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Purpose Brands

Purpose Brands

Operates global fitness and wellness brands

Manager, E-Commerce Operations & Analytics

Full-Time
$80k - $90k/yr

+ 401(k) match at 4%

Mid
Boca Raton, FL, USA+1 more

More locations: Woodbury, MN, USA

Hybrid

Four days on-site each week; remote optional on Fridays.

About the job

Requirements
  • Strong e-Commerce operational experience with the ability to manage detailed day-to-day platform responsibilities.
  • Advanced Excel skills and strong analytical ability.
  • Strong problem-solving and root-cause-analysis capabilities.
  • Ability to quickly learn new platforms, systems, and processes.
  • Experience leveraging AI and automation to improve productivity and decision-making.
  • A proactive, organized, accountable, and highly motivated approach.
  • Strong ownership and follow-through.
  • Flexibility to step in when critical operational issues arise.
  • A collaborative approach that values shared knowledge and accountability.
Responsibilities
  • Support day-to-day e-Commerce operations for legacy SEB brands on Adobe Commerce.
  • Manage and provide backup coverage for product setup, promotions, catalog updates, and site operations.
  • Develop expertise in Adobe Commerce and related technologies and processes.
  • Partner with BDA, IT, and third-party vendors to investigate and resolve technology and operational issues.
  • Support system testing, enhancements, implementations, and platform improvements.
  • Serve as the primary analytical resource for e-Commerce.
  • Lead Order Management reporting, analysis, projects, and process improvements.
  • Build dashboards, models, and exception reporting to proactively identify issues.
  • Analyze complex data and translate findings into actionable recommendations.
  • Lead FedEx shipping and delivery analytics.
  • Develop and monitor key operational KPIs.
  • Identify opportunities to leverage AI and automation across e-Commerce and Supply Chain.
  • Automate manual reporting and recurring processes.
  • Lead root-cause analysis and drive corrective actions.
  • Identify opportunities to improve operational efficiency, platform performance, and the franchisee experience.
  • Partner with the Manager, e-Commerce – BigCommerce to develop working knowledge of BigCommerce operations and processes.
  • Provide backup support for BigCommerce during absences, peak periods, or critical business needs.
  • Share best practices, analytics, tools, and process improvements across platforms.
  • Strengthen overall e-Commerce coverage and reduce single points of failure.
  • Partner with Supply Chain, IT, Product, Marketing, Finance, BDA, FedEx, and third-party vendors.
  • Lead operational, analytical, and technology projects across e-Commerce and Supply Chain.
  • Take ownership of issues and projects and drive them through completion.
  • Support additional priorities and special projects as assigned.
Desired Qualifications
  • Experience with Adobe Commerce/Magento.
  • Experience with BigCommerce.
  • Experience with ERP, Order Management, Power BI, SQL, or similar tools.

About the company

Purpose Brands, LLC manages and supports a global portfolio of fitness, nutrition and wellness franchises. It owns and operates brands like Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security, serving more than 7,000 communities and millions of people across 46 countries with a combined 6 million members. The company uses a franchise operating model and a suite of services to help its brands and franchise owners grow and provide strong member experiences, generating about USD 3.7 billion in revenue. Its goal is to help franchise owners expand and consistently deliver quality fitness, health and wellness experiences while promoting personal wellness and trust in their brands.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Woodbury, Minnesota

Founded

N/A

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Simplify's Take

What believers are saying

  • Purpose Brands won 2026 Newsweek #1 rankings for Anytime Fitness and Orangetheory.
  • The 2026 Transformation Challenge drew 125,000 completions across Purpose Brands brands.
  • Rhone Fitness expanded Anytime Fitness in Kuwait during February 2026, extending GCC momentum.

What critics are saying

  • Honors Holdings bankruptcy and franchise disputes expose Orangetheory's brittle operator base.
  • Anytime Fitness faces a January 2026 TCPA class action in Oregon federal court.
  • The 2024 data-breach settlement signals recurring cybersecurity liability and brand-trust damage.

What makes Purpose Brands unique

  • Purpose Brands spans Anytime Fitness, Orangetheory, Waxing the City, and The Bar Method.
  • Orangetheory entered Italy in June 2026 with a smaller studio format.
  • Technogym partnership gives Purpose Brands localized equipment credibility in Rome.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Holidays

Flexible Work Hours

Remote Work Options

401(k) Company Match

Mental Health Support

Wellness Program

Employee Discounts

Hybrid Work Options

Professional Development Budget

Company News

PR Newswire
Jun 4th, 2026
Orangetheory Fitness enters Italian market with smaller studio format and Technogym partnership

Orangetheory Fitness is entering Italy for the first time, with Icon Palestre securing franchise rights to open four studios in the greater Rome metro area over the next four years. The expansion is part of Purpose Brands' international growth strategy following recent launches in Japan and the Gulf Cooperation Council. The Rome locations will feature a new smaller studio format with streamlined equipment, enabling growth in areas with limited real estate whilst reducing upfront capital costs for franchisees. Italian fitness manufacturer Technogym will supply a portion of the strength equipment. Purpose Brands, which owns Orangetheory and Anytime Fitness among other wellness brands, generates $3.9 billion in revenue and operates across 46 countries with six million members.

Associated Press
Apr 15th, 2026
Purpose Brands' Anytime Fitness and Orangetheory earn top Newsweek rankings

Purpose Brands announced that two of its fitness franchises earned top rankings in Newsweek's 2026 Readers' Choice Awards. Anytime Fitness was named best gym, whilst Orangetheory Fitness received recognition as best boutique fitness brand. The awards, voted on by consumers and industry experts, reflect member satisfaction and brand performance across Purpose Brands' portfolio. Chief executive Tom Leverton credited the recognition to trust from members, franchisees and team members. Purpose Brands operates nearly 6,000 locations across 46 countries and territories, serving six million members. The company's portfolio includes Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security, generating $3.9 billion in trailing twelve-month revenue.

Yahoo Finance
Feb 26th, 2026
Orangetheory Fitness to expand to 100 studios in Japan over next decade

Orangetheory Fitness has announced plans to expand to over 100 studios in Japan over the next decade through a renewed partnership with ITS Co., Ltd. The regional master franchisor, Orangetheory Japan Co., Ltd., signed a 10-year renewal agreement to establish 86 new studios by 2034. The expansion builds on Orangetheory's decade-long presence in Japan, with initial openings planned for Tokyo and surrounding areas including Kanagawa, Chiba and Saitama, extending to Nagoya. Orangetheory Fitness is part of Purpose Brands' portfolio and currently operates over 1,300 studios across more than 20 countries globally. The partnership reflects strong confidence in the brand's growth potential in Japan's competitive fitness landscape, where studio fitness has gained popularity over the past decade.