Manager – Product & Field Marketing

At Swoop, our mission is simple: Improving patient outcomes. As a market leader in AI-driven, data-powered, and privacy-compliant healthcare engagement, we connect the signals that drive earlier diagnosis, better treatment decisions, and sustained adherence.

Our integrated, privacy-safe platform, enables life sciences companies to drive measurable patient and commercial outcomes with actionable intelligence — spanning patient and HCP audience targeting, community engagement, AI-powered web solutions, coordinated omnichannel activation, and prescription fulfillment.

We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025 and 2026. We are driven by a patient-first philosophy and passionate about leveraging technology to create a healthier future. 

After becoming an independent company in 2024, Swoop experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 and Nimble in May 2026 helped us further bridging the gap between healthcare brands and patients for more impactful and targeted engagement. Empowering millions of patients nationwide to connect, share resources, and access medically verified information to better manage their health. MyHealthTeam hosts the largest and most engaged patient social networks in healthcare, offering more than 70 condition-specific communities for chronic and rare conditions. As a prescription fulfillment and patient engagement platform, Nimble empowers independent and regional pharmacies to deliver a modern, consumer-friendly healthcare experience while streamlining pharmacy operations.

If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs. 

About the role

The Manager, Product & Field Marketing leads day-to-day commercialization execution for NimbleRx's pharmacy products, the NimbleRx Pharmacy Dashboard and Patient App. This role develops and deploys the enablement materials, account resources, and onboarding content that Pharmacy Sales, Customer Activation, and Client Success teams use to activate and grow rooftops.

Reporting to the Senior Manager, Product & Field Marketing, this role turns positioning, messaging, and launch plans into field-ready resources. It builds customized resources for Platinum and Titanium accounts and scalable templates for Gold accounts, and it owns administration of NimbleRx’s Highspot pharmacy destination.

NimbleRx is a leading prescription management platform serving independent pharmacies across the United States. Through its digital-first experience, NimbleRx enables more than 16 million patients to fill, refill, pay for, and manage prescriptions while helping pharmacies improve patient engagement, operational efficiency, and business growth.

Products

• NimbleRx Pharmacy Dashboard

• NimbleRx Patient App

What you'll do

Commercialization Execution

• Execute day-to-day go-to-market activities for product launches, feature releases, and enhancements, following plans set by the Senior Manager.

• Coordinate launch deliverables and timelines across Product, Marketing, Sales, Customer Activation, and Client Success teams.

• Track project status and deliverables to keep launches and enablement on schedule.

Sales & Customer Success Enablement

• Develop and deploy Pharmacy Sales and Client Success enablement materials, including presentations, one-pagers, battlecards, FAQs, product overviews, and training resources.

• Translate positioning and messaging frameworks into clear, field-ready materials.

• Gather field feedback and keep resources current, accurate, and on brand.

Account Resources

• Build customized resources for Platinum and Titanium accounts that support onboarding, activation, engagement, and growth.

• Create and maintain templated resources for Gold accounts that scale across the base.

• Partner with account teams to identify resource needs and turn common requests into reusable assets.

Onboarding & Activation Materials

• Develop onboarding and activation materials, including welcome kits, point-of-sale materials, and implementation guides that speed rooftop activation.

• Partner with Customer Activation to improve materials based on activation results and pharmacy feedback.

Highspot Administration

• Administer NimbleRx’s Highspot pharmacy destination, including content governance, organization, permissions, and adoption support.

• Build and maintain custom digital sales rooms for key accounts.

• Report on Highspot usage and content performance and recommend improvements.

Performance Measurement

• Track enablement adoption, resource utilization, and launch execution metrics.

• Share insights and recommendations with the Senior Manager to improve field effectiveness.

Primary Stakeholders

• Pharmacy Sales

• Customer Activation

• NimbleRx Customer Success

Marketing Cross-Functional Partnership Model

This role supports NimbleRx’s product marketing and field enablement execution and works closely with functional marketing teams (events, communications, branding) across the organization to ensure alignment between product strategy, customer needs, and go-to-market execution.

Success in this role requires strong project management skills, attention to detail, cross-functional collaboration, and the ability to turn strategy into clear, customer-centric resources that drive adoption and business growth.

Qualifications

• 3 to 5 years of experience in product marketing, sales enablement, or B2B marketing

• Healthcare technology, healthcare SaaS, pharmacy technology, digital health, or high-growth technology experience preferred

• Experience creating sales enablement resources, customer presentations, and field-facing materials

• Experience supporting product launches and cross-functional go-to-market initiatives

• Strong writing and storytelling skills, with the ability to make complex products clear and compelling

• Strong project management and organizational skills, with the ability to manage multiple priorities at once

• Strong collaboration skills, with the ability to work across technical and commercial teams

• Excellent written, verbal, and presentation skills

• Hands-on experience administering Highspot or a similar sales enablement platform preferred; Salesforce experience a plus

• Analytical mindset, with the ability to use data and field feedback to improve resources

• Experience using AI tools to improve productivity and content development preferred

• Bachelor’s degree in marketing, business administration, communications, or a related field, or equivalent experience