Vivrelle

Vivrelle

Membership-based luxury accessory rental service.

Overview

Vivrelle runs a membership-based luxury fashion rental service focused on handbags and jewelry. Customers pay monthly subscriptions across four tiers to borrow items from an extensive collection, keep items as long as they want, swap pieces, or buy items they love. The company also provides unlimited stylist appointments and partners with brands to offer exclusive access and deals. This model creates recurring revenue from subscriptions and can generate extra income from item purchases. Unlike typical rental services, Vivrelle emphasizes personalized styling support and brand collaborations to enhance value. Its goal is to make designer accessories more accessible, sustainable, and affordable while growing in the luxury rental market.

About Vivrelle

Simplify's Rating
Why Vivrelle is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

51-200

Company Stage

Series C

Total Funding

$131M

Headquarters

New York City, New York

Founded

2018

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Simplify's Take

What believers are saying

  • May 22, 2026 Bridgehampton and September 10, 2026 SoHo activations expand physical reach.
  • Kith Women and Renggli partnerships give Vivrelle cultural credibility and member acquisition.
  • Ella AI drives shopping conversion and keeps members inside Vivrelle's ecosystem longer.

What critics are saying

  • Luxury resale giants and brand-owned rental programs squeeze Vivrelle's supply economics in 2026.
  • Privée depends on scarce authenticated inventory; counterfeit disputes or shortages erode trust quickly.
  • If fashion demand weakens, membership churn hits recurring revenue and showroom expansion stalls.

What makes Vivrelle unique

  • Vivrelle's April 30, 2026 Privée tier targets authenticated Birkin and Kelly access.
  • Its June 2025 $62 million Series C from Protagonist funded inventory and expansion.
  • Vivrelle's Ella AI and Complete The Look combine borrowing, shopping, and styling.

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Funding

Total Funding

$131M

Above

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$62M
Vivrelle
$100M
Oura

Benefits

Health Insurance

401(k) Company Match

Stock Options

Remote Work Options

Paid Vacation

Commuter Benefits

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

↓ -4%

1 year growth

↑ 0%

2 year growth

↓ -5%
PR Newswire
Sep 3rd, 2026
VIVRELLE and MORGAN STEWART mcgraw's fashion brand RENGGLI join forces for NEW YORK Fashion Week POP-UP.

