MCG Health

Unbiased clinical guidance and AI solutions

Associate Vice President - Marketing Strategy & Growth

Marketing Generalist & ManagementUpdated on Nov 12

Full-timeSeattle, WA, USAHybrid

About the Job

Requirements

A bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
At least 15 years of progressive experience leading enterprise marketing organizations, with responsibility for marketing strategy, demand generation, brand management, and commercial growth.
Experience leading leaders across multiple marketing disciplines, including strategy, demand generation, digital marketing, brand management, communications, or marketing operations.
Experience developing enterprise marketing strategies that drive measurable revenue growth, qualified pipeline generation, customer acquisition, and market expansion.
Experience aligning Marketing with Sales, Product Management, Customer Success, and executive leadership within a complex, matrixed organization.
Experience leading enterprise transformation initiatives involving organizational change, operating model redesign, digital modernization, business process transformation, or commercial enablement.
Experience implementing AI-enabled marketing capabilities, marketing automation platforms, CRM technologies, customer analytics, predictive marketing, or intelligent workflow solutions that deliver measurable business value.
Experience developing executive-level performance metrics, financial plans, operating budgets, and investment strategies for a marketing organization.
Ability to travel up to 40% of the time to MCG offices, customer locations, industry conferences, and company-sponsored events.
Executive-level communication, presentation, and influence skills to engage senior leaders, customers, strategic partners, and industry stakeholders.
Strong understanding of modern B2B marketing, healthcare technology markets, SaaS growth strategies, account-based marketing, and demand generation best practices.
Experience marketing to or working with healthcare payer and provider organizations, including understanding their distinct business priorities, buying processes, and market dynamics.

Responsibilities

Define and execute MCG's multi-year enterprise marketing strategy aligned with commercial objectives, corporate priorities, and long-term growth initiatives.
Establish the vision, operating model, governance, and investment priorities for the Marketing organization to support sustainable business growth.
Own enterprise market positioning, messaging architecture, value proposition development, and brand strategy to strengthen MCG's competitive differentiation across target markets.
Develop and lead integrated demand generation strategies that drive qualified pipeline growth, customer acquisition, revenue expansion, and measurable marketing contribution to sales performance.
Partner with the Chief Revenue Officer to develop integrated go-to-market strategies that align marketing investments with revenue objectives, pipeline growth, customer acquisition, customer retention, and market expansion.
Establish executive-level marketing performance metrics, dashboards, and reporting that measure pipeline contribution, campaign effectiveness, conversion performance, customer acquisition costs, brand awareness, marketing ROI, and overall commercial impact.
Lead enterprise market intelligence initiatives by analyzing healthcare industry trends, customer needs, competitive dynamics, emerging technologies, and market opportunities to inform strategic planning and investment decisions.
Partner with Product Management, Customer Success, Revenue Operations, Clinical Leadership, and Sales to ensure marketing strategies support product launches, customer engagement, and commercial success.
Establish enterprise brand governance to ensure consistency of messaging, customer experience, visual identity, and market presence across channels and customer touchpoints, including MCG’s website.
Execute organic social media plans, including channel strategies, editorial calendars, publishing, and performance optimization; maintain a consistent brand presence and coordinate social content with campaigns, events, and thought leadership.
Oversee campaign planning, resource allocation, budgeting, and processes that improve organizational effectiveness, scalability, and execution.
Champion AI-enabled marketing transformation by developing and implementing strategies that leverage artificial intelligence, predictive analytics, intelligent automation, and advanced marketing technologies to improve personalization, campaign performance, operational efficiency, and customer engagement.
Assist Revenue senior leaders with evaluating and optimizing marketing technologies, CRM integration, marketing automation platforms, AI capabilities, and digital engagement tools that support long-term commercial objectives.
Establish governance for the responsible, secure, and effective use of AI and automation across marketing operations while balancing innovation, compliance, data integrity, and customer trust.
Build, lead, and develop a high-performing marketing leadership team by coaching Directors and other leaders, strengthening organizational capability, and establishing succession plans.
Foster a culture of innovation, accountability, collaboration, continuous improvement, customer focus, and data-driven decision-making across the Marketing organization.
Develop and manage the Marketing budget, investment strategy, and resource allocation to maximize business value and return on investment.
Represent the Marketing organization in commercial leadership meetings, customer engagements, executive presentations, industry conferences, analyst briefings, and strategic planning sessions.
Build and maintain relationships with external partners, agencies, analysts, industry organizations, and strategic vendors that enhance MCG's market presence and marketing capabilities.
Partner with executive leadership to evaluate new markets, strategic partnerships, commercial opportunities, and emerging technologies that support long-term growth.
Attend in-person meetings and/or conduct in-person trainings at clients’ worksites, meeting client site requirements.

