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Freeway Consulting

Especialista de Marketing Digital y Generación de Demanda

SEO Marketing +1Confirmed live in the last 24 hours
Full-timeMexico City, CDMX, MexicoNo salary listedIn-person

About the Job

Requirements

  • Training in Marketing, Advertising, Communications, Administration, Business, Analytics, or related areas; certifications and demonstrable experience are valued.
  • Three to five years of experience in digital marketing or demand generation, including at least two years managing Google Ads campaigns directly.
  • Experience in B2B marketing; experience in technology, SaaS, consulting, or professional services with consultative sales cycles is desirable.
  • Verifiable experience creating campaigns and content, with the ability to explain objectives, decisions, and results.
  • Current Google Ads Search Advertising certification through Skillshop, or willingness to obtain it during the first 60 days of employment.
  • Practical operation of Google Ads, including search campaigns, match types, search terms, ads, targeting, budgets, bidding, and optimization.
  • Google Analytics 4, Google Tag Manager, and Google Search Console, including interpreting metrics and diagnosing conversions, forms, and traffic sources.
  • Technical and strategic SEO, including keyword positioning, competitive analysis, indexing, on-page optimization, rank tracking, and measurement of organic conversions.
  • Knowledge of the B2B sales funnel and collaboration with sales; familiarity with a CRM, ideally Salesforce.
  • Ability to plan an editorial calendar and produce clear, useful, consistent content for different audiences and channels.
  • Demonstrable advanced use of ChatGPT and Claude for projects, instructions, files, information analysis, and content creation and editing.
  • Ability to distinguish digital activity from qualified demand; analytical thinking, curiosity, prioritization, attention to detail, autonomy, organization, follow-through, clear writing, editorial judgment, and accuracy.
  • Clear communication and collaborative work with sales, design, technology, and vendors.
  • Professional English for reading documentation and coordinating in English is desirable.

Responsibilities

  • Plan and execute demand-generation initiatives for priority markets and services, with audiences, messaging, and offers relevant to the buying cycle for Salesforce solutions.
  • Directly manage Google Ads campaigns, including setup, keywords, search terms, negative keywords, ads, targeting, budgets, bidding strategies, and optimization.
  • Analyze performance by country, campaign, and landing page; improve alignment among search intent, messaging, content, and conversion.
  • Identify inefficient spend, assess lead cost and quality, and recommend investment changes based on results and evidence.
  • Work with Sales to understand which leads become opportunities and apply that learning to campaigns, offers, and messaging.
  • Coordinate and optimize B2B digital campaigns, reviewing investment, audiences, keywords, ads, landing pages, conversions, and lead quality.
  • Identify opportunities to improve spend, targeting, and conversion; coordinate changes with specialists and vendors and evaluate results.
  • Prepare data-based recommendations on investment, campaign structure, targeting, and growth.
  • Define and execute organic-positioning plans by country, service, and strategic page, with priorities, baselines, and improvement targets focused on qualified B2B leads.
  • Research and prioritize commercial-intent keywords; monitor rankings, search coverage, impressions, click-through rate, clicks, and organic conversions to identify visibility gains and losses.
  • Optimize content and landing pages, including titles, meta descriptions, headings, and internal links; coordinate technical improvements to crawling, indexing, site architecture, and page experience with the web team.
  • Use Google Search Console, Google Analytics 4, and SEO platforms such as Ahrefs to identify competitive gaps, pages with potential, ranking declines, and corrective actions, and verify their effects.
  • Improve Freeway's visibility in answer engines and AI assistants through clear, useful, verifiable content; track mentions and citations in strategic topics without confusing visibility with business results.
  • Integrate SEO, AEO, and GEO with the editorial calendar, paid campaigns, and conversion pages; report results, learnings, and organic-channel contribution to demand.
  • Configure or validate events, tags, and conversions in Google Ads, Google Analytics 4, and Google Tag Manager according to assigned responsibilities and access.
  • Review the end-to-end conversion journey from campaign or content through landing page, form, registration, and CRM follow-up.
  • Track registrations, valid leads, MQLs, SQLs, and opportunities, incorporating Sales feedback on contact quality.
  • Build reports by country, campaign, and channel that distinguish traffic, digital conversions, and verifiable business results.
  • Identify measurement or lead-capture issues, run tests, and coordinate resolution with the responsible teams.
  • Organize weekly and monthly plans for demand, content, SEO, campaigns, and events, with objectives, dates, owners, and follow-up.
  • Collaborate with Sales, design, web, and vendors as needed while independently managing the role's technical tasks.
  • Support events, webinars, and digital activations to attract prospects and ensure subsequent follow-up.
  • Maintain current editorial calendars, marketing materials, reports, and deliverables, with version control and consistent messaging.
  • Present progress, results, and improvement proposals clearly, prioritizing actions according to their expected impact on demand.
  • Use ChatGPT, Claude, and other AI tools for research, audience analysis, brief preparation, marketing copywriting, editing, and improvement of B2B marketing content.
  • Structure and use project workspaces in ChatGPT and Claude with company-provided instructions, files, and sources, maintaining consistency and traceability.
  • Use AI to analyze information, synthesize results, and develop proposals, checking figures, sources, and claims before use.
  • Adapt materials by country, channel, and buyer-journey stage using editorial judgment and knowledge of the target audience.
  • Identify productivity and automation opportunities while maintaining confidentiality, human review, and required approvals.

Desired Qualifications

  • Experience in technology, SaaS, consulting, or professional services with consultative sales cycles.
  • Knowledge of SEO tools such as Ahrefs or similar research and tracking platforms.
  • Familiarity with Salesforce solutions and consultative sales processes.
  • Experience with website content management systems and digital design and editing tools.
  • Experience with marketing automation, including segmentation, nurturing, and prospect journeys.
  • Experience running campaigns across multiple countries and B2B audiences.
  • Professional English for reading documentation and coordinating in English.
  • Google Analytics Skillshop and Google Ads Measurement certifications.
  • Specialized SEO training or credentials, including technical SEO and tools such as Ahrefs or Semrush.

About the Company

Freeway Consulting

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