Product Marketing Manager



501-1,000 employees

Augmented reality platform encouraging outdoor exploration


$124,000 - $145,000

Bonus, Equity

Mid, Senior, Expert

San Francisco, CA, USA

Required Skills
Data Analysis
  • BA/BS degree or equivalent practical experience.
  • 4+ years experience in marketing including product marketing, direct marketing, marketing program management, or marketing consulting.
  • Experience in monetization, revenue growth, and revenue forecasting.
  • Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
  • Strong leadership, initiative, and outstanding verbal and written communication skills, with experience in developing and delivering executive presentations.
  • Strategic problem solver with strong leadership, management, and social skills.
  • Knowledge and understanding of Niantic's mission.
  • Native in English; business level communication in Japanese is a plus.
  • Able to travel, including domestically within the United States and internationally.
  • Build, manage, and execute upon the Go-To-Market, user acquisition, and conversion strategy for the Pokémon GO Webstore.
  • Partner with our product management team and key cross functional partners to generate tactics for accelerating our overall revenue and monetization for the Pokémon GO Web Store while supervising all relevant marketing channels (Social Media, Direct Marketing, Web, PR, Paid UA etc.).
  • Build, manage, and execute the visual asset pipeline, marketing budget, and resource investments to support go-to-market planning for our Web store platform.
  • Represent the Pokémon GO business priorities and manage an integrated cross-marketing Web Store editorial calendar in conjunction with our live game and live events team and their respective key beats.
  • Champion new game feature, live op, and content launches to develop creative and compelling Web Store marketing offers in partnership with our monetization team.
  • Track and work towards key performance goals including: Web Store visits, first-time conversions, and repeated user conversions.
  • Track and interpret product and marketing analytics; suggest improvements or revised marketing strategies, where relevant.
  • Conduct project retrospectives and return on investment analyses on marketing campaigns and apply takeaways to future programs.
  • Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.

Niantic, Inc. stands out as a leader in the augmented reality (AR) industry, leveraging this technology to encourage exploration and social interaction in the physical world. With a diverse global presence and strong backing from industry giants like Nintendo and The Pokémon Company, Niantic has a competitive edge in creating immersive AR experiences, as demonstrated by their successful games like Pokémon Go. The company's culture fosters collaboration and creativity, promoting a shared mission of enhancing human experiences through technology.

Company Stage

Series D

Total Funding



San Francisco, California



Growth & Insights

6 month growth


1 year growth


2 year growth