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JP Morgan Chase

Runs a consumer bank and an investment bank

Vice President - Multiple Teams

Product MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$133k - $195kIn-person

About the Job

Requirements

  • Formal training or certification in Marketing Strategy & Management concepts and 10+ years of applied experience.
  • 10 years of marketing experience in financial services, with meaningful experience in investment product marketing, including wealth management, asset management, brokerage, or investing platforms.
  • Ability to build positioning, messaging, and go-to-market plans for investment products or platforms.
  • Working knowledge of investment products, markets, portfolio construction, and the needs of affluent, high net worth, and ultra-high net worth clients.
  • Experience operating in a complex, matrixed organization, influencing without direct authority and building partnerships with senior stakeholders and cross-functional teams.
  • Writing and editorial judgment sufficient to translate complex investment concepts into clear, client-ready language.
  • Commercial judgment and analytical orientation to connect marketing activity to client behavior, advisor adoption, and measurable business outcomes.
  • Project and program management capability in a fast-moving, regulated environment.
  • Bachelor's degree.

Responsibilities

  • Partner with Investment Solutions stakeholders to establish the annual product marketing agenda, focusing resources on opportunities with the greatest potential to deepen client relationships and accelerate business growth.
  • Collaborate with investment product leaders and business-aligned marketing teams to connect product marketing priorities and plans to broader business objectives, product roadmaps, and market opportunities.
  • Translate research, competitive intelligence, advisor feedback, and performance data into differentiated positioning, new marketing opportunities, and actionable recommendations for investment product partners.
  • Develop the value proposition, narrative architecture, and proof points for investment solutions targeting affluent, high net worth, and ultra-high net worth clients and prospects, grounded in client needs.
  • Build go-to-market plans for new capabilities, enhancements, and thematic campaigns such as alternatives, income, and diversification, defining target segments, key messages, channel strategy, and success metrics.
  • Act as the primary marketing relationship for Investment Solutions product owners and senior subject-matter experts, connecting them to appropriate capabilities across marketing and content teams.
  • Produce and oversee client-facing and advisor-enablement content across digital and print, including toolkits, pitch decks, web journeys, emails, articles, and campaign assets.
  • Coordinate across business-aligned marketing, delivery, engagement, field marketing, content, social media, and digital teams to align plans, sequence activity, and deliver cohesive product marketing programs.
  • Partner with Legal, Compliance, and supervisory stakeholders to deliver compelling, accurate, and timely investment communications while managing review requirements and reputational risk.
  • Use approved AI tools to accelerate content development and improve efficiency across the marketing workflow.
  • Establish key performance indicators, evaluate campaign and content performance, and use insights to refine strategy and improve measurable business outcomes.

Desired Qualifications

  • Experience marketing alternative investment products to affluent or high net worth client segments.
  • Familiarity with digital marketing platforms, marketing automation tools, and data-driven marketing approaches.
  • Experience working in a wealth management or asset management environment serving ultra-high net worth clients.
  • Advanced degree (MBA or equivalent) in Marketing, Finance, or a related field.

About the Company

JP Morgan Chase

Runs a consumer bank and an investment bank

JPMorgan Chase runs the largest bank in the United States, which serves households and small businesses as Chase and large companies, governments, and investors as J.P. Morgan. During the 2008 financial crisis it bought the failing investment bank Bear Stearns and lender Washington Mutual, and in 2023 it took over First Republic Bank after regulators seized it. Chase takes deposits and earns interest on credit cards, mortgages, and car loans, while the investment side earns fees for advising on mergers, raising money for companies, trading stocks and bonds, and managing wealth. Formed in a 2000 merger, JPMorgan Chase traces its roots to 1799 and is based in New York City.

Company size
10,001+
Company stage
IPO
Headquarters
New York City, New York
Founded
1799

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