Desired Qualifications

A master's degree in Business Administration (MBA) or a related discipline.
Ability to develop long-term strategies while driving operational excellence and measurable business outcomes.
A track record of building, developing, and retaining high-performing leadership teams.
Experience establishing marketing governance, operating models, and scalable processes that improve organizational effectiveness and business performance.

At MCG, we lead the healthcare community to deliver patient-focused care. We have a mission-driven team of talented physicians and technical experts developing our evidence-based content and innovating our products to accelerate improvements in healthcare. If you are driven to enhance the US healthcare system, MCG is eager to have you join our team. We cultivate a work environment that nurtures personal and professional growth, and this is a thrilling time to become a part of our organization. With dynamic roles that offer meaningful impact, you'll be able to fully realize your potential. Plus, you'll enjoy world-class benefits and the security, stability, and resources of our parent company, Hearst, with over 100 years of experience.

The Associate Vice President, Marketing Strategy & Growth is responsible for defining and executing MCG's enterprise marketing strategy to strengthen market position, accelerate revenue growth, and support the company's commercial objectives. Reporting to the Chief Revenue Officer, this leader provides strategic direction for marketing strategy, brand management, demand generation, digital marketing, and customer engagement while ensuring alignment with Sales, Product Management, Customer Success, and Revenue Operations.

The Associate Vice President establishes the long-term operating model, governance, investment priorities, and performance framework for the Marketing organization, ensuring measurable contribution to pipeline generation, customer acquisition, brand equity, and revenue growth. This role also leads the transformation of Marketing throughthe adoption of AI-enabled capabilities, intelligent automation, advanced analytics, and modern marketing technologies that improve scalability, operational efficiency, customer engagement, and business performance.

You Will:

• Define and execute MCG's multi-year enterprise marketing strategy aligned with commercial objectives, corporate priorities, and long-term growth initiatives.

• Establish the vision, operating model, governance, and investment priorities for the Marketing organization to support sustainable business growth.

• Own enterprise market positioning, messaging architecture, value proposition development, and brand strategy to strengthen MCG's competitive differentiation across target markets.

• Develop and lead integrated demand generation strategies that drive qualified pipeline growth, customer acquisition, revenue expansion, and measurable marketing contribution to sales performance.

• Partner directly with the Chief Revenue Officer to develop integrated go-to-market strategies that align marketing investments with revenue objectives, pipeline growth, customer acquisition, customer retention, and market expansion.

• Establish executive-level marketing performance metrics, dashboards, and reporting that measure pipeline contribution, campaign effectiveness, conversion performance, customer acquisition costs, brand awareness, marketing ROI, and overall commercial impact.

• Lead enterprise market intelligence initiatives by analyzing healthcare industry trends, customer needs, competitive dynamics, emerging technologies, and market opportunities to inform strategic planning and investment decisions.

• Partner closely with Product Management, Customer Success, Revenue Operations, Clinical Leadership, and Sales to ensure marketing strategies effectively support product launches, customer engagement, and commercial success.

• Establish enterprise brand governance, ensuring consistency of messaging, customer experience, visual identity, and market presence across all channels and customer touchpoints including MCG’s website.

• Execute on organic social media plans, including channel strategies, editorial calendars, publishing, and performance optimization. Maintain a consistent brand presence and coordinate social content with campaigns, events, and thought leadership.

• Oversee, campaign planning, resource allocation, budgeting, and processes that improve organizational effectiveness, scalability, and execution.

• Champion AI-enabled marketing transformation by developing and implementing strategies that leverage artificial intelligence, predictive analytics, intelligent automation, and advanced marketing technologies to improve personalization, campaign performance, operational efficiency, and customer engagement.

• Assist Revenue senior leaders with the evaluation, and optimization of marketing technologies, CRM integration, marketing automation platforms, AI capabilities, and digital engagement tools that support long-term commercial objectives.

• Establish governance for the responsible, secure, and effective use of AI and automation across marketing operations while balancing innovation, compliance, data integrity, and customer trust.

• Build, lead, and develop a high-performing marketing leadership team by coaching Directors and other leaders, strengthening organizational capability, and establishing succession plans.

• Foster a culture of innovation, accountability, collaboration, continuous improvement, customer focus, and data-driven decision making across the Marketing organization. Develop and manage the Marketing budget, investment strategy, and resource allocation to maximize business value and return on investment.

• Represent the Marketing organization in commercial leadership meetings, customer engagements, executive presentations, industry conferences, analyst briefings, and strategic planning sessions.

• Build and maintain strong relationships with external partners, agencies, analysts, industry organizations, and strategic vendors that enhance MCG's market presence and marketing capabilities.