VIVRELLE and MORGAN STEWART mcgraw's fashion brand RENGGLI join forces for NEW YORK Fashion Week POP-UP. Sep 03, 2026, 10:10 ET The limited-time SoHo experience marks Renggli's first-ever pop-up and third anniversary, bringing its new Fall Collection to life, alongside Vivrelle's curated assortment of designer handbags and jewelry NEW YORK, Sept. 3, 2026 /PRNewswire/ - Vivrelle, the first-of-its-kind membership club offering shared access to designer handbags, jewelry and diamonds, alongside exclusive members-only experiences, is joining forces with fashion icon and founder Morgan Stewart McGraw and her luxury fashion brand, Renggli. The partnership brings to life a limited-time New York Fashion Week pop-up at 76 Wooster Street in SoHo, open September 10-13. As Vivrelle continues to expand how members experience luxury, the brand is growing its physical presence with a first-time pop-up collaboration with Renggli during New York Fashion Week. Celebrating Renggli's third anniversary, the partnership brings the two brands together for an immersive luxury shopping experience, extending Vivrelle's membership club into a new physical setting. The partnership is also a full-circle moment for Vivrelle and Stewart McGraw, who was an early investor in and supporter of the luxury membership club. The NYFW collaboration represents a natural next chapter in their longstanding relationship and shared point of view on making luxury feel fresh, flexible and integrated into everyday style. "Morgan has been part of Vivrelle's journey from early on, so bringing our brands together during New York Fashion Week feels like such a natural, full-circle moment," said Blake Geffen, CEO and Co-Founder of Vivrelle. "We've always shared a point of view on luxury that feels elevated but still fits into everyday life, and this pop-up brings that to consumers in an exciting way. Pairing Renggli's new fall collection with Vivrelle's closet gives people a new way to discover, style and experience pieces they love." Throughout the four-day pop-up, guests will be able to discover Vivrelle's curated assortment of designer handbags and jewelry, available to borrow or purchase, alongside the debut of Renggli's all-new Fall Collection. The Fall Collection features Renggli's signature knitwear, including the Cashmere Donegal Polo and the Silk Cashmere V-Neck Sweater, alongside standout silhouettes including the Cargo Skirt, the Renggli Long Sleeve Tee, and the Trench Coat. "I've believed in Vivrelle from the beginning, so getting to celebrate Renggli's third anniversary and our first-ever pop-up together feels incredibly special," said Morgan Stewart McGraw, Founder and Designer of Renggli. "I wanted this space to feel like the ultimate fall closet including Renggli's new collection alongside incredible bags and jewelry from Vivrelle, all styled in a way that feels effortless, elevated and actually wearable. I can't think of a better way to introduce the collection." The collaboration builds on Vivrelle's continued expansion into physical retail and experiential luxury, complementing its digital membership platform with opportunities for consumers to experience the brand in person. Vivrelle members have access to an extensive shared closet of luxury accessories, with the flexibility to borrow pieces with no set return date, swap styles or purchase items at members-only pricing. POP-UP DETAILS Vivrelle x Renggli NYFW Pop-Up 76 Wooster Street New York, NY 10012 September 10-13, 2026 [11am-7pm] Space secured in partnership with PEP Real Estate (PEPRealEstate.com). ABOUT VIVRELLE Founded in September 2018 by newlyweds Blake and Wayne Geffen, Vivrelle is a first-of-its-kind membership club that provides access to a shared closet of coveted designer handbags, jewelry and diamonds for a monthly membership fee. With a dedication to making luxury accessories fun and flexible, Vivrelle provides members with the ability to borrow items with no return date. In a fresh take on the try-before-you-buy model, Vivrelle members are also able to purchase items they love from Vivrelle's closet at exclusive members-only discounted prices. Encompassing the true meaning of a membership club, Vivrelle offers exclusive club perks, further transforming the way consumers experience luxury in everyday life. ABOUT RENGGLI Founded in 2023 by Morgan Stewart McGraw, Renggli redefines what modern dressing looks and feels like. Grounded in an ethos of uncompromising quality, these are the clothes you actually reach for. The collection moves between everyday staples and statement pieces, all rooted in the same idea: timeless style, made effortless. ABOUT MORGAN STEWART MCGRAW Morgan Stewart McGraw is a founder, fashion tastemaker, and host known for her sharp point of view, elevated personal style, and unfiltered humor, qualities that have earned her a loyal following across TV, social, and digital platforms. She first gained recognition on E!, eventually becoming a longtime host and panelist across the network's Daily Pop, Nightly Pop, and red-carpet specials. Stewart McGraw is now the founder and designer of Renggli, a luxury essentials brand built on her signature approach to modern, effortless dressing, and the host of "The Morgan Stewart Show" on SiriusXM, a weekly podcast covering fashion, relationships, motherhood, and pop culture. SOURCE Vivrelle

Penske Media Corporation
May 14th, 2026
Vivrelle and Kith Women team up for summer pop-up in Bridgehampton, N.Y.

Vivrelle and Kith Women team up for summer pop-up in Bridgehampton, N.Y. A curated assortment of Vivrelle's designer handbags and jewelry will be available to borrow or purchase, alongside Kith Women summer 2026 collection. May 14, 2026, 1:15pm Kith Women, in partnership with Vivrelle, a luxury membership club offering designer handbags, jewelry and diamonds, will open a summer-long pop-up in Bridgehampton. The space represents Kith Women's first retail presence in the Hamptons, and the first collaboration between the two brands. It also marks Vivrelle's second seasonal retail concept. Located at 2397 Montauk Highway, the more than 1,400-square-foot space was designed by For Everyday Life to evoke a classic Hamptons-style home. The interior features a beach-inspired vibe, with shades of blue and natural wood. Throughout the season, visitors can enjoy a front lawn activation featuring offerings from Ronnie's Pronto and Kith Treats. Food and beverage offerings include signature Pronto Freezes in coffee and matcha flavors, creamsicles and a curated selection of Kith Hospitality apparel. You May also like. Inside, the offerings bring together luxury rental and retail through Vivrelle's curated assortment of designer handbags and jewelry, available to borrow or purchase, alongside the Kith Women summer 2026 collection. The Kith collection features an expanded assortment of fashion accessories, swimwear, matching sets, and seasonal silhouettes, along with Kith Kids apparel and accessories, which will be available for purchase. "This is a natural evolution of how we think about retail and the ongoing expansion of our membership offerings," said Blake Geffen, founder and chief executive officer of Vivrelle. "Our goal has always been to build a brand that gives members a true 360-degree lifestyle experience. Through our partnership with Kith Women, we're bringing that vision to life in a more immersive and dynamic way. We're excited to create a destination where fashion, lifestyle and community come together." Throughout the summer, the pop-up will host weekly activations, including brand collaborations, wellness experiences and exclusive member events. The Vivrelle & Kith Women Bridgehampton pop-up opens May 22, and will operate daily throughout the summer. Newsletters

