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Overview
Vivrelle runs a membership-based luxury fashion rental service focused on handbags and jewelry. Customers pay monthly subscriptions across four tiers to borrow items from an extensive collection, keep items as long as they want, swap pieces, or buy items they love. The company also provides unlimited stylist appointments and partners with brands to offer exclusive access and deals. This model creates recurring revenue from subscriptions and can generate extra income from item purchases. Unlike typical rental services, Vivrelle emphasizes personalized styling support and brand collaborations to enhance value. Its goal is to make designer accessories more accessible, sustainable, and affordable while growing in the luxury rental market.
About Vivrelle
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
Series C
Total Funding
$131M
Headquarters
New York City, New York
Founded
2018
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Simplify's Take
What believers are saying
- Privée can lift ARPU by monetizing ultra-luxury demand and concierge services.
- The $62 million Series C funds showroom expansion, product diversification, and technology development.
- Four Seasons and Marriott Bonvoy partnerships expand member acquisition through premium hospitality channels.
What critics are saying
- Shared access undermines scarcity, risking pushback from Hermès, Van Cleef, and Bvlgari.
- Seasonal pop-ups drive temporary traffic, but they do not create durable distribution.
- Buying favored items shrinks inventory and forces heavy replenishment spending.
What makes Vivrelle unique
- Privée launched April 30, 2026, offering invite-only Hermès, Kelly, and Van Cleef access.
- Vivrelle combines luxury rental, purchase options, and private showroom concierge in New York.
- The Bridgehampton pop-up with Kith Women blends membership commerce with experiential retail.
- Ella, launched with Revolve and Fwrd on April 10, 2026, adds AI styling.
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Funding
Total Funding
$131M
Above
Industry Average
Funded Over
4 Rounds
Industry standards
Benefits
Health Insurance
401(k) Company Match
Stock Options
Remote Work Options
Paid Vacation
Commuter Benefits
Wellness Program
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 5%2 year growth
↓ -1%The luxury membership service Vivrelle has launched an AI personal styling tool called Ella, in partnership with Revolve and Fwrd.
The luxury membership platform Vivrelle, which allows customers to rent high-end goods, announced Thursday the launch of an AI personal styling tool called Ella as part of its partnership with fashion retailers Revolve and FWRD.
Vivrelle, a luxury accessories membership club, secured $62 million in Series C funding led by Protagonist. The funds will be used to expand showrooms in the U.S., diversify products, and develop new technologies, including AI. Vivrelle aims to enhance its luxury membership experience. Previously, in 2022, Vivrelle raised $35 million in Series B funding.
Luxury accessories membership club Vivrelle announced on Wednesday the closing of a $62 million Series C funding round led by Protagonist.
Vivrelle raises $62M in Series C funding.
Vivrelle is Hiring for 6 Jobs on Simplify!
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About Vivrelle
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
Series C
Total Funding
$131M
Headquarters
New York City, New York
Founded
2018
Vivrelle is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today