Driven Properties

Brokers property sales and manages real estate

Senior Paid Media Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeDubai - United Arab EmiratesNo salary listed

About the Job

Requirements

At least 5 years of hands-on paid media or performance marketing experience across social, search, and programmatic channels.
Proven hands-on command of Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads, LinkedIn Campaign Manager, and X Ads; DV360 or programmatic experience is an advantage.
A track record managing six-figure AED monthly budgets with documented cost-per-lead or return-on-ad-spend improvement.
Strong analytical skills, including GA4, conversion APIs, UTM governance, spreadsheet modelling, and dashboard tools such as Looker Studio.
Experience generating real estate or high-ticket leads and reconciling platform data with a CRM.
Understanding of UAE real estate advertising compliance, including Trakheesi permit requirements for property ads.
Strong copy judgement and ability to brief creative teams precisely; comfortable operating within a defined growth plan and reporting cadence.
English is required.

Responsibilities

Execute the quarterly channel plan set by the Head of Performance Marketing & Growth by planning, launching, and optimising full-funnel paid campaigns across assigned channels, mapped to off-plan launches, exclusive listings, and leasing demand.
Build geo, language, in-market, lookalike, and CRM-based retargeting audience strategies for Dubai’s international buyer segments, including GCC, UK, Europe, India, China, and Russia/CIS.
Translate campaign briefs from the Head of Performance Marketing & Growth and sales leadership into channel plans forecasting leads, cost per lead, and spend by platform.
Deliver paid-media workstreams in the growth experimentation roadmap by running structured A/B and incrementality tests on creative, copy, landing pages, and bidding strategies, and documenting winning variants for scaling.
Manage the monthly budget allocated to the channel portfolio, pace spend daily, and recommend reallocations to the best-performing mix.
Meet channel and campaign cost-per-lead, return-on-ad-spend, and lead-quality targets, reconciling platform-reported results against CRM-verified qualified leads with the BI Analyst (Marketing).
Maintain accurate conversion tracking, including pixels, server-side events (CAPI), GA4, UTM governance, and CRM lead-source mapping, with the GIT team.
Provide accurate channel data for the weekly growth scorecard and produce the monthly paid media performance report for the Head of Performance Marketing & Growth, including insights, anomalies, and the next-month plan.
Brief design and production teams on platform-specific ad creative requirements and provide performance data to improve creative win rates.
Coordinate with the Content Manager and Web Content Specialist to improve the conversion efficiency of landing pages, lead forms, and listing pages for paid traffic.
Peer-review the other Paid Media Specialist’s campaign builds before spend goes live; each launch is quality-assured by the second operator or the Head.
Adopt and operationalise automation and AI tools introduced by the Head of Performance Marketing & Growth, including bid automation, predictive audiences, and creative testing tools, in day-to-day campaign operations.
Ensure every property ad carries a valid Trakheesi permit number and complies with RERA advertising rules and platform property-ad policies.
Maintain account hygiene, naming conventions, and access governance across ad accounts, Business Managers, and DV360 seats.
Monitor platform updates, privacy changes such as ATT and cookie deprecation, and UAE digital advertising norms, and adapt tactics proactively.

Desired Qualifications

DV360 or programmatic experience.
Additional languages relevant to Dubai buyer markets.

Senior Paid Media Specialist

Driven Properties · Dubai, United Arab Emirates · Full-time · Posted 2026-10-19

Workplace: on_site

Department: Marketing

Description

ROLE PURPOSE

The Senior Paid Media Specialist is a hands-on operator inside Driven's Performance Marketing & Growth function - one of two specialists reporting directly to the Head of Performance Marketing & Growth. Working to the channel strategy, budgets and targets set by the Head, the role plans, buys and optimises media across Meta, Google Ads, TikTok, Snapchat, LinkedIn, X and programmatic (DV360), turning approved budget into qualified buyer, seller and tenant leads at or below target cost per lead. It matters because paid media is Driven's most scalable demand channel, and disciplined in-platform execution is what converts the growth plan into pipeline.

