Full-Time

Marketing Associate

Posted on 7/29/2024

Gesture

Gesture

51-200 employees

Online platform for sending gifts easily

Consumer Software
Consumer Goods

Entry, Junior

New York, NY, USA

Position requires in-office work in New York City; no remote options available.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Sales
SEO
Google AdWords
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Proven work experience as a Marketing Associate, Marketing Assistant, or similar role.
  • Knowledge of digital marketing tools and relevant techniques.
  • Experience with SEO/SEM campaigns.
  • Proficient use of computer programs, including MS Excel, web analytics, and Google Adwords.
  • Excellent communication, presentation, and analytical skills.
  • Goal-oriented attitude.
  • Bachelor's degree in Marketing or a relevant field.
  • Ability to support the Marketing department in the following: 1. Traditional Marketing 2. Digital Marketing, including email marketing, social media, and social media paid ads 3. Brand and Creative 4. Partnership Marketing 5. Data Management
Responsibilities
  • Assist in ensuring the smooth operation of the Marketing department by adeptly managing administrative tasks.
  • Identify new opportunities through market research.
  • Gather and analyze consumer behavior data by examining web traffic, rankings, and other metrics.
  • Generate reports on marketing and sales metrics, such as conversion rates.
  • Support the organization and implementation of promotional events.
  • Collaborate with the Marketing Design and Content teams to create advertising materials.
  • Maintain an organized and accessible record of past marketing metrics and advertising campaigns.
  • Produce regular reports forecasting sales.
  • Monitor the marketing activities of competitors.
  • Participate in field marketing, event marketing, trade shows, and street campaigning.

Gesture.vip simplifies the online gifting process, making it easy for individuals and businesses to send gifts. Users can browse a curated selection of gifts, from flowers to personalized experiences, and complete their purchase through a user-friendly online platform. The company partners with various vendors to offer a diverse range of options, generating revenue through direct sales and service fees. Gesture.vip stands out by focusing on creating a seamless and enjoyable gifting experience, addressing common challenges in traditional gift-giving. The goal is to make gifting more gratifying and accessible for all occasions.

Company Stage

Seed

Total Funding

$2.5M

Headquarters

New York City, New York

Founded

2017

Growth & Insights
Headcount

6 month growth

16%

1 year growth

-5%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized gifts boosts Gesture.vip's market potential.
  • Corporate gifting trends offer lucrative opportunities for Gesture.vip's business model.
  • Growth funding from Decathlon Capital Partners supports Gesture.vip's expansion plans.

What critics are saying

  • Competition from Amazon and Etsy threatens Gesture.vip's market share.
  • Supply chain issues in floral goods could lead to delivery delays.
  • Data privacy concerns may impact customer trust and retention.

What makes Gesture unique

  • Gesture.vip simplifies gifting with an Uber-like, on-demand delivery model.
  • The platform offers a curated selection of gifts for personal and corporate clients.
  • Gesture.vip partners with vendors to provide diverse, personalized gifting options.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Stock Options

401(k) Retirement Plan

Professional Development Budget

INACTIVE