Group Agency Director

Overview

Captify, now part of Verve Group, is the leading Search Intelligence Platform for the open web and the largest independent holder of first-party search data outside of Google, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world’s biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestlé, GSK, Uber, Mars, P&G, Sony and Toyota—without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield and consumers the most relevant digital experiences.

We are looking for an enthusiastic and passionate Sales Planner to work alongside the Sales team to create growth opportunities with new and existing clients. You will be responsible for identifying key marketing opportunities, delivering best in class audience insights and supporting the commercial teams with your client and vertical expertise. In this role you will play a crucial part in helping drive commercial success and growth for the business.

What we're looking for

As Group Agency Director, you will own Captify's relationship with Publicis Groupe and be accountable for growing revenue across the group. You will lead a team of agency-facing sellers, set the strategy for the patch, and make Captify a go-to partner for Publicis agencies and their clients.

This is a senior commercial role. It combines hands-on relationship building at leadership level with team management, forecasting and close work with our product, data and operations teams.

• Reports to: VP of Sales 
• Location: London, hybrid
• Direct reports: 3/4

What you'll do 

Revenue growth

• Own and deliver the annual revenue target for the Publicis Groupe patch, including new and repeat business.
• Build a clear account plan across Publicis agencies and networks, identifying where Captify can grow share of spend.
• Lead pitches, proposals and upfront or partnership negotiations at agency and holding-group level.
• Keep an accurate pipeline and forecast, and report performance to the leadership team.

Relationship leadership

• Be the senior point of contact for Publicis Groupe, building trusted relationships from trading and investment leads through to agency and client leadership.
• Position Captify's search intelligence as a strategic asset for planning, activation and insight, not only a media line.
• Spot opportunities to work directly with key Publicis clients alongside their agencies.
• Stay close to the group's priorities, structure changes and trading arrangements.

Team management

• Lead, coach and develop a team of agency-facing sellers.
• Set clear targets, run regular pipeline and performance reviews, and support the team on key deals.

Working across Captify

• Work with Client Success, Product, Insights and Trading to deliver campaigns that perform and grow.
• Feed agency and client needs back into product and commercial strategy.
• Share wins, case studies and best practice with the wider commercial team.

What you'll bring

• Significant experience in agency-facing sales or partnerships in ad tech, data or digital media, with a strong track record of hitting and beating revenue targets.
• Established senior relationships within Publicis Groupe (for example Publicis Media, Starcom, Zenith, Spark Foundry, Digitas or Epsilon) and a good understanding of how the group plans and trades.
• Experience leading and developing a commercial team, ideally including people managers or senior sellers.
• Confidence negotiating at holding-group level, including partnership and investment deals.
• A solid grasp of programmatic, audience data, measurement and the privacy-led changes shaping digital advertising.
• A consultative, insight-led selling style, and the ability to turn data into a clear commercial story.
• Strong forecasting and pipeline discipline, plus comfort with CRM tools such as Salesforce.
• Energy, resilience and a collaborative approach to working across teams.

What success looks like in 12 months

• Revenue from Publicis Groupe is growing in line with or ahead of target.
• Captify is active across more Publicis agencies and clients, with a clear plan for the next year.
• A partnership or preferred-supplier agreement is in place or in active negotiation at group level.
• The team is fully staffed, hitting its targets, and has clear development plans.
• Pipeline and forecasting are accurate and trusted by leadership.