Full-Time
Director – Product Marketing
Confirmed live in the last 24 hours
Media measurement and optimization platform
Senior, Expert
New York, NY, USA
- BA or BS degree; MBA or quantitative graduate degree a plus
- 10+ years experience in product marketing; digital publisher experience preferred
- Track record of influencing behavior at a variety of levels in the organization, including cross-functional managers and senior executives
- Experience working globally and empathetic to customer needs
- Aptitude for working with analytics and data to develop growth strategies for products
- Experience engaging with teams cross-functionally
- Deep understanding of the media landscape and passion for digital advertising
- Excellent presentation skills and client interaction
- Mix of creativity with strategic thinking and strong organizational skills
- Strong communication skills, both written and verbally
- Comfortable serving as a spokesperson at industry events and in trade media
- Passion for building teams and developing talent; experience managing teams of 10+
- Drive global product adoption across publisher solutions with a focus on CTV ad server
- Represent the voice of the market and define customer demand for product investments and revenue growth
- Oversee go-to-market strategies, positioning, branding, and packaging of publisher products and data solutions
- Coach product marketing team on business strategy for an industry-leading publisher experience
- Support field organization with effective marketing collateral and client-facing support
- Work with Design and UX teams to create compelling marketing collateral
- Provide input to Product and Engineering organization for ad product strategy
- Collaborate with commercial leadership to understand and remove revenue blockers
- Partner with Marketing and Product team to develop customer success stories
- Publish thought leadership to educate publisher decision makers and generate demand
Integral Ad Science offers a media measurement and optimization platform with industry-leading technologies for viewability and invalid traffic verification on social media platforms, as well as video-level brand suitability measurement for CTV, enhancing campaign effectiveness and ensuring brand safety.
Company Stage
IPO
Total Funding
$276.1M
Headquarters
New York, New York
Founded
2009
6 month growth
↑ 1%1 year growth
↑ 6%2 year growth
↑ 30%Benefits
Healthcare: Comprehensive health insurance
Flexible PTO: Take what you need, when you need it
Retirement: 401k match in the US, country-specific pension plans
Parental leave: Full maternity and paternity leave
Community: Volunteer opportunities
Celebrating team players: Peer-nominated awards
Meals and snacks: Stocked kitchens to fuel your day
Team events: Frequent happy hours, parties and outings