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Barron Lighting Group

Digital Marketing & Ecommerce Specialist

Marketing Generalist & ManagementPosted on Nov 11
Full-timeGlendale, AZ, USANo salary listedIn-person

About the Job

Requirements

  • At least 3 years of hands-on digital marketing, ecommerce, or B2B demand-generation experience.
  • Strong working knowledge of technical SEO, keyword strategy, search analytics, and conversion optimization.
  • Experience with ecommerce platforms, customer relationship management systems, marketing automation, and digital analytics.
  • Active experience using artificial intelligence tools to improve marketing workflows and outcomes.
  • Understanding of B2B distribution, manufacturer representative networks, or multichannel sales environments.
  • Ability to write compelling customer-focused content and communicate technical products effectively.
  • Ability to conduct customer outreach and work directly with sales teams.
  • Ability to connect daily marketing activities to measurable business outcomes.

Responsibilities

  • Execute digital marketing strategies focused on increasing qualified leads, customer engagement, and sales opportunities.
  • Optimize website content, product listings, and landing pages using advanced search engine optimization practices to improve search visibility and conversions.
  • Support the development and growth of ecommerce and digital sales channels.
  • Use artificial-intelligence-powered tools and automation to improve marketing productivity, content development, customer targeting, and campaign performance.
  • Develop targeted email campaigns, digital advertising, and customer outreach initiatives that drive measurable results.
  • Create technical product content that connects product features to customer needs and purchasing decisions.
  • Support independent sales representatives and distributor partners with digital marketing tools, product resources, and lead-generation campaigns.
  • Identify opportunities for direct customer engagement through digital outreach, targeted campaigns, and market research.
  • Track website traffic, lead generation, conversion rates, and campaign performance to identify opportunities for improvement.
  • Collaborate with Sales, Product Development, and leadership to execute marketing initiatives aligned with business growth priorities.

Desired Qualifications

  • Experience in commercial lighting, electrical distribution, building products, industrial manufacturing, or related B2B markets is highly desirable.

About the Company

Company size
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Total funding
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