Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is seeing an Engagement Marketing Lead to support full funnel growth and expansion as we expand our service offerings into exciting new domains to benefit our customers and members. This Marketer is an autonomous, self-driven contributor that is relentlessly focused on building and scaling unique Marketing strategies that supports both top of funnel member acquisition using both customer and Spring Health owned channels, and builds lifecycle and engagement strategies to support our members’ unique care journey. They are experiment-focused and data driven, operating as the marketing leader among a focused, high-impact team building new care models.

What you’ll be doing:

Be a growth driver by collaborating with cross functional partners including new ventures strategy, product/eng, care operations, and customer success to drive awareness, enrollment and utilization of our fast-expanding offerings.
Deeply understand Covered Life populations (humans with access to Spring Health) that need our unique services - their aspirations, fears, limitations, functional ways of life - and develop acquisition and engagement strategies tailored to meet those populations where they’re at.
Lead marketing and engagement discussions with key partners and customers to co-develop ROI-positive marketing plans.
Build and execute marketing strategies and campaigns that maximize Spring Health owned/operated channels along with the customer’s owned/operated channels.
Draft copy independently and/or with input from central content teams, but focused on testing and learning quickly.
Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health.
Analyze, measure and report on impact of marketing initiatives to core stakeholders and senior leaders on a routine basis. Share insights and make recommendations for explore/expand strategies. Sharing winning strategies and enable scale across the broader marketing and engagement teams.
Work cross-functionally to develop and scale best-in-class marketing materials and campaign assets that build awareness and drive measurable engagement for company wide initiatives, new products/services, and key customer campaigns (asset examples: emails, landing pages, paid media ads, flyers, direct mail,and member testimonials).
Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar.

What success looks like in this role:

Drive program enrollment in New Ventures
Drive program engagement and utilization in New Ventures

What we expect from you:

8+ years of marketing experience; experience in healthcare and/or employer benefits is a plus
Full-funnel marketing experience - from acquisition to utilization
Excellent writing, communication, and presentation skills
A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
A focus on progress, not perfection. Comes with grit, resiliency and a get-things-done mindset
Ability to work autonomously; experience building end-to-end growth campaigns/assets in standard MarTech (e.g. Iterable/Braze, Wordpress, etc).
Strategic and innovative mindset with demonstrated ability to develop and execute on full funnel, omni-channel campaigns
Exceptional project management skills, particularly in driving campaign and content production
A passion for mental health with a key focus on always putting our members first
Flexibility and adaptability when faced with ambiguity or change
Exploratory mindset with passion for testing and learning to better enable marketing performance growth
An ability to apply strong business judgment in high-stakes situations
An obsession with detail
A strong collaborator, ready to make an immediate impact
Humble, hungry, and honest

The target base salary range for this position is $147,140 - $183,930, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Databaseat minimum to ensure competitive and fair pay.

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medicalaccounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access toWellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace

To ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health:Our Values

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

Engagement Marketing Lead

Specialty Care

Spring Health

Compensation Overview

Our mission: to eliminate every barrier to mental health.

Benefits provided by Spring Health:

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