Full-Time
Web Development Lead
Posted on 9/11/2025
Later
1,001-5,000 employees
Social media management and influencer marketing
Compensation Overview
$130k - $150k/yr
New York, NY, USA
In Person
 Software Engineering (1) |
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- Proven leadership experience managing, mentoring, or guiding a web development team.
- Hands-on experience building and optimizing landing pages with a focus on performance, search engine optimization, accessibility standards and conversions.
- Strong expertise in Contentful and Wordpress, including structuring and maintaining workflows.
- Strong background in building fast, user-focused, and conversion-optimized web experiences.
- Familiarity with testing frameworks, quality assurance processes, and cross-browser/device testing.
- Experience implementing analytics and tracking with Amplitude.
- Experience in configuring and maintaining third-party script and tracking tools to support experimentation and campaign needs.
- Proficiency in HTML, CSS, JavaScript/TypeScript, React, and Gatsby.
- Experience with implementing animation for visual enhancement, improve user experience and direct user focus.
- Experience with additional CMS or web development frameworks.
- Knowledge of automation tools and performance monitoring systems.
- Knowledge of backend APIs and serverless functions.
- Define and implement web support criteria, internal processes (example: QA), self-serve strategy and site testing.
- Lead the adoption and training of scalable infrastructure, tools, and frameworks to future-proof Later’s web properties.
- Build frameworks for experimentation (A/B testing, Amplitude insights) to guide web strategy.
- Review and evolve our CMS solution to ensure it scales effectively and supports future business needs.
- Build and optimize landing pages that deliver on performance, SEO, and conversion goals.
- Manage and optimize Contentful CMS structure and workflows to reduce engineering bottlenecks and enable non-technical teams.
- Implement analytics instrumentation with Amplitude, ensuring accurate tracking and accessible dashboards for stakeholders.
- Write high-quality, performant code using HTML, CSS, JavaScript/TypeScript, React, and Gatsby.
- Work comfortably in Figma to review, interpret, and collaborate on high-fidelity mockups with design teams.
- Ensure web properties consistently meet Core Web Vitals and maintain >99% uptime.
- Mentor and guide team members, setting clear technical standards and fostering growth.
- Collaborate closely with our Marketing Leadership Team to align on priorities, web goals and deliverables.
- Communicate effectively across technical and non-technical stakeholders, ensuring alignment and transparency.
- Lead onboarding for new web hires, including preparing updated materials and standard practices to support all new hires.
- Partner with external agencies as needed, managing onboarding, workflow integration, and ensuring delivery meets Later’s quality and technical standards.
- Build and lead a high-performing web development team with clear ownership and accountability.
- Set a culture of technical excellence, continuous improvement, and reliable delivery.
- Act as a hands-on leader, balancing development with oversight of team processes and output.
- Stay on top of emerging trends in web development, CMS best practices, and performance optimization.
- Continuously test and refine web experiences to maximize usability, accessibility, and business impact.
- Evaluate and introduce new tools and frameworks that improve efficiency and scalability.
- None
Later offers a suite of social media tools for marketers, brands, and influencers, including Later Social Media Management, Later Influence, and Later Link in Bio. It works by providing planning, scheduling, and analysis for posts; automating influencer campaigns with ROI tracking; and routing traffic from a single bio link to multiple destinations, all through subscription plans. It differentiates itself by combining influencer marketing, social media management, and link optimization with real-time ROI insights and expert services for large brands. Its goal is to help marketers achieve predictable, measurable returns from social media and build the first Social Revenue platform.
Company Size
1,001-5,000
Company Stage
Seed
Total Funding
$3.8M
Headquarters
Vancouver, Canada
Founded
2014
Simplify's Take
What believers are saying
- Enterprise business doubled YoY in Q1 2026 with Nike, Unilever clients.
- Mavely $250M acquisition adds social commerce, grows workforce to 375.
- Later 360 launched February 2026 unifies reporting from engagement to sales.
