy and technical detail: someone who understands developer needs, can reason about API design and integration patterns, has strong judgment on AI-native workflows, and can translate market and partner signals into a clear product roadmap. Responsibilities: - Define and own the product roadmap for AI developer platform capabilities across APIs, SDKs, CLI tooling, MCP integrations, agentic workflows, documentation, and developer experience. - Partner closely with engineering to design and ship scalable developer-facing products, including API capabilities, authentication flows, tooling, schemas, validation systems, sandbox environments, observability, and integration support infrastructure. - Deeply understand the needs of developers, technology partners, agencies, advertisers, and emerging AI agent ecosystems; translate those needs into clear product requirements and platform priorities. - Evaluate how AI-native workflows, MCP/tool-calling standards, agent frameworks, and developer tooling trends should influence TikTok’s API and platform strategy. - Drive product discovery across external partners and internal teams, including opportunity sizing, competitive analysis, workflow research, technical feasibility assessment, and developer feedback synthesis. - Collaborate with partner-facing teams to identify integration pain points, product gaps, adoption blockers, and opportunities to make TikTok’s platform easier for developers and AI agents to use. - Define success metrics for developer platform products, including adoption, integration quality, time to first successful call, developer satisfaction, API usage, feature adoption, error reduction, and partner business impact. - Work across TikTok’s API surfaces, including Marketing APIs, Organic APIs, Business Messaging APIs, and emerging AI/agentic product capabilities. - Align with senior leadership on product vision, platform priorities, investment tradeoffs, and long-term AI ecosystem strategy. - Create clear product narratives, requirements documents, launch plans, and internal/external enablement materials to drive alignment and adoption.
Minimum Qualifications: - 5 years or more of product management or closely related experience in developer platforms, API products, SaaS platforms, advertising technology, AI products, or enterprise software. - Experience owning technical products such as APIs, SDKs, developer tools, platform infrastructure, integrations, automation products, or workflow systems. - Strong technical fluency with APIs, authentication, request/response structures, webhooks, integration patterns, developer workflows, and system interactions. - Demonstrated ability to translate ambiguous developer, partner, or market needs into clear product strategy, requirements, roadmap priorities, and measurable outcomes. - Strong analytical and business judgment; comfortable using data, metrics, developer feedback, partner insights, and market signals to make product decisions. - Experience working cross-functionally with engineering, product marketing, partnerships, sales, developer relations, operations, and external technology partners. - Ability to communicate complex technical and strategic topics clearly to both technical and non-technical audiences. Preferred Qualifications: - Experience building or managing AI-native developer platforms, agent tooling, MCP servers/tools, AI workflow products, LLM-integrated applications, or developer tools for AI agents. - Experience with advertising APIs, marketing technology platforms, commerce platforms, or partner ecosystem products. - Familiarity with AI application stacks, including LLMs, tool calling, agents, MCP, RAG, evaluation, prompt/tool design, workflow orchestration, and AI-assisted developer experiences. - Experience with developer experience products such as SDKs, CLIs, docs platforms, sandboxes, debugging tools, schema validation, sample apps, or integration testing frameworks. - Experience working with external developers, agencies, technology partners, or enterprise customers on technical integrations. - Strong product sense for platform design, including balancing flexibility, usability, reliability, scalability, governance, and ecosystem growth.
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $185600 - $374000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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