Associate Director - Experiential

Ideon Media renews exclusive Canadian representation partnership with Bustle Digital Group. TORONTO, ON, September 15, 2026 Ideon Media is pleased to announce that it will once again serve as the exclusive Canadian advertising sales representative for Bustle Digital Group (BDG), the publisher behind some of today's most influential media brands, including Bustle, NYLON, The Zoe Report, Inverse, Elite Daily, Mic, Scary Mommy, Romper, Fatherly, The Dad and W. The renewed agreement builds on a relationship between Ideon Media and Bustle Digital Group that first began in 2020. Through the partnership, Ideon will exclusively represent BDG's advertising opportunities in the Canadian market, connecting Canadian brands and agencies with its portfolio of leading lifestyle, fashion, beauty, entertainment, culture, technology and parenting properties. "We're very happy to once again be the exclusive Canadian representative for Bustle Digital Group," said Kevin Bartus, President and CEO of Ideon Media. "BDG has built an exceptional portfolio of some of the most recognizable and influential digital brands, with incredibly strong connections to their audiences. We know these brands well, we understand how to position them in the Canadian market, and we're excited to once again bring their scale, creativity and unique advertising opportunities to our agency and advertiser partners across Canada." The partnership will give Canadian advertisers access to BDG's broad range of advertising and partnership capabilities, including premium digital media, custom and branded content, video, social and experiential programs. About Bustle Digital Group Bustle Digital Group (BDG) is a global media company and publisher of Bustle, NYLON, The Zoe Report, Inverse, Elite Daily, Mic, Scary Mommy, Romper, Fatherly, The Dad and W. Across its portfolio, BDG creates content spanning fashion, beauty, entertainment, culture, technology, gaming, parenting and more, reaching audiences through digital, social, video and experiential platforms. About Ideon Media Ideon Media is Canada's leading independent digital media company and the exclusive Canadian partner for premium global and domestic media brands. Through innovative digital storytelling, branded content, and experiential platforms, Ideon connects advertisers with engaged audiences across the country.

BDG names Avi Zimak chief commercial officer in dual leadership shake-up. The media group also elevated Amber Estabrook to the role of chief business officer of prestige revenue and partnerships. 53 mins ago Social Media Week: SMW returns to NYC April 14 to 16, bringing together the people behind the feed to define what works now in social and content. Secure your spot today. The digital media company Bustle Digital Group has named media executive Avi Zimak as its chief commercial officer and promoted Amber Estabrook to chief business officer of prestige revenue and partnerships, the company shared with ADWEEK. Both executives will report to founder and chief executive Bryan Goldberg. Zimak brings more than 25 years of experience across digital media, advertising technology, and premium publishing. In his new role, he will oversee BDG's global commercial strategy, spanning sales, branded and video partnerships, events, and revenue operations, across a portfolio that includes Nylon, Bustle, and Elite Daily. He joins from Perion, where he served as chief growth officer. Before that, Zimak served as the chief revenue and strategy officer at The Arena Group and chief revenue officer and publisher at New York Magazine. Estabrook, who has spent six years building W's prestige advertising business, will step into an expanded role overseeing high-end partnership revenue across BDG's broader portfolio. She will continue to lead W as publisher and maintain oversight of the brand's European offices in Milan and Paris. W, which is operated in partnership with BDG, has posted double-digit year-over-year print growth, according to the company. The moves come as BDG enters what Goldberg has described as a new commercial chapter. After years of restructuring, including shuttering brands like Gawker and Mic and significantly scaling back written editorial, the company has repositioned itself around live events and influencer marketing. Last year, its first-half revenue was up 25% year over year, with the company targeting a 10% profit margin on nine-figure revenue for the full year. Given their backgrounds, Zimak and Estabrook appear poised to serve that strategy. Zimak's experience scaling multi-platform revenue organizations suits BDG's diversified monetization model, while Estabrook's luxury relationships position the company to capture higher-end ad dollars as it expands its events footprint. "BDG has built a truly unique media ecosystem where culture, audience, and brand partnership intersect," Zimak said in a statement. Mark Stenberg is ADWEEK's senior media reporter. Recommended videos