Full-Time
Brand Strategist
Posted on 1/6/2025
Vivrelle
51-200 employees
Membership service for luxury fashion rentals
Compensation Overview
$140k - $150kAnnually
Senior
New York, NY, USA
This is a hybrid position, which implies that the candidate will need to work in-office some days.
- 5+ years of experience within brand marketing and/ or social media management
- Start-up experience or experience at a high-growth company is a plus
- Experience with TikTok and Instagram
- Strong analytical skills and ability to leverage data to identify actionable insights and optimize campaign performance
- Experience in managing and leading a team
- Comfortable communicating to senior management
- Proven track record of increasing traffic and customer conversion through targeted and accurate campaigns
- Strong organization and problem-solving skills
- Support in developing cross-channel social and web strategy across new product launches and evergreen campaigns achieving revenue goals.
- Spearhead revenue growth and creative innovation within your channel mix through a combination of creative strategy, campaign optimization and on-site growth tactics.
- Help drive strategy across channels to maximize the most efficient CAC and ROAS without sacrificing the brand or long term growth
- Stay current with emerging opportunities in the marketing world.
- Set overarching brand strategy for the social media team and assist in ideating on concepts and scripts, setting and owning social media and marketing calendar.
- Support in developing channel strategy across new product launches and evergreen campaigns achieving revenue goals.
- Increase follower growth and engagement through creative innovation within your channel mix through a combination of creative strategy, creative optimization, and new methods for optimizing engagement.
- Partner with the Brand, Creative, Social and Influencer teams to develop strategies & campaigns that drive profitable sales and revenue for our retail channels.
- Brainstorm creative ways to boost community engagement on social channels inclusive of new strategies and concepts for Instagram stories, email marketing, and TikTok.
- Compile weekly social media recaps inclusive of updates to social following, engagement, and notable brand mentions.
- Assist in research & planning for all Tiktok content.
- Assist in producing content for social channels- ideate, shoot, edit, and execute Tiktok content.
- Follow trends to help develop exciting, consistent, and fun messages across all platforms including Instagram, Tiktok, and Pinterest.
- Manage a small team by providing mentorship and support on a daily basis.
- Start-up experience or experience at a high-growth company is a plus
Vivrelle provides a membership service that allows individuals to borrow high-end designer handbags and jewelry, catering primarily to fashion-conscious women. Members can choose from four tiers of membership, starting at $45 per month, which offer varying levels of access to luxury items, with the option to swap or purchase items. What makes Vivrelle unique is its unlimited stylist appointments, enhancing the customer experience, and its collaborations with brand partners for exclusive deals. The company's goal is to offer a flexible, cost-effective, and sustainable way for consumers to enjoy luxury fashion.
Company Size
51-200
Company Stage
Series B
Total Funding
$69M
Headquarters
New York City, New York
Founded
2018
Simplify's Take
What believers are saying
- Vivrelle raised $35 million in Series B funding to accelerate growth.
- Partnership with Shopbop enhances accessibility to luxury accessories.
- Growing interest in sustainable fashion boosts demand for rental models like Vivrelle.
What critics are saying
- Shift in aspirational shopper behavior towards travel may reduce demand for luxury rentals.
- Increased competition from luxury hotels offering embedded beauty experiences.
- Hospitality brands entering retail space could increase competition in luxury market.
What makes Vivrelle unique
- Vivrelle offers a unique membership model for luxury fashion rentals.
- The company provides unlimited stylist appointments for personalized customer experiences.
- Vivrelle collaborates with brand partners for exclusive access to new collections.
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Benefits
Health Insurance
401(k) Company Match
Stock Options
Remote Work Options
Paid Vacation
Commuter Benefits
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 6%While beauty brands have ventured into the realm of hospitality, looking to get a slice of the travel boom, hospitality brands are also seeking to establish a stronger presence with those who aren’t traveling by allowing consumers to recreate the experiences in the comfort of their own homes. . This strategic shift has allowed companies to leverage their brand equity and expertise to offer consumers a wider range of products. One example of this trend is the Four Seasons Hotel, which ventured into retail by launching its own line of mattresses, bedding, and home items. The foray feels relevant as the hotel represents the kind of luxurious accommodations many dream of staying in and leaves many wondering how they make the Four Seasons experience an experience. . The Four Seasons Experience
The aspirational shopper, once a core target demographic for high-end brands, seems to be in a state of flux. As the traditional luxury market contends with price hikes and changing spending patterns, an interesting trend is emerging — an uptick in the travel sector. For decades, luxury brands have coveted the aspirational shopper, a consumer who may not have the financial means to consistently purchase their products but seeks to associate with the allure, prestige, and lifestyle these brands represent. Aspirational shoppers often make calculated purchases, investing in a statement piece or an accessory that provides a taste of luxury. However, the current climate of inflation has introduced new complexities into this equation. Rising prices across various sectors have made traditional luxury purchases more daunting for the aspirational shopper
When guests check in to a luxury hotel, they expect to enjoy ultimate comfort, exceptional customer service, access to high-end amenities and facilities, and the chance to indulge in a unique and exclusive experience. These factors make up the customer experience brands want. Hotels of all categories have been striving to enhance their guests’ experiences by adding a touch of luxury, and one of the most tangible aspects of this is through toiletries. These products not only serve as amenities for guests to use during their stay, but they also often become coveted souvenirs that guests take home with them. As a result, brands are increasingly interested in participating in the hotel guest experience, as it provides additional exposure and reach, creating connections with guests they may not have otherwise had the chance to engage with. Partnering with hotels becomes even more enticing for brands because it increases the likelihood of their products being tested by guests, which can boost brand consideration levels
Vivrelle, the membership club for borrowing designer handbags, has partnered with online retailer Shopbop to make luxury accessories more accessible to consumers.
Since Vivrelle raised its Series A in April 2021, the accessories membership club has increased revenue by 600% and aims to accelerate growth across all aspects of its business. NEW YORK, Nov. 4, 2022 /PRNewswire/ -- Vivrelle, the first-of-its-kind membership club that offers access to a shared closet of designer handbags and accessories, today announced the close of a $35 million Series B financing round led by 3L Capital, with participation from Origin Ventures, Chapford Capital Group, Plus Capital, actresses, Lily Collins and Nina Dobrev, and personality and entrepreneur Morgan Stewart McGraw