C

Crown Equipment Corporation

Designs and manufactures forklifts and automation

Account Manager

Full-Time
No salary listed
Mid
Orange, Australia
In Person

About the job

Requirements
  • Experience in sales or a sales-focused professional background.
  • Superior organisational skills.
  • Strong written and oral communication skills.
  • Ability to influence and negotiate.
Responsibilities
  • Manage a defined territory and client base.
  • Identify new rental and sales opportunities and secure customer business.
  • Execute the required minimum number of product demonstrations each month.
  • Provide prompt and professional service when responding to customer enquiries.
  • Conduct face-to-face customer contact calls weekly.
  • Achieve the monthly minimum order intake and meet sales and gross profit targets.
  • Maintain existing clients and build new business through materials handling and warehouse solutions.

About the company

C

Crown Equipment Corporation

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Crown Equipment Corporation designs, engineers, and manufactures lift trucks and material-handling systems used in warehouses, manufacturing facilities, and distribution centers. Its products include a full line of forklifts, automation technologies, and fleet-management tools that move, stack, and manage materials, combining rugged hardware with digital features. Crown differentiates itself through a global manufacturing footprint, an integrated portfolio of hardware and software, and an engineering-focused approach that aims for reliable performance and lower operating costs. Its goal is to help businesses boost warehouse productivity, reduce costs, and move materials safely at scale.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New Bremen, Ohio

Founded

1945

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Simplify's Take

What believers are saying

  • September 2026 launches added ProximityAssist, Ai-Fork, Smart-Grab, and Auto-Fence LiDAR.
  • Crown's WJ 50 Series won the 2026 iF DESIGN AWARD, boosting brand credibility.
  • Revelio data shows 20,111 employees in March 2026 and 1,302 active postings.

What critics are saying

  • The February 2026 unpaid-wages class action covers multiple Ohio and Indiana plants.
  • The Missouri Supreme Court's February 24, 2026 Hanshaw victory still spotlights forklift-defect exposure.
  • A severe warehouse-accident verdict could crater fleet-manager trust and dealer adoption.

What makes Crown Equipment Corporation unique

  • Crown's InfoLink now manages mixed-brand fleets, reducing buyer lock-in across warehouses.
  • Its Ohio manufacturing footprint and 20,300 employees enable tight engineering-to-production control.
  • Crown pairs lift trucks with lithium-ion, automation, and safety software under one brand.

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Benefits

Health Insurance

Wellness Program

Mental Health Support

Employee Discounts

Company News

Xiamen Liteng Engineering Machinery Co., Ltd.
Sep 23rd, 2026
Crown Equipment enhances TSP series turret trucks with "Auto-Fence LiDAR" and agv-ready Navigation Handoff.

Crown Equipment enhances TSP series turret trucks with "Auto-Fence LiDAR" and agv-ready Navigation Handoff. Sep 23, 2026. Crown Equipment Corporation has announced a major upgrade to its TSP series very-narrow-aisle (VNA) turret trucks, incorporating the "Auto-Fence LiDAR" system and an "AGV-Ready Navigation Handoff" interface designed for the growing semi-automated warehouse market. In high-density VNA facilities with aisles as narrow as 1.6 meters, the turret truck must operate at maximum precision to prevent rack strikes. Traditional wire-guidance systems use an electromagnetic sensor under the truck to follow a floor-embedded guide wire, but they do not reliably detect rack-end conditions, floor wire splices, or obstructions at the aisle ends-leaving the operator to manually transition between automated wire guidance and free-ranging manual travel in cross-aisles. The Auto-Fence LiDAR system adds "360-Degree Solid-State LiDAR Scanners" to the truck's front and rear bumper guards. The engineering breakthrough is the "Wire-Guidance/LiDAR Fusion Logic." While traveling in the guided aisle, the wire-guidance sensor provides lateral steering control, but the LiDAR simultaneously builds a 3D map of the racking uprights, load beams, and floor conditions. If the LiDAR detects a rack upright bent inward beyond a safety threshold, or a foreign object on the floor inside the aisle, the system instantly halts travel and prevents the wire-guidance system from steering the truck into the hazard. Furthermore, the "AGV-Ready Navigation Handoff" interface allows the turret truck to operate in three distinct modes: fully manual (operator-controlled), semi-automated (wire-guided with operator-controlled travel speed and lift), and fully autonomous (AGV mode), where the truck receives transport orders from the warehouse management system and navigates cross-aisles using LiDAR-based Simultaneous Localization and Mapping (SLAM). The seamless mode-transition is the key innovation-when the truck exits the guided aisle into a cross-aisle, the system automatically switches to LiDAR navigation without requiring the operator to disengage the wire-guidance selector, eliminating the costly aisle-end collisions that historically occurred during the manual transition. No Information

