Overview
We are excited to offer two opportunities to join our rapidly growing business as a Graduate Marketing Executive, working within our talented marketing teams. This is a great opportunity for a proactive and motivated recent Graduate, who wishes to develop a career within marketing.
The first is a varied role within our Healthcare Marketing Team. For over 25 years, apetito’s Healthcare division has been serving healthcare facilities across the UK, partnering with over 700 hospitals. As the leading food provider to the health & social care sector, we are now in an exciting time, exploring how we can further develop our proposition and enter new markets within healthcare, including Staff & Visitor Dining and Paediatrics. Reporting to the Marketing Manager – Healthcare, the Graduate Marketing Executive will play a key role in delivering the Healthcare Marketing Strategy. You will be responsible for driving forward key projects and campaigns across Brand Awareness, Retention and Acquisition, as well as developing our Healthcare proposition, and supporting the Healthcare sales & marketing team of over 25 people.
The second is an exciting, hands-on role within our Education Marketing Team. Serving over 30,000 pupils, apetito’s more recently formed Education division is growing, and this role will play a key part in accelerating our momentum whilst supporting sustainable long-term growth.
Reporting to the Marketing Manager – Education, the Graduate Marketing Executive will support the delivery of the Education Marketing Strategy. You will be responsible for leading key marketing projects across Brand Awareness, Customer Acquisition and Retention, within three core markets; Independent Schools, Multi-Academy Trusts and SEND. Working within a close-knit team, you will gain broad exposure across campaigns and projects, and have the opportunity to take on responsibility early, working closely with colleagues across Sales and Marketing.
apetito have bold aspirations to accelerate growth within B2B markets between now and 2030. To deliver on these ambitious targets, creating competitive advantage through value led marketing and customer focused propositions both on- and off-line is crucial. To enable success within this role it is vital that the Graduate Marketing Executive becomes an integral part of the B2B Sales and Marketing Team and fully immerses themselves within the market and strives to understand our customers.
This role is part of our 2 year graduate programme, during which you will have exposure to mentoring, leadership training and support to achieve your full potential and develop into future leadership roles.
This is a great opportunity to join a forward-thinking business within a growing industry, and as part of a supportive, experienced and passionate team, so if you are looking for an exciting opportunity to deliver, please apply.
Who we are
apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.
Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.
Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.
Responsibilities
- Market & Customer Insights - Gaining first-hand knowledge and insight into the B2B markets apetito serve to incorporate within the execution of marketing collateral and activities. Leading customer research and utilising insights to ensure we are serving our customers in the best way possible.
- Leading Key Marketing Projects – Developing, implementing and managing key marketing projects and campaigns, ensuring that creating competitive advantage is at the very heart of everything we do. This includes acquisition campaigns to target new markets and customer retention, training and education initiatives.
- Collaboration - Collaboration with apetito’s wider Proposition and Marketing, Creative, Brand & Communications, and Category teams to deliver integrated marketing campaigns both online and offline, across various channels.
- Design & Marketing Support – Design and creation of marketing collateral and product literature with alignment to corporate identity and branding.
- Events Management - Co-ordination and organising of both internal and external events and exhibitions – from designing stands, organising logistics and developing concepts that showcase our areas of competitive advantage.
- Project Management - Liaising and managing relevant marketing agencies from brief to output, always ensuring the end product reflects the initial objectives and is within budget.
Success in this role will be down to a proactive individual, continually supporting the B2B Sales & Marketing team and managing multiple tasks simultaneous and effectively to help drive the business towards achieving its ambitious growth targets.
Qualifications/Personal Qualities
Essential:
- Bachelor’s degree in Marketing, Business or similar.
- High proficiency in Microsoft Office applications (Outlook, Word, Excel)
- Organised, with excellent planning and time management skills
- An effective communicator, both verbally and in writing
- Shows initiative, passion, enthusiasm, ambition, and drive
- A creative thinker and idea generator, with a keen eye for detail
- A team player also capable of working autonomously
- Willingness to travel to various prospects/customers around the UK and participate in internal and external insight gathering, events and exhibitions.
Desirable:
- An interest in B2B marketing, FMCG and/or the food industry.
- Proven experience in owning, managing, and prioritising multiple projects simultaneously
- Evidenced skills in creative Marketing (Adobe Creative Suite, InDesign, PhotoShop, etc.)
- Driving licence
- Good presentation skills
Company Benefits
- Competitive salary – accredited Living Wage employer
- 25 days holiday per year, plus bank holidays
- Option to purchase up to 5 additional days holiday per year
- Discretionary annual bonus scheme
- Pension scheme - employer matched contributions up to 4%
- Life assurance scheme worth at least 1x annual salary
- Subsidised canteen
- Free parking
- Free turkey or voucher at Christmas
- apetito perks scheme including salary sacrifice options and retail discounts
Our Values
As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.
We develop a range of products designed to enhance health and well-being for all our customers.
We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.
We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.
Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.Learn more about apetito’s commitment to a more sustainable future.
We embrace inclusion, empowering individuals from diverse backgrounds.
Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.
Growth & Marketing (1)