Full-Time
Posted on 8/21/2026
Sports marketing and data consultancy
No salary listed
Hyderabad, Telangana, India
Hybrid
Two days in the office per week are required, with occasional travel to other offices.
See people who can refer or advise you
Two Circles is a sports marketing and data consultancy that helps rights-holders, broadcasters, and sports organizations grow commercial value by focusing on fans across strategy and execution in sponsorship, media rights, fan engagement, digital campaigns, and content production. It uses fan behavior data from ticketing, retail, digital, and social channels to build predictive models that guide messaging, identify growth segments, and inform rights packaging and pricing, while offering end-to-end services including live production and streaming through Courtside 1891 and audience insights via Kore Intelligence. The firm differentiates itself by combining data-driven consultancy with hands-on execution at scale, supported by acquisitions like Spring Media and Kore and a global network of offices. Its goal is to help clients unlock more value from their fan audiences through evidence-based strategies and multi-channel campaigns.
Company Size
1,001-5,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$317.5M
Headquarters
London, United Kingdom
Founded
2011
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Hybrid Work Options
Performance Bonus
Health Insurance
Professional Development Budget
Aeries Technology has partnered with Two Circles, a global sports and entertainment marketing and technology business, to establish Two Circles' new office in Hyderabad. The office is already operational, with teams coordinating across Melbourne, London and Vancouver. Aeries, a global leader in AI-enabled value creation and business transformation for private equity portfolio companies, supported Two Circles' expansion into India to access technology talent and build capabilities in the Asia-Pacific region. The collaboration reflects growing demand from global organisations establishing operations in India. "India offers exceptional talent, and we look forward to growing our presence, team, and client base in the market," said Wyndham Richardson, Group Executive Director at Two Circles. Aeries was founded in 2012 and trades on NASDAQ under the ticker AERT.
3rd June 2025, London / Madrid: MotoGP(TM) has announced a multi-year strategic partnership with Two Circles, the leading sports marketing and fan growth agency, as part of a significant investment to grow its global fanbase, with a specific focus on the US and UK markets.
Charterhouse Capital Partners acquired a majority stake in Two Circles, a data-driven sports marketing agency, for approximately £250 million in January 2024. This acquisition from Bruin Sports Capital enables Two Circles to accelerate global growth, particularly in North America, with additional funding from Otro Capital and Bolt Ventures. The deal highlights the increasing private equity interest in the sports industry, emphasizing the sector's commercial resilience and potential for international expansion.
Two Circles, the data-driven sports and entertainment business, has today announced the agreement to acquire Spring Media Group, adding new products and solutions to Two Circles’ already market-leading fan-marketing services.
Professional Triathletes Organisation partners with Two Circles to lead partnership sales for T100 Triathlon World Tour.