Xiamen Liteng Engineering Machinery Co., Ltd.
Sep 20th, 2026
Crown Equipment debuts ProximityAssist lidar-based pedestrian detection and auto-deceleration for RC and SC series lift trucks.

Crown Equipment debuts ProximityAssist lidar-based pedestrian detection and auto-deceleration for RC and SC series lift trucks. Sep 20, 2026. Crown Equipment Corporation has launched the "ProximityAssist" system for its RC sit-down counterbalance and SC sit-down electric forklifts, targeting the persistent challenge of pedestrian-forklift collisions in busy warehouses. In traditional operations, the operator is solely responsible for visually scanning the travel path and braking when a worker steps into the aisle. However, blind corners, tall racking, and high pedestrian traffic create collision hotspots, and the operator's reaction time-often 0.75 seconds from visual detection to brake application-is frequently too slow to prevent a collision at the truck's 13-kilometer-per-hour travel speed. The ProximityAssist system integrates a "Dual-Layer LiDAR Sensor" on the front and rear of the truck chassis. The engineering innovation is the "Dynamic Exclusion-Zone Sizing." The LiDAR emits two simultaneous scanning layers: a long-range layer (8 meters) that detects approaching pedestrians and a short-range layer (2 meters) that provides a precise brake-triggering envelope. Unlike simpler ultrasonic or infrared sensors that falsely trigger on racking uprights and stacked inventory, the LiDAR's 360-degree point-cloud data is processed by an AI classifier that distinguishes between a human leg pattern (vertical linear object moving) and a stationary rack post (vertical linear object static). When the long-range layer detects a pedestrian entering the travel path, the ECU progressively engages the regenerative brake, decelerating the truck from full speed to 50 percent within 1.5 seconds. If the pedestrian continues into the short-range exclusion zone, the system applies full service braking and cuts the traction motor, bringing the truck to a complete stop without operator input. The system also features "Intersection Slowdown" logic: when the LiDAR detects an approaching cross-aisle at a blind intersection, the truck automatically reduces speed to 3 km/h until the operator visually confirms the cross-aisle is clear. This active pedestrian protection reduces pedestrian-struck incidents by 90 percent without the false-trigger nuisance that causes operators to disable traditional proximity alarm systems.

Xiamen Liteng Engineering Machinery Co., Ltd.
Sep 11th, 2026
Crown Equipment debuts "EmPulse" Acoustic Emission sensing for C5 series IC forklifts.

