Vice President of Marketing

Vice President, Marketing

This position is fully remote. Candidates in the Eastern and Central time zone are preferred. The base salary is ~ 170,000 USD not including the annual bonus.

Interested in a career that bridges the gap between Supply Chain and Technology?

Elemica, a global leader in digital supply chain automation, is seeking experienced Vice President of Marketing to grow our business and strengthen our partnerships with existing top enterprise clients. This is an opportunity to join a growing company of talented and committed individuals, unified in the common goal of exceeding our client’s expectations.

Our Values

At Elemica, we believe that embodying our values is essential for all team members. These qualities show up in our interactions with each other, our clients, and our collective community:

• Curiosity – we delight in the discovery of new challenges and feel compelled to solve them
• Integrity – We are relatable and trustworthy; steadfast in our commitment to our colleagues, clients, and partners
• Accountability – We show up and deliver measurable, meaningful business value. Consistently.
• Passion – We have a shared enthusiasm for transforming our clients’ supply chain

What’s In It For You?

• Customer-centric work
• Cutting-edge supply chain technology and innovation
• Flexible work locations
• Competitive compensation packages
• Inclusive parental leave policy that supports all parents and careers
• Personal and pet insurance options
• Flexible time off and paid holidays
• 401k and bonus program
• Wellness and mental health initiatives
• Generous employee referral bonus program
• Fun work environment

Responsibilities & Objectives

Elemica is seeking a Vice President of Marketing to lead our global marketing strategy and execution, strengthen our market positioning, and generate demand that supports sustainable revenue growth.

Reporting to the Chief Commercial Officer, you will translate Elemica’s business priorities and commercial objectives into a clear and focused marketing strategy that connects our solutions to customer needs. You will lead brand, product, AI, digital, and customer marketing, and demand generation and corporate communications.

This role requires a leader who combines strategic thinking with hands-on execution. You will build and continue to develop the marketing team, prioritize investment, and partner closely with Sales, Product, Client Service, Revenue Operations, and Human Resources to improve how Elemica attracts, wins, grows, and retains close customer relationships.

What You’ll Do

Demand Generation & Pipeline Growth

• Own the marketing plan for generating qualified demand and contributing to sales pipeline
• Develop integrated campaigns across digital channels, content, events, webinars, partners, and targeted account programs
• Partner with Sales on account-based marketing for priority enterprise accounts and buying groups
• Work with Revenue Operations to establish clear lead qualification, routing, follow-up, and measurement standards
• Use funnel performance and sales feedback to improve lead quality, conversion, and marketing effectiveness
• Balance near-term pipeline needs with longer-term market awareness and demand creation

Marketing Strategy & Leadership

• Develop and execute a global marketing strategy aligned with Elemica’s growth priorities, target markets, and commercial plans
• Translate business objectives into clear marketing goals, investment priorities, and measurable outcomes
• Define target audiences and ideal customer profiles with Sales, Product, and Revenue Operations
• Balance brand development, demand generation, and customer engagement across regions and industries
• Provide executive leadership with clear recommendations on market opportunities, investment trade-offs, and performance

Positioning & Product Marketing

• Articulate Elemica’s value proposition and differentiate its solutions in the enterprise supply chain technology market
• Translate complex capabilities into clear messaging focused on customer challenges and business outcomes
• Lead customer and market research, competitive intelligence, segmentation, and buyer insights
• Partner with Product and commercial leadership on launches, market readiness, and adoption
• Equip the sales team with compelling use cases, competitive positioning, customer evidence, and messaging
• Work with Sales Enablement on delivery and adoption

Brand, Content, & Communications

• Strengthen Elemica’s brand and ensure consistent messaging across customer touchpoints
• Lead the content strategy, including thought leadership, customer stories, industry perspectives, and executive communications
• Oversee the website and digital experience to improve engagement and conversion
• Manage external communications, public relations, and relevant industry and analyst relationships
• Establish clear quality standards for marketing materials and external communications

Customer & Partner Marketing

• Partner with Customer Success and Sales on customer engagement, advocacy, references, and expansion campaigns
• Develop customer case studies and evidence that demonstrate measurable business value
• Build marketing programs that help customers understand and adopt additional Elemica capabilities
• Work with partner leaders on joint campaigns, events, and other opportunities to reach relevant audiences