• Partner with executive leadership to evaluate new markets, strategic partnerships, commercial opportunities, and emerging technologies that support long-term growth.

What We're Looking For:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.

• At least 15 years of progressive experience leading enterprise marketing organizations with responsibility for marketing strategy, demand generation, brand management, and commercial growth.

• Demonstrated experience leading leaders across multiple marketing disciplines, including strategy, demand generation, digital marketing, brand management, communications, or marketing operations.

• Proven experience developing enterprise marketing strategies that drive measurable revenue growth, qualified pipeline generation, customer acquisition, and market expansion.

• Demonstrated experience aligning Marketing with Sales, Product Management, Customer Success, and executive leadership within a complex, matrixed organization.

• Significant experience leading enterprise transformation initiatives involving organizational change, operating model redesign, digital modernization, business process transformation, or commercial enablement.

• Demonstrated experience implementing AI-enabled marketing capabilities, marketing automation platforms, CRM technologies, customer analytics, predictive marketing, or intelligent workflow solutions that deliver measurable business value.

• Experience developing executive-level performance metrics, financial plans, operating budgets, and investment strategies for a marketing organization.

• Ability to travel up to 40% of the time to MCG offices, customer locations, industry conferences, and company-sponsored events.

Preferred Qualifications:

• Master's degree in Business Administration (MBA) or related discipline preferred.

• Executive-level communication, presentation, and influence skills, with the ability to engage senior leaders, customers, strategic partners, and industry stakeholders.

• Demonstrated ability to develop long-term strategies while driving operational excellence and measurable business outcomes.

• Strong leadership capabilities with a proven track record of building, developing, and retaining high-performing leadership teams.

• Deep understanding of modern B2B marketing, healthcare technology markets, SaaS growth strategies, account-based marketing, and demand generation best practices preferred.

• Experience marketing to or working with both healthcare payer and provider organizations, with a strong understanding of their distinct business priorities, buying processes, and market dynamics preferred.

• Experience establishing marketing governance, operating models, and scalable processes that improve organizational effectiveness and business performance.

Pay Range: $216,000 - $303,000

Bonus: This role is bonus eligible

Location: Seattle Preferred

Perks & Benefits:

💻Hybrid work

🩺Medical, dental, vision, life, and disability insurance

📈401K retirement plan; flexible spending and health savings account

🏝️ 15 days of paid time off + additional front-loaded personal days

🏖️ 14 company-recognized holidays + paid volunteer days

👶8 weeks of paid parental leave + 10 weeks of paid bonding leave 

🌈LGBTQ+ Health Services

🐶Pet insurance 

📣Check out more of our benefits here:https://www.mcg.com/about/careers/benefits/

We embrace diversity and equal opportunity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Only with diverse thoughts and ideas will we be able to create the change we want in healthcare. The more inclusive we are, the better our work will be for it.

As an essential function of this role, you will be required to attend in-person meetings and/or conduct in-person trainings at our clients’ worksites. Our clients may have certain requirements, including but not limited to requiring all visitors or guests in their sites to be fully vaccinated against COVID-19. By applying for this role, you understand that you will be required to meet any such client requirements. Failure to do so may result in the rescission of an offer and/or termination of employment.

All roles at MCG are expected to engage in occasional travel to participate in team or company-sponsored events for the purposes of connection and collaboration.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Note on interviews: We may use AI tools to audio-record and transcribe interviews for note-taking purposes. These are used only by our hiring team and do not make decisions on their own. Let us know if you prefer an alternative.

MCG is a leading healthcare organization dedicated to patient-focused care. We value our employees' unique differences and are an Equal Employment Opportunity (EEO) employer. Our diverse workforce helps us achieve our goal of providing the right care to everyone. We welcome all qualified applicants without regard to race, religion, nationality, gender, sexual orientation, gender identity, age, marital status, veteran status, disability, pregnancy, parental status, genetic information, or political affiliation. We are committed to improving equity in healthcare and believe that a diverse workplace fosters curiosity, innovation, and business success. We are happy to provide accommodations for individuals. Please let us know if you require any support.

About the Company

MCG Health

Unbiased clinical guidance and AI solutions

MCG Health provides unbiased clinical guidance and technology solutions to healthcare organizations to support patient-centered care decisions. Its offerings combine artificial intelligence and software with objective clinical expertise so providers can prioritize and simplify workflows, guided by evidence-based recommendations. Clients license MCG solutions and receive strong customer service to maximize value while aiming for better financial and clinical outcomes. As part of the Hearst Health network, MCG differentiates itself through its commitment to objective, clinically grounded guidance, a focus on usability, and a partnership approach that supports licensing and implementation. The goal is to help healthcare systems make reliable, patient-centered decisions that improve both care quality and cost efficiency.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Seattle, WA
Founded: 1988

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