Emma Sleep

Direct-to-consumer, German-engineered mattresses online

Senior Director - Commercial

Business & StrategyConfirmed live in the last 24 hours

Full-timeNo salary listed

About the Job

Requirements

At least 15 years of commercial leadership experience across APAC markets, with proven profit-and-loss ownership.
A track record of profitable scaling across multiple markets and channels.
Strong business acumen and strategic thought leadership.
Openness to learning and adapting quickly to new best practices.
Talent leadership skills, including experience developing senior leaders and building succession pipelines.
Fluency in English.

Responsibilities

Own the end-to-end commercial growth strategy for APAC across online and scaling offline channels, aligning with global objectives and balancing synergies, complexity, local adaptation, growth, and profitability.
Scale pioneering and emerging markets into sustainable growth engines while continuously improving mature markets in the region.
Grow wholesale and Emma-branded stores, build omnichannel presence to capture premium profit pools, and strengthen online synergy.
Develop Emma into the most trusted sleep brand in APAC by generating and using customer insights and data with adjacent teams.
Deliver a regionally tailored and reliable customer experience in collaboration with Product, Marketing, and Operations to support growth and profitability.
Drive EBIT, top-line growth, and NPS as primary success metrics.
Build and mentor a high-performing regional commercial team, ensuring succession depth and cross-country synergies.
Empower country managers as entrepreneurial leaders and hold them accountable to phase-appropriate KPIs.
Foster a cost-conscious, customer-centric, and execution-driven co-owner culture.
Form a strong regional leadership team with senior regional leaders from other departments.
Act as a visible regional leader and role model for the Manila office and hubs across Tokyo, Delhi, Shanghai, and Seoul.

Desired Qualifications

Additional regional language skills are a plus.

About the Role:

The Senior Director, Commercial APAC is a pivotal leadership role at Emma, responsible for shaping and executing our commercial strategy across one of our most strategically important growth regions. This leader combines strategic and entrepreneurial drive with disciplined execution, building Emma into the most trusted and profitable sleep brand across Asia-Pacific.

With full accountability for revenue, margin, customer trust, and sales strategy, the Senior Director drives Emma’s countries through the growth phases from early to mature phases, ensuring that every step is profitable, structured, and scalable.

What You'll Do

Strategic Growth & Market Leadership

Own the end-to-end commercial growth strategy for APAC (online and scaling offline) in line with Emma’s global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability.
Scale pioneering and emerging markets into sustainable growth engines while continuously improving our more mature markets in the region.
Grow offline (wholesale, Emma-branded stores) and build omnichannel presence to capture premium profit pools while strengthening online synergy.
Ensure Emma develops towards the most trusted sleep brand in APAC, generating and using customer insights and data to craft the strategy with adjacent teams.
Deliver a great, regionally tailored, and reliable customer experience in close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability.
Drive EBIT, top-line growth and NPS as primary success metrics.

Leadership & People Development

Build and mentor a high-performing regional commercial team, ensuring succession depth and cross-country synergies.
Empower country managers as entrepreneurial leaders, holding them accountable to phase-appropriate KPIs.
Foster a co-owner culture: cost-conscious, customer-centric, and execution-driven.
Form a strong regional leadership team with fellow senior regional leaders of other departments.
Act as a visible regional leader and role model for the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul)

Who We're Looking For

15+ years of commercial leadership experience across APAC markets, with proven P&L ownership.
Track record in profitable scaling across multiple markets and channels.
Strong business acumen and strategic thought leadership
High openness to learn and adapt fast to new best practices.
Exceptional talent leadership skills, with experience in developing senior leaders and building succession pipelines.
Fluent in English; additional regional language skills a plus.

About the Company

Emma Sleep

Direct-to-consumer, German-engineered mattresses online

Emma Sleep designs and sells high-quality sleep products, including the Emma Original mattress and related sleep accessories. The core mattress uses a multi-layer foam construction with over 100 points of support to distribute body weight, relieve pressure, and maintain good edge support, and it suits back, side, and stomach sleepers with customizable comfort. The company operates primarily online, selling direct to consumers and offering fast shipping (typically 3–5 business days) across Europe and beyond. Its differentiators include German engineering, a focus on pressure relief and spinal alignment, and a direct-to-consumer, online-first model that supports easy, direct purchasing. The goal is to provide premium, comfortable sleep solutions that promote health and well-being while expanding access to their products through international markets.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Frankfurt, Germany
Founded: 2013

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