Performance, Budget, & Operational Alignment

• Own the marketing budget and allocate resources based on strategic priorities and evidence of effectiveness
• Establish performance measures with Finance and Revenue Operations, including qualified pipeline contribution, funnel conversion, and campaign efficiency
• Review results regularly, explain performance gaps, and adjust investment and execution
• Partner with Revenue Operations on reporting, attribution, data quality, and marketing processes
• Work with GTM Technology on the capabilities needed to support marketing execution and measurement
• Manage agencies and vendors against clear deliverables, quality expectations, and budgets

Team Development & Cross-Functional Leadership

• Lead, coach, and develop an existing and growing global marketing team with clear responsibilities and performance expectations
• Assess team capabilities and determine the appropriate balance of internal expertise and external support
• Establish a practical planning and review cadence that supports prioritization and accountability
• Build strong working relationships across Sales, Product, Client Service, Revenue Operations, and Finance
• Create a culture of customer understanding, experimentation, collaboration, and consistent follow-through

What You’ll Need

• Typically 12 or more years of progressive B2B marketing experience, including significant leadership responsibility within enterprise software or SaaS
• Experience in supply chain technology, enterprise integration, manufacturing, or logistics is very highly preferred
• A track record of building and executing marketing strategies that contribute to qualified pipeline and revenue growth
• Experience leading multiple marketing disciplines, including demand generation, product marketing, brand, and digital marketing
• Strong understanding of complex enterprise buying processes, long sales cycles, and buying groups involving business and technology stakeholders
• Demonstrated ability to position technical solutions in terms of customer value and business outcomes
• Experience leading teams, managing budgets, and prioritizing investment across competing needs
• Strong analytical judgment and the ability to evaluate marketing performance without overstating attribution
• Experience partnering effectively with senior Sales, Product, Finance, and Client Service leaders
• Familiarity with CRM, marketing automation, and analytics platforms, including Salesforce
• Clear communication skills, executive presence, and a hands-on approach to delivering results
• Experience working across international markets and distributed teams

What Success Looks Like

Objective: First 90 Days

• Assess the marketing strategy, team capabilities, budget, campaigns, positioning, and pipeline contribution
• Meet key internal stakeholders and customers to understand business priorities and buying needs
• Ensure continuity of critical campaigns, commitments, and agency relationships
• Align with commercial leadership on target audiences, priorities, and measures of success
• Present a focused marketing plan with clear investment choices, owners, and timelines
• Clarify responsibilities and handoffs across Marketing, Revenue Operations, GTM Technology, and Sales Enablement

First Year Expected Deliverables

• Enhanced clarity and consistent global branding and positioning across Elemica’s solutions and target markets
• Measurable progress against agreed marketing pipeline and conversion targets
• Improved and effective collaboration between Marketing and Sales with the objective of serving and retaining strategic accounts
• Stronger customer evidence, advocacy, and market visibility
• Greater transparency into marketing performance and investment decisions
• Retain a capable, accountable marketing team and guide with a clear operating plan

Who We Are

Elemica is a leading provider of Digital Supply Chain Management solutions and the premier multi-enterprise collaboration network for global process manufacturing industries. Its portfolio of SaaS-based, network-powered digitization and visibility solutions automate critical information flows, enable multi-channel data strategies, and improve end-to-end supply chain performance. Elemica solutions connect many of the world’s largest manufacturers to their direct material suppliers, logistics service providers and end customers, helping them realize the promise of, and return on, their investments in supply chain digitization. Today, global leaders—including Arkema, BASF, Continental, Dow, Goodyear, Michelin, and Shell—use Elemica, driving over $1 trillion in commerce annually.

It is the responsibility of all Elemica employees to ensure the security, availability, processing integrity, confidentiality, and privacy of Elemica systems and data and the data of our customers. Using best practices in these areas, all Elemica employees will observe a ‘security first’ approach to their daily responsibilities. All employees are accountable for securing their work devices, work areas, and communications in the execution of their daily duties.

Our use of artificial intelligence in hiring

We use AI-assisted tools to support parts of our recruitment process. These tools help us manage application volume, but no hiring decision is made by AI alone. Your rights: You have the right to request human review of any AI-assisted assessment of your application. You may also request information about how AI was used in evaluating your candidacy and contest any decision that was influenced by automated processing. To exercise these rights or ask questions about our use of AI in recruitment, contact: [email protected].