Y

Yazio

Nutrition tracking app with freemium subscription

Data Analyst Marketing

Data AnalysisPosted on Nov 12
Full-timeNo salary listed

About the Job

Requirements

  • Hands-on experience with performance marketing data for a native mobile app, covering channel-level or mobile measurement partner (MMP) data, ideally both.
  • A solid grasp of attribution, incrementality, funnel and cohort analysis, and marketing performance metrics such as iROAS and CAC.
  • High proficiency in SQL and working knowledge of Python.
  • Strong experience in either analytics engineering, such as transforming data with dbt, or data science, such as geo-lift tests, holdout tests, A/B tests, and media mix modeling.

Responsibilities

  • Show the Performance Marketing team which campaigns to increase investment in and which to scale back.
  • Partner with the CRM team to identify which messaging resonates with each user segment, then run experiments to measure the uplift.
  • Own the data transformation process, from raw channel and MMP data to curated, ready-to-use datasets in the self-service BI tool.
  • Define requirements with Data Engineering to ingest new data sources.
  • Work with the Analytics team to build a data-driven culture across Yazio.

About the Company

Yazio

Nutrition tracking app with freemium subscription

YAZIO is a nutrition app that helps people track calories and macronutrients to meet nutrition goals through a freemium model. It lets users log foods via a searchable database and barcode scans, set daily targets for calories and macros, and monitor progress through dashboards. The product is available as mobile apps and a web portal, localized in 20+ languages, and syncs across devices. YAZIO differentiates itself with a large, global user base (over 100 million users), a long-running history dating back to 2008, and private ownership, offering premium features through in-app subscriptions. The company’s goal is to make healthy eating easier and more accessible by providing simple, data-driven nutrition tracking that users can use anywhere.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Erfurt, Germany
Founded
2011

Recently Posted Jobs

Explore more opportunities at Yazio

See more jobs