The Cullman Times
Apr 30th, 2026
Vivrelle launches Privée, an invite-only Membership Tier with exclusive perks.

Vivrelle launches Privée, an invite-only Membership Tier with exclusive perks. PR Newswire Today at 11:42am PDT The New Membership Tier Unlocks Access To One of the Most Prestigious Multi-Designer Collections in the U.S., Alongside Premium Travel, Hospitality, and Lifestyle Perks NEW YORK, April 30, 2026 /PRNewswire/ - Vivrelle, the first-of-its-kind membership club offering access to a curated shared closet of designer handbags, jewelry and accessories, today announces the launch of Privée, an ultra-luxury, invite-only membership tier centered around the most sought-after handbags and jewelry in the world. With Privée, Vivrelle introduces the first invitation-only membership dedicated to a top-tier curation of ultra high-end accessories, including authenticated Hermès Birkin and Kelly bags, Van Cleef & Arpels necklaces, Bvlgari jewelry and more. This membership tier formalizes a new way to engage with a category historically defined by limited access. Now through a private section of the Vivrelle platform and showroom, members gain entry to one of the most prestigious multi-designer collections in the United States. Privée members can rotate authenticated pieces on a monthly basis, with the ability to request specific styles including, materials, and hardware, as well as purchase items directly from the multi-category designer collection. Additionally, Privée members are invited to explore the collection in a private closet space at Vivrelle's New York City showroom, complete with VIP concierge service onsite. Aside from access to the most coveted designer pieces, Privée members will unlock exclusive travel lifestyle benefits, creating a full 360-degree luxury ecosystem. Partners at launch will include ResX and Marriott Bonvoy, with plans to continue expanding perks on an ongoing basis. "At Vivrelle, we've built the largest membership platform for luxury accessories in the country," said Blake Geffen, Co-founder of Vivrelle. "Privée is a natural evolution of that vision. As more consumers prioritize access and flexibility, we seek to expand how clients engage with the highest tiers of luxury and all its verticals. We are excited to continue our vision of bringing luxury to consumers on their terms." Privée will be offered exclusively as an add-on for Vivrelle's long-term, existing members. Non-Vivrelle members are invited to apply to Privée's growing waitlist. With this launch, Vivrelle continues to expand the shared closet model into the ultra-luxury space, combining scale, authentication, concierge service, and recurring membership to redefine how consumers access the rarest products in fashion while maintaining their prestige. **About Vivrelle ** Founded in September 2018 by newlyweds Blake and Wayne Geffen, Vivrelle is a first-of-its-kind membership club that provides access to a shared closet of coveted designer handbags, jewelry and diamonds for a monthly membership fee. With a dedication to making luxury accessories fun and flexible, Vivrelle provides members with the ability to borrow items with no return date. In a fresh take on the try-before-you-buy model, Vivrelle members are also able to purchase items they love from Vivrelle's closet at exclusive members-only discounted prices. Encompassing the true meaning of a membership club, Vivrelle offers exclusive club perks, further transforming the way consumers experience luxury in everyday life. SOURCE Vivrelle This is a paid placement. For further inquiries, please contact PR Newswire directly.

Who What Wear
Oct 11th, 2025
I Tried an AI Personal Stylist - Here's Everything it Picked Out for My Fall Wardrobe

The luxury membership service Vivrelle has launched an AI personal styling tool called Ella, in partnership with Revolve and Fwrd.

Advanced AI News
Sep 4th, 2025
Fashion retailers partner to offer personalized AI styling tool 'Ella'

The luxury membership platform Vivrelle, which allows customers to rent high-end goods, announced Thursday the launch of an AI personal styling tool called Ella as part of its partnership with fashion retailers Revolve and FWRD.

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