Vice President of Marketing

VP of Marketing

Truveta transforms healthcare into intelligence. Built with and owned by US health systems united by a mission of Saving Lives with Data, Truveta powers breakthrough discoveries, auditable data fit for regulatory submissions, and AI that improves patient care.

At Truveta, we are building something that has never existed before, bringing together healthcare, science, and technology to tackle some of the most important challenges in human health. Our mission calls us to think big, move with urgency, and build with purpose. We are looking for exceptional people who are energized by hard problems, inspired by the opportunity to improve health, and committed to building a company and culture where talented people can do their best work.

Our team is a special combination of software, health, and big data experience. We are building a talented team of passionate, mission-oriented, and innovative thinkers.

Truveta was born in the Pacific Northwest, but we have employees who live across the country.  Our team enjoys the flexibility of a hybrid model and working from anywhere. In person attendance is required at least once per year for an onsite meeting. 

For overall team productivity, we optimize meeting hours in the pacific time zone. We avoid scheduling recurring meetings that start after 3pm PT, however, ad hoc meetings occur between 8am-6pm Pacific time. #LI-remote

Who we need 

Truveta is rapidly building a talented and diverse team to tackle complex health and technical challenges. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference. If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.

This opportunity 

The Vice President of Marketing is a member of the Truveta Leadership Team responsible for setting Truveta’s marketing strategy, building a world-class marketing organization, and driving demand and business growth. This leader will own product and growth marketing, including positioning, messaging, go-to-market strategy, market and competitive intelligence, demand generation, and the successful launch and growth of Truveta products and services.

Working closely with Product, Sales, Finance, and other leaders across Truveta, the VP of Marketing will bring deep market and customer insight to business strategy, including product strategy, pricing, packaging, and go-to-market decisions. This leader will bring demonstrated expertise in commercializing and monetizing AI and data-driven products, translating complex technology and capabilities into differentiated customer value and scalable growth.

The VP of Marketing will partner closely with Corporate Communications to strengthen the Truveta brand and translate our company narrative into compelling marketing campaigns, content, experiences, and sales enablement for our priority audiences.

Equally important, this person will be an exceptional people leader who attracts, develops, and inspires world-class marketing talent. They will build a high-performing organization grounded in clarity, accountability, innovation, mission alignment, respect, and teamwork. As a member of the Truveta Leadership Team, they will bring strategic clarity to complex markets and business opportunities, set priorities, and focus the organization on the work that will have the greatest impact.

Responsibilities will include:  

• Lead Truveta’s end-to-end marketing strategy and execution, spanning product marketing, growth marketing, demand generation, and go-to-market strategy to drive business growth.
• Build, lead, and develop a world-class marketing organization, attracting and growing exceptional talent, creating clarity and accountability, and fostering a culture of innovation, high performance, mission alignment, respect, and teamwork
• Own product positioning, value propositions, and go-to-market messaging, using customer and market insights and testing to ensure Truveta’s offerings resonate with priority audiences
• Develop a deep understanding of Truveta’s markets, customers, competitors, and broader ecosystem, translating insights into marketing, product, and company strategy
• Define priority buyer and user audiences and develop strategies to reach, engage, and motivate them throughout the customer journey
• Lead go-to-market strategy and execution for new products, offerings, and features, including launch planning, market readiness, demand generation, and measurement
• Partner closely with Product Management, bringing market, customer, and competitive insights to inform product strategy and roadmap decisions, while leading positioning, go-to-market strategy, and market activation. Collaborate on pricing and packaging to ensure Truveta’s products deliver differentiated customer value and drive business growth.
• Build a scalable growth engine that creates demand, advances prospects through the customer journey, and delivers qualified opportunities to the sales team.
• Establish clear measurement and accountability across marketing, using data, experimentation, and technology to continually improve performance and marketing investment. Partner closely with Corporate Communications to strengthen the Truveta brand and translate the company narrative into compelling campaigns, sales enablement, and experiences
• Develop strategic co-marketing opportunities with health system members, life science customers, technology partners, and others to extend Truveta’s reach and accelerate growthServe as a trusted, influential partner to Product, Engineering, Finance, Sales, Corporate Communications, and Truveta leadership, communicating strategy, priorities, expectations, and results with clarity.

 Key Qualifications 

• 20+ years experience in product marketing or marketing discipline, ideally with a background in health and technology, ideally focused on subscription services and AI monetization  
• Depth experience in creating world-class positioning and messaging frameworks, mapped to business goals   
• Strong analytical skills, with depth understanding of market conditions, customer needs and competitive offerings desired   
• Ability to deeply understand and articulate a highly technical product, spanning complex data pipelines, AI systems, and rich scientific and research workflows
• Demonstrated ability to lead cross-functional teams with excellent leadership, communication, and organizational skills required   
• Experience across the entire marketing mix, including measurable results and impact
• Ability to influence and also be a team player required  
• Must embrace and respect the critical nature of protecting the Truveta brand  
• Strong writer, creative thinker and nimble executor  
• Great collaborator and ability to adopt new technologies quickly  
• Ability to lead teams and also work independently in an agile environment   

*Be prepared to share examples of your work, along with a resume. 

Why Truveta?

Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional and everything in between. Join us as we build an amazing company together.

We Offer:

• Interesting and meaningful work for every career stage
• Great benefits package
• Comprehensive benefits with strong medical, dental and vision insurance plans
• 401K plan
• Professional development & training opportunities for continuous learning
• Work/life autonomy via flexible work hours and flexible paid time off
• Generous parental leave
• Regular team activities (virtual and in-person)
• The base pay for this position is $300,000 to $340,000. The pay range reflects the minimum and maximum target. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.

If you are based in California, we encourage you to read this important information for California residents linked here.

Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don’t meet all of the requirements.