K

KittySpout

Direct-to-consumer pet water fountains with filters

Director of Brand & Communications

Brand & Creative Marketing +1Updated on Nov 6
Full-time$7k - $10k /mo

About the Job

Requirements

  • The role is for a consultant, freelancer or agency on a project/consultant basis, based in Canada, the United Kingdom or Ireland.
  • Fluency in English is required.
  • The ideal candidate has 7+ years of experience in brand, communications or brand marketing at consumer brands; candidates with 5–6 years and strong results are also considered.
  • The candidate has built awareness and goodwill for a consumer brand through causes, events and public relations, ideally from an early stage.
  • The candidate has planned and delivered brand moments end to end, on time and on budget, across multiple partners.
  • The candidate has run credible, measurable nonprofit or shelter partnerships.
  • The candidate can turn events into stories that press and customers repeat and can demonstrate press wins.
  • The candidate has run campaigns for a North American audience and can manage events and partners there remotely through agencies, partners and local contractors.
  • The candidate has a sharp eye for on-brand work and can protect consistency across touchpoints.
  • The candidate connects brand work to measurable results such as branded search, word of mouth and press.
  • The candidate must be willing to work overtime or weekends when needed.
  • The candidate should be prepared to work closely with the founder and contribute to scaling the company.

Responsibilities

  • Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct.
  • Design and run a giving-back program with shelter and rescue partners, and track its impact.
  • Build the yearly brand-moment calendar and execute each moment end to end, including concept, partners, budget, website and email, social and creators, and press.
  • Run pop-ups, events, sponsorships and stunts, each with its own budget and goal.
  • Pitch every brand moment, cause campaign and launch directly or through a managed public relations agency to win earned media.
  • Build a super-fan community and turn customer reviews, photos and stories into brand content.
  • Report brand health monthly and own the brand budget.
  • Own the brand story, guidelines and asset library for both brands; review new pages, packaging, emails and key ads before publication; and conduct a quarterly brand audit across touchpoints.
  • Choose each brand’s anchor causes with the CEO; sign and manage national and local shelter and rescue partners; run adoption events and donation drives; and track and report impact.
  • Build the yearly brand-moment calendar, including National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday and a company-owned moment; execute each moment end to end and provide its story and assets to the growth and creator teams.
  • Pitch press and podcasts directly or through a managed public relations agency; win reviews, gift-guide placements and awards; maintain the press kit; and track every media mention.
  • Turn reviews, photos and stories into brand content; build a super-fan community through surprise-and-delight moments; and ensure the website represents the brand accurately.
  • Report brand health monthly, own the events, donations, public relations and sponsorship budget, set monthly Rocks with the CEO, and write standard operating procedures so the playbook can be followed by others.

Desired Qualifications

  • Pet industry experience is a bonus.

About the Company

KittySpout

Direct-to-consumer pet water fountains with filters

KittySpout sells direct-to-consumer pet hydration products, offering water fountains for cats and dogs (KittySpout and DoggySpout). The fountains provide a continuous flow of fresh, filtered water using 304 stainless steel and come in wired or cordless models for placement flexibility, with quiet operation. Water passes through a multi-layer carbon filtration system, and filters are available on a subscription every two to four weeks. The brand differentiates itself with hygiene and durability, veterinary-approved testing, a Shopify Plus platform, recurring filter subscriptions, and a social mission that donates part of each order to cat shelters and charities, all aimed at improving pets’ health and happiness while growing a scalable business.

Company size
Not listed
Company stage
Not listed
Total funding
Not listed
Headquarters
Not listed
Founded
Not listed

Recently Posted Jobs

Explore more opportunities at KittySpout

See more jobs