Monetisation Strategy and Operations Manager
TikTok
Monetisation Strategy and Operations Manager
TikTok
Short-form video platform with ads
The Global Monetization Strategy and Operations (MSO) team enables sustainable growth in TikTok's advertising business. We partner with business leaders on strategy setting, revenue planning, and pricing and incentive policy, and we improve the tools and processes sales teams rely on every day. We turn complex business decisions into operating models that scale, protecting both customer outcomes and long-term profitability. You will shape the strategy and the operating models behind TikTok's advertising business. The Strategy & Operations Manager will be joining the Monetization Strategy & Operations team covering the markets in FRITES (France, Italy, Spain). This organized and efficient professional must be flexible and able to wear multiple hats while working closely with our cross functional teams and prioritizing the needs of the team. The role is highly strategical and the candidate will drive mid- and long-term revenue enablement for TikTok in FRITES, with a focus on the Spanish business. The role is based in the Madrid office with business travels to Paris or Milan based on business needs. Responsibilities: - Conceptualise and implement regional projects, e.g. determining areas of improvement and drive the change process to generate impact - Partner closely with European senior and mid management as well as collaborate with a wide range of cross-functional teams to reflect their POV - Conduct research and market sizing of industries, business models, products, customers and derive actionable recommendation - Creating dashboards and insightful reports to track business KPIs, monitor sales-related metrics, behaviours and recommend best practices and guidelines - Enabling commercial deals with the right partners and establishing deal terms and track utilization. Managing pricing strategies, discounts and added value policies for clients - Creating and managing policies related to sales bonus, sales competitions, client assignment and conflict management - Building expert status on TikTok sales tools to provide guidance on how to remove blockers and conduct sales training on ideal system usage
Minimum Qualifications: - 2+ years experience in top tier consulting or similar role in high growth company with experience in digital business models, media, digital advertising - Bachelor degree is a minimum, masters degree is a plus - Self-starter capable of delivering on goals with minimal supervision incl. strong time management skills and adaptability to a changing environment - Comfort with ambiguity as well as fast learner to develop in-depth knowledge and understanding of unknown industries - Fluent Spanish speaker - High oral and written fluency in English is required Preferred Qualifications: - Ability to drive stakeholders to decision and to also defend unpopular opinions as well as moderate between opinions - Structured thinking to cut through complex problems and develop stakeholder pragmatic and impactful solutions
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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