Crown Equipment debuts "EmPulse" Acoustic Emission sensing for C5 series IC forklifts. Sep 11, 2026. Crown Equipment Corporation has introduced the "EmPulse" engine condition monitoring system for its C5 series internal combustion forklifts. In heavy-duty manufacturing and lumber yards, forklift engines operate continuously under severe load cycles. Traditional engine condition monitoring relies on periodic oil sampling, which only detects metal wear particles after significant component degradation has already occurred. By the time oil analysis flags high iron content, the cylinder walls are often deeply scored. The EmPulse system mounts "Piezoelectric Acoustic Emission Sensors" directly to the engine block cylinder banks and the cylinder head. The engineering breakthrough is the "Cyclic Pressure Wave Analysis." As each cylinder fires, the combustion pressure wave generates a distinct acoustic signature that travels through the cast iron block. The ECU learns the baseline acoustic profile of a healthy cylinder during the first 50 hours of operation. If a single cylinder begins to lose compression due to a stuck or worn injector valve, a leaking valve seat, or early piston ring wear, the combustion pressure wave for that specific cylinder becomes attenuated (softer and longer duration). The EmPulse algorithm detects this acoustic deviation in real-time and flags the specific cylinder fault before the engine misfires or the oil analysis shows metal. Furthermore, the system features "Fuel Knock Acoustic Filtering." It can distinguish between the normal combustion knock of heavy diesel fuel and the metallic ping of a failing crankshaft bearing by analyzing the frequency spectrum of the acoustic emission. This early warning system allows maintenance managers to schedule injector or valve replacements during planned downtime, reducing catastrophic engine failures by 60% and eliminating the labor cost of sending oil samples to remote laboratories. No Information

Xiamen Liteng Engineering Machinery Co., Ltd.
Aug 31st, 2026
Crown Equipment debuts "Ai-Fork" Vision-Guided pallet entry for RR5700 reach trucks.

Crown Equipment debuts "Ai-Fork" Vision-Guided pallet entry for RR5700 reach trucks. Aug 31, 2026. Crown Equipment Corporation has introduced the "Ai-Fork" vision guidance system for its RR5700 series reach trucks. In high-density warehouses, pallets are often stored with only 50mm of clearance between them. Operators must rely on muscle memory and small mirrors to align the forks with the pallet pockets, a process that takes several seconds of careful maneuvering. Misalignment results in the fork tips hitting the pallet stringers, splintering the wood or damaging the racking beams. The Ai-Fork system uses a "Stereo Vision Camera" mounted on the carriage, aimed directly at the fork tips. The engineering innovation is the "Pallet Pocket AI Recognition Model." The system is trained to identify the dark openings of wood and plastic pallet pockets, regardless of lighting conditions or pallet color. When the operator drives the reach truck into the aisle, the camera detects the target pallet pockets up to 2 meters away. As the operator pushes the "Enter" joystick forward, the system takes over the micro-positioning. It uses the "Proportional Side-Shift and Tilt Valves" to automatically align the fork tips perfectly with the pocket centers. If the forks are 30mm too high, the system automatically lowers the mast; if they are 15mm to the left, it side-shifts the carriage. The forks glide into the pallet smoothly without any physical contact with the wood. This automated entry system reduces pallet repair costs by 40% and decreases the time taken to pick a pallet from 8 seconds to 2.5 seconds, significantly boosting warehouse throughput. No Information

Xiamen Liteng Engineering Machinery Co., Ltd.
Aug 19th, 2026
Crown Equipment unveils "Smart-Grab" Fork auto-alignment for FC 4500 series.

Crown Equipment unveils "Smart-Grab" Fork auto-alignment for FC 4500 series. Aug 19, 2026. Crown Equipment Corporation has introduced the "Smart-Grab" automated fork alignment system for its FC 4500 series heavy-duty electric forklifts. In distribution centers, drivers often misalign forks when entering pallets, causing pallet damage or unstable loads. Traditional side-shift requires the operator to manually "feel" the alignment. The Smart-Grab system mounts a "3D Depth Camera" on the fork carriage. As the operator approaches a pallet, the camera scans the pallet stringer gaps. The engineering innovation is the "Active Side-Shift Logic." The system calculates the exact lateral offset between the forks and the pallet pockets. It then automatically commands the proportional side-shift solenoid to move the forks into perfect alignment, within a 5mm tolerance. Crucially, the system features a "Load Center Optimization" module. As the forks enter the pallet, load cells on the fork heels measure the weight distribution. If the load is heavier on one side (asymmetric load), the system automatically adjusts the mast tilt to ensure the center of gravity is directly over the drive axle before lifting. This prevents the forklift from becoming dynamically unstable when the load is raised. This automation reduces pallet damage by 40% and increases picking/put-away cycle speed by 15%. No Information