Q

Quizlet

Education tools for students and teachers

Senior Communications Manager - Brand Social & PR

Social Media Strategy & Management +1Confirmed live in the last 24 hours
Full-timeSan Francisco, CA, USANo salary listed

About the Job

Requirements

  • Deep understanding of what makes branded social content engaging and how to differentiate a brand on social.
  • Proven track record of creating engaging short-form content; aggregate views may be in the tens or hundreds of millions.
  • Strong grasp of the media landscape and ability to generate insights from trends in learning, consumer, technology, and business.
  • Ability to analyze why content goes viral and connect content performance to business impact.
  • Strong command of timing, message, and voice when managing internal leaders and external partners through a launch or story.
  • Creative storytelling ability and current knowledge of viral trends and cultural moments.
  • Recognized authority in the field, with cross-functional partners seeking the person's opinion and approval, and judgment to make independent calls on complex work and pivot when work is not right for the brand.
  • Experience directing outside agencies or vendors, briefing them, improving the quality of their work, and deciding what to keep in-house.

Responsibilities

  • Own strategy, ideation, creation, posting, community management, and measurement for Quizlet-branded social channels, creating content hands-on daily.
  • Build recurring themes, motifs, and storytelling that make Quizlet a participant in pop culture through content and coverage.
  • Run product and company announcements end-to-end, including press releases, media pitching, and amplification across blog, social, and paid channels, with a goal of growing earned media coverage 20% year over year.
  • Plan and execute tentpole moments across social and PR, including Spring Rush, back-to-school, finals, March Madness, April Fools', and timely newsjacking; maintain an always-on calendar and assess which moments merit investment.
  • Build media relationships and raise visibility with top-tier press; support thought leaders with points of view on AI, the future of education, and digital learning; use data storytelling, including How America Learns research, to develop content for speaking engagements, executive social, and media opportunities.
  • Own the PR agency relationship and budget, set priorities, brief agency partners, hold their work to standards, and collaborate on outbound communications and reactive or crisis situations.
  • Monitor and engage with communities across channels daily, route user issues to internal teams, and relay community feedback to product and marketing.
  • Partner with Paid, Lifecycle, PMM, Brand Design, Product, Ads, and the social agency partner to measure impact and ensure work aligns with brand and business goals.
  • Track content and coverage performance against views, engagement, and user growth, and explain what worked so it can be repeated.
  • Submit Quizlet products, brand, and leaders for industry awards and speaking opportunities.
  • Coordinate rapid-response and crisis communications with leadership and external agencies; serve as point person for reputation management and media inquiries during sensitive situations.

Desired Qualifications

  • Experience leading social media for a top-tier, leading brand.
  • Experience partnering across social and PR to generate earned media from viral social content.
  • Experience coordinating on-set film shoots, including campus filming and logistics for physical items across locations.
  • Self-starting, proactive approach with a bias toward action and ability to unblock oneself.

About the Company

Quizlet

Education tools for students and teachers

Quizlet provides learning tools for students and teachers, reaching millions of active users worldwide and offering a leading education app on web and mobile. Users create study sets (flashcards) and study them in multiple modes (flashcards, tests, games) across devices, with free access plus optional premium features. The platform stands out due to its large global user base, vast library of user-generated content, multi-device access, and a free-plus-premium model that also uses ads. Its goal is to make learning accessible and effective for students and teachers while growing revenue through subscriptions and advertising.

Company size
201-500
Company stage
Series C
Total funding
$62M
Headquarters
San Francisco, CA
Founded
2005

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