KEY RESPONSIBILITIES

Campaign Strategy & Execution

Execute the quarterly channel plan set by the Head of Performance Marketing & Growth: plan, launch and optimise full-funnel paid campaigns across your assigned channel portfolio (split across Meta, Google Ads - Search, PMax, YouTube - TikTok, Snapchat, LinkedIn, X and programmatic/DV360), mapped to off-plan launches, exclusive listings and leasing demand
Build audience strategies - geo, language, in-market, lookalike and CRM-based retargeting - tuned to Dubai's international buyer segments (GCC, UK, Europe, India, China, Russia/CIS)
Translate campaign briefs from the Head of Performance Marketing & Growth and sales leadership into channel plans with forecast leads, CPL and spend by platform
Deliver the paid-media workstreams of the growth experimentation roadmap: run structured A/B and incrementality tests on creative, copy, landing pages and bidding strategies, and document winning variants for scaling

Budget & Performance Management

Manage the monthly budget allocated to your channel portfolio by the Head of Performance Marketing & Growth, pacing spend daily and recommending reallocations to the best-performing mix
Deliver the CPL, ROAS and lead-quality targets set in the quarterly growth plan by channel and campaign, reconciling platform-reported results against CRM-verified qualified leads with the BI Analyst (Marketing)
Maintain accurate conversion tracking - pixels, server-side events (CAPI), GA4, UTM governance and CRM lead-source mapping - with the GIT team
Feed the weekly growth scorecard with accurate channel data and produce the monthly paid media performance report for the Head of Performance Marketing & Growth with insights, anomalies and next-month plan

Creative & Cross-Team Collaboration

Brief the design and production teams on ad creative requirements per platform spec, and feed performance data back to improve creative win rates
Coordinate with the Content Manager and Web Content Specialist so landing pages, lead forms and listing pages convert paid traffic efficiently
Peer-review the other Paid Media Specialist's campaign builds before spend goes live - every launch is QA'd by the second operator or the Head
Adopt and operationalise the automation and AI tooling introduced by the Head of Performance Marketing & Growth (bid automation, predictive audiences, creative testing tools) within day-to-day campaign operations

Compliance & Platform Discipline

Ensure every property ad carries a valid Trakheesi permit number and complies with RERA advertising rules and platform property-ad policies
Maintain account hygiene, naming conventions and access governance across all ad accounts, Business Managers and DV360 seats
Stay ahead of platform updates, privacy changes (ATT, cookie deprecation) and UAE digital advertising norms, adapting tactics proactively

Requirements

REQUIREMENTS

5+ years of hands-on paid media / performance marketing experience across social, search and programmatic channels
Proven hands-on command of Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads, LinkedIn Campaign Manager and X Ads; DV360/programmatic experience a strong advantage
Track record managing six-figure (AED) monthly budgets with documented CPL/ROAS improvement
Strong analytical skills: GA4, conversion APIs, UTM governance, spreadsheet modelling and dashboard tools (Looker Studio or similar)
Experience generating real estate or high-ticket leads and reconciling platform data with a CRM
Understanding of UAE real estate advertising compliance, including Trakheesi permit requirements for property ads
Sharp copy judgement and ability to brief creative teams precisely; comfortable operating within a defined growth plan and reporting cadence
English required; additional languages relevant to Dubai buyer markets are an advantage

Benefits

WHAT WE OFFER

Competitive salary, based on experience
Comprehensive benefits package including medical insurance, flight allowance, and employment visa - per UAE Labour Law and Driven policy
A senior operator seat with direct exposure to the Head of Performance Marketing & Growth and a clear runway as the function scales
Fast-paced, innovation-led environment with access to proprietary technology, an in-house marketing team, and the Forbes Global Properties network.

CAREER PATH

Progression is from paid media specialist roles into this senior operator seat, and onward to Performance Marketing Lead if a deputy layer is introduced as the function scales, or toward Head of Performance Marketing & Growth.

Apply

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About the Company

Driven Properties

Brokers property sales and manages real estate

Driven Properties brokers residential and commercial real estate transactions and manages property investments in the United Arab Emirates. Clients use its listings and consultants to buy, sell or lease apartments, villas, offices and properties sold before construction is complete. Its property-management teams screen tenants, administer tenancy agreements, collect payments and coordinate maintenance for owners. The business earns brokerage commissions and property-service fees, while its investment arm acquires and manages real estate for principals and investors. Founded in 2012, Driven Properties is headquartered in Dubai, United Arab Emirates.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Dubai - United Arab Emirates, United Arab Emirates
Founded: 2012

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