What critics are saying
- Hootsuite erodes market share via Threads integrations in 6-12 months.
- Sprinklr steals Fortune 500 clients with superior AI analytics in 12-18 months.
- TikTok creator marketplace cuts Later demand in 3-6 months.
What makes Later unique
- Later Influence leads enterprise influencer marketing with $2.9B verified purchases.
- Later EdgeAI predicts performance using decade of data from 16M creators.
- Later Social pioneered link-in-bio tool with Meta, TikTok integrations.
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Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Company News
Later, an influencer marketing platform, has reported over 100% year-over-year growth in enterprise business for Q1 2026. The company now powers $2.9 billion in verified influencer-driven purchases and has delivered more than $250 million in cumulative creator payouts. Global brands including Nike, Southwest Airlines, Wayfair and Unilever are using Later's platform to manage creator programmes at scale. The company attributes its growth to brands consolidating their creator and social programmes around data-driven, performance-focused solutions. Later appointed Mohsin Hussain as chief technology officer, effective 1 April 2026. Hussain joins from LiveRamp, where he served as CTO. He will accelerate innovation behind Later EdgeAI, the company's AI-enabled technology that helped marketers manage 70% more creators per campaign and achieve 40% higher engagement last year.
Later, an influencer marketing platform, has appointed Paige Kelly as General Manager, Creator. She will lead the growth of Later's creator community and strengthen connections between the company's enterprise clients and hundreds of thousands of creators. Kelly joins from Wayfair, where she spent 14 years helping scale the company from 400 to over 12,000 employees, including through its 2014 public offering. She most recently headed Wayfair's housewares vertical, global supplier acquisition and branded product strategy. At Later, Kelly will expand creator resources, accelerate campaign opportunities and deepen community engagement. The company has been hosting creator meetups across major US cities including New York, Los Angeles and Chicago. Later's platform leverages over a decade of proprietary data and has facilitated $2.4 billion in verified influencer-driven purchases.
When it comes to something widely popular, such as health and wellness, people tend to find something new and useful and invest money in it. That’s why, if you work in this field, using social media to promote your materials and find new patients is the best possible solution. And thanks to significant progress in the field of social media promotion, you can rely on third–party services to promote your page using several similar profiles – with their help, you can overcome all obstacles and quickly start monetizing your blog. In this article we’re going to review them and figure out how a chance to purchase various boosts from companies like Viplikes can help you with building up a base for future promotion, what other methods are out there for you to use and what is the strategy for you to follow in terms of posting content. How to Organize ContentSo, in any field that requires real knowledge to maintain a commercial account, it is very important to understand which type of content you can post for free and which type of content you should monetize to attract a new audience and boost your engagement. This is a key point that needs to be addressed at the very beginning of your profile development, and the only clue you should use is that the “monetizable” content should have some additional value that people can’t find anywhere else but your account. For example, if we are talking about the field of health and wellness, these may be recommendations on proper nutrition that you have been able to develop over the years, or it may be a unique medical examination plan for students that will help them work more effectively. Something that only you know and are willing to share with your audience – but not for free, because it’s too valuable.Such an organization of content is a direct way to improve visibility. By offering something valuable, you build your reputation, thereby organically attracting potential patients.How to Make Content More EffectiveTo start building your presence and growing your customer base, you first need to win over an audience that would like to stay with you. These should be people who are interested in what you post and what you talk about, but will these people come to an empty profile with bad statistics? The answer is no: This is a simple psychological trick that you should be able to play
Later, a social media management firm, is acquiring influencer app Mavely for $250 million. This acquisition enhances Later's ability to deliver full-funnel marketing impact and ROI, empowering creators to maximize earnings through social commerce. Mavely, which paid over $16 million to creators in early 2024, adds new revenue streams and opportunities for Later. The acquisition, funded by Summit Partners, increases Later's workforce to 375 employees.
/PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the...