Principal Product Manager

About WorkSpan

The next era of growth is being driven by business interoperability. Cloud, genAI, solutions combining services and software- more and more, companies outpace their competition not just through building superior products, but by creating stronger partnerships, paths to market, and better business models for winning together. Cloud providers, service providers, tech partners and resellers are teaming up to win more deals together through co-selling.

WorkSpan is building the world’s largest, trusted co-selling network.

WorkSpan already has seven of the world’s ten largest partner ecosystems on our platform and $50B of customer pipeline under active management. AWS, Google, Microsoft, MongoDB, PagerDuty, Databricks and dozens of others trust WorkSpan to accelerate and amplify their ecosystem strategies.
With a $30M series C and backing from world class investors Insight Partners, Mayfield, and M12, WorkSpan is poised to drive the future of B2B. Come be a part of it.

Join our team for the opportunity to:
●    Own your results and make a tangible impact on the business
●    Develop a deep understanding of GTM working closely with leadership across sales & marketing
●    Work with driven, passionate people every day
●    Be a part of an ambitious, supportive team on a mission

The Role: Principal Product Manager, Growth

As the GPM / Principal Product Manager for Growth, you will be the driving force behind WorkSpan’s evolution into an AI-native growth engine. You will sit at the intersection of Product, Data, and GTM strategy, owning the end-to-end user journey for our agentic AI platform.

This is a unique "full-stack" product role where you will be both the strategic architect—deciding between PLG and Product-Led Sales (PLS) motions—and the operational lead driving execution. Beyond optimizing the funnel, you will own specific product features and capabilities, evolving the product based on direct learnings from onboarding and scaling customers.

Your primary responsibilities:

Growth Strategy & Experimentation

• Define the Growth Motion: Strategically evaluate and implement both PLG (self-serve) and PLS (sales-assisted) motions to determine the most effective path for different market segments.
• Conversion Optimization: Design and execute rapid experiments across the user lifecycle to drive acquisition, activation, and retention.
• Monetization & Pricing: Develop strategies for in-product triggers, packaging, and self-service expansion to accelerate revenue growth.

Product Ownership & Capability Building

• Feature Roadmap: Own key product features and core capabilities, ensuring they evolve to meet the needs of an AI-native ecosystem.
• Onboarding to Value: Directly manage the product experience for initial onboarding, translating customer friction into high-impact product enhancements.
• AI-Driven Growth: Leverage WorkSpan’s agentic AI capabilities to create "intelligent" growth loops and automated user engagement.

Operational Execution & Insights

• Execution Leadership: Move seamlessly from high-level strategy to hands-on execution, collaborating with engineering and design to ship growth-focused updates.
• Customer & Market Insights: Engage deeply with users to understand pain points, using these insights to validate positioning and product direction.
• Cross-Functional Collaboration: Partner with Marketing on demand generation and Sales leadership on deal strategies and PQL (Product Qualified Lead) handoffs.

Required Qualifications

• 5+ years B2B SaaS experience, preferably in high-growth ecosystems and with focus on growing the MAU / DAU.
• Deep Growth Expertise: Proven track record in Product-Led Growth (PLG) or Growth Product Management, with a focus on driving measurable revenue impact.
• Strategic & Operational Hybrid: Ability to define long-term growth strategy while maintaining the "builder" mindset to drive daily execution.
• AI/ML Familiarity: Experience or strong interest in AI-native product positioning and adoption strategies.
• Exceptional Communication: Ability to craft compelling narratives and present complex product value to both technical and executive audiences.
• Data-Driven Approach: Comfortable analyzing user metrics, win/loss data, and market trends to inform product decisions.
• Technical Fluency: Ability to understand technical architectures and APIs well enough to articulate value and deliver demos.

What this role is NOT

• Not a "Maintenance" PM role: You won't just be managing a legacy roadmap; you are responsible for inventing the growth engine.
• Not just an Inbound role: You own the "what" and "how" of the growth features, but you must stay market-facing to ensure they resonate.

Company Perks & Benefits

• Competitive salary, equity, and performance bonus
• Unlimited vacation
• Latest access to devices, learning and tools 
• Medical insurance
• Monthly Wellness Stipend
• Work from Office (Whitefield, Bengaluru)
• Ability to work with people with experience in building and scaling startups and seen successful exits in the past
• Have access to marquee clients - Nvidia, AMD, Anthropic, Cisco, SAP (